Forecast The Development Trend Of China'S Garment Industry This Year

After the completion of the scale expansion mission of China's garment industry, the volume growth is no longer the first goal, and the brand development based on value innovation will become a new historical task.

2010 is the last year of the 11th Five-Year plan. It is also a year to plan the 12th Five-Year plan, and it is also a year to plan for the next ten and fifteen years.

After the completion of the scale expansion mission of China's garment industry, the volume growth is no longer the first goal, and the brand development based on value innovation will become a new historical task.

We should seize the trend of the post crisis era, actively adjust the industry with the vision of globalization, accelerate the pace, and enter the stage of pition from a big garment country to a strong garment country, so as to lay a good foundation for the realization of the dream of the Chinese clothing power that has been striving for several generations.

(1) the first year of science and technology is the first step towards a strong garment country.

As a widely used industry with high technology, the clothing industry is more sensitive to the external scientific and technological progress of the industry.

In the process of integration of industrialization and informatization, the development of information technology for garment industry has begun, and the application of information technology in the domestic garment industry has become more and more common, and the degree of specialization has deepened two.

For example, the application of radio frequency technology in the field of clothing will optimize the structure of the garment supply chain, and enhance the comparative advantage of our garment industry through efficiency, quality and service means.

The popularization and application of information technology will change the traditional garment industry and accelerate the innovation and development of the garment industry.

In addition, intelligent equipment has effectively increased labor productivity in the garment production process. The technical support of the machinery and electronics industry to the garment industry will further enhance the international competitiveness of China's garment processing.

In order to enhance the capability of independent innovation and absorb re innovation capability, we should increase investment in scientific and technological innovation, improve the overall R & D level of clothing industry, create an atmosphere for technological innovation in the industry, improve the pformation speed of scientific and technological achievements, and increase the penetration rate of innovation and technology applications.

In terms of independent innovation, relying on the enterprise as the main body, the development of science and technology in the industrial chain as the basis, and the combination of production, teaching and research, we strive to achieve breakthroughs in key common technologies and core technologies, reshape the core competitiveness of China's garment industry, and improve the position and level of China's garment industry in the international division of labor.

(two) in the year of "listing", the echelon of enterprises was established and entered the era of "big enterprises" development.

Capital is one of the most important resources of an enterprise.

Through the period of brand cultivation, a number of enterprise groups that have developed over ten years and are relatively mature and have certain brand core competitiveness have been formed in the market. These enterprises are once again going to the same level of competition due to the sands left after the wave of the sand tide, and once again accept the "purification" of the market.

In the future, the competition of enterprises will not be confined to the competition of products, but the contest between the strength of the whole resources of enterprises. The era of capital is coming, and the era of capital integration is coming. The enterprises in the future will face the subject of integration and integration.

In order to seize capital advantage and protect itself better in capital war, the listing of enterprises will become one of the main means of financing for many companies.

The number of listed apparel companies will increase rapidly. With more companies going public, the garment industry will go further from the "big business" era.

(three) market segmentation, cultural upgrading, emerging markets and consumption patterns emerge.

The era of "fast fashion" will come true.

The new generation of consumers in the city has a tendency to be "happy and old". Mobile phones, electronic products and even cars are changing faster and faster.

After the economic crisis, more consumers would prefer to buy a few more fashionable "cheap goods", or to buy a "gold" but expensive clothing.

Clothing, such as mobile phones, began to depreciate from the first day of purchase. The faster the higher the degree of fashion is, the faster the depreciation rate is. The best way to preserve value is small investment and quick elimination.

The real high quality and low price "fast fashion" is getting closer and closer to us. Many domestic brands represented by Mts. Bang Wei have entered the "fast fashion" track. However, in the high-tech logistics system, professional warehousing, RFID, reverse logistics and other high-tech links, we still can not achieve the "rapid flow" requirement, and design updates, market promotions and so on still need to run in with consumers.

The proportion of online shopping will increase rapidly.

In 2009, from international luxury brands to "manual shops", they were busy developing online businesses, from self built brand official website to Taobao store.

Online shopping companies are confidently exploring the path of survival and development. Even mail order companies and online bookstores are actively expanding their online shopping business.

The Internet has become an indispensable part of the life of the younger generation. The popularization and application of 3G technology and the convenience and reliability of online payment are adding fuel to the flames of online shopping.

"Customization" will prevail in a certain range.

"Tailored" and "manual sewing" thirty years ago, the mainstream of clothing consumption has come back again.

The difference is that today's "tailoring" is on the industrial production line, and "manual sewing" is integrated into the industrial production process.

When the white-collar consumer demand of urban white-collar workers is expanding, customization has become a special embodiment of identity and taste.

"Customization" has sprung up in some men's clothing brand stores and senior office buildings and high-end hotels, and will continue to spread to women's clothing and other fields in the future.

Although customization can not be a mainstream consumption mode in the short run, it will become a shining star in the clothing market after 2010.

(four) international brands are stepping up China's offensive and Chinese enterprises are seeking international road.

In 2010, there will be more international brand stores in China's clothing market.

International integration is the narrowing of the global distance. It is not surprising that people from different countries wear similar brands and styles.

China's market demand has changed dramatically with the pformation of the lifestyle of Chinese residents. The Chinese clothing market is becoming more and more internationalized.

Overseas brands will also try their best to seize the opportunity of China's market when the demand is rising but not yet ripe.

Chinese enterprises will also make new breakthroughs in the international market development.

Lining's low-key shop in the United States will open a new curtain for Chinese brands to officially land in the international market.

Chinese enterprises will follow the smiling curve to further strive for a higher international division of labor.

"Li Feng" and "Yida" will be "copied" or even further developed.

The appearance of Chinese enterprises in the international arena will be more frequent, and the international will also be more accepting of the turning of "Chinese clothing" and "Chinese enterprises" from the "world factory" to the leading position.

China's apparel international road has been clearly targeted.