Jiang Hengjie: 2010, The Fashion Industry Is Going This Way.

It is the new requirement of the times for China's clothing brand to find scientific opportunities and make scientific decisions with scientific mentality and scientific means.

Clothing industry: with the reversal of the Chinese economy "V", is the worst time for the Chinese garment industry to be over?

Jiang Hengjie: I mentioned this issue in the new year's speech of the first phase of the clothing industry.

The turbulent financial crisis has greatly reduced the consumer confidence index both at home and abroad, especially in Europe and the United States, and has had a profound impact on China's consumer market.

I believe that along with the "V" reversal of the Chinese economy, the signs of China's garment industry are getting more and more obvious. At present, the industry is no longer bad or bad, but in the short term, it will not be easy to return to the level of 2008.

The clothing industry: the rise of China's garment industry is closely related to domestic demand. What kind of new bright spot do you think domestic clothing industry will have in 2010?

Jiang Hengjie: the domestic market will usher in a period of steady growth.

In fact, in recent years, the consumption concept of the Chinese people has begun to undergo great changes. Especially after the country's overall efforts to improve the living conditions of the people, the state is now considering the improvement and improvement of the social security system.

I believe that after several years of hard work, people's basic living standards will be improved, and housing will be improved. There will be new market space for China's consumption.

In which direction will these markets grow better?

As the saying goes, food is the food of the people. After the food and clothing problem has been solved, China now advocates a healthy diet, and its dietary standards will further improve, and its eating habits will be more scientific and rational.

The construction of automobile and road public facilities is a world proposition. No country can solve it completely, but only by strengthening management and improving it.

Besides, it is not always possible to afford cars.

Clothes and necessities, clothes for the first time.

Clothing is a fashion note that always jumps. It belongs to the spiritual consumption in the cultural field. It will have much room to dig.

After the financial crisis, we should stand taller and look a little further.

We should see the consumption potential of the 1 billion 300 million population in the next five years or even ten years. This is a consumption trend and a consumption structure problem.

In fact, the most fundamental reason for the continuous and rapid development of China in the past 30 years is the pull of the market. In the future market process, we should pay more attention to the market and conduct a comprehensive and in-depth study of the domestic and international markets.

Clothing industry: exports declined in 2009. What does this indicate?

What will be the trend of exports in the future?

Is there an effective supply problem in the export market?

Jiang Hengjie: exports in 2009 decreased by about 12% compared with 2008.

We should rationally consider the decline.

Although the volume of exports is decreasing and the volume of foreign exchange earning is decreasing, the rate of decline is faster than the rate of decline. This indicates that the unit price of China's clothing exports has increased, while the share of exports to Europe and America, that is, the share of importing countries in Europe and the United States has not declined, but it has also risen.

From this we have also seen the hope that there is still much room for improvement in value and there is still much room for adjustment in the structure of our export products.

This is not only a question of effective supply, but also an analysis of China's international market. The most important thing is that the volume expansion has come to an end.

After China has completed the volume expansion, can it really shift to quality, efficiency and value promotion? This will fundamentally determine the future trend.

Clothing industry: after the Spring Festival, the shortage of migrant workers is becoming more and more serious. How should enterprises cope with them?

Jiang Hengjie: the shortage of migrant workers is a reality, which is related to the whole country's labor system, distribution system and other policies, which also reflects some laws of economic development.

With the development of China's economy in the past 30 years, the value of migrant workers and the determination of their labor value have undergone subversive changes.

The values of the new generation of laborers are completely different from those of their parents. They are eager to enter the city and become "new urban people".

So solving this problem involves the system of household registration system, social welfare guarantee system and so on.

For Chinese clothing enterprises, we must see the essence through the phenomenon.

In my opinion, the shortage of migrant workers frequently appeared in developed areas a few years ago, if they continue to intensify, many enterprises may not be able to continue, which requires industrial gradient pfer or industrial restructuring to carry out value innovation.

Obviously, if we skip the latter, we simply implement the industrial pfer, continue processing, do not enhance the brand, the industrial chain is still at the low end, the result can only realize the adjustment of the cost structure, and can not fundamentally achieve the breakout of value.

I believe that in addition to the pfer of some enterprises, another part can continue to stick to the East and realize value innovation in an all-round way.

Enterprises in many countries and regions such as Hongkong, Japan, Korea and so on have gone through this process, thus realizing the pformation of industry.

These countries and regions all used to be world processing plants, but with the increase of costs, brand upgrading and product processing have been successively pferred.

As a world processing base, China still has a distance from the countries and regions in terms of its industrial connotation and quality.

We need to catch up with five to ten years, and make full use of the differences between the East and the west of China to enhance China's competitiveness.

Therefore, when we study the "guiding opinions on the development of China's clothing power development program", we emphasize technology and brand, and the core is to achieve value innovation through adjustment.

What I want to emphasize is that, from the perspective of value, it is no longer a slogan, but an action, and there should be a clear road map.

Clothing industry: value innovation has become a common understanding, and the theoretical framework of value innovation has gradually improved. In 2010, it is the last year of the 11th Five-Year plan. It is also a year to determine the 12th Five-Year plan. It is also a year of planning for the next ten years. In this year, how should all kinds of enterprises enter into value innovation?

Jiang Hengjie: opening in 2010 is the starting line for creating a strong garment country, and it is also a new challenge.

Only when we get to know, study early and take measures as soon as possible, will we be able to do something. If we are not sensitive to the changes in the external environment as usual, and lack initiative, we will surely bring disaster to the industry.

Therefore, in this critical year, we first need to think from the perspective, to be conscious, to find opportunities, then to be courageous, and to make scientific and decisive decisions on this basis.

In a sense, Chinese entrepreneurs are not short of money, they are not lacking in courage, and the key is to tap wisdom.

At present, China's apparel industry needs entrepreneurs who are most aware of Dawu.

Previously, we could rely on courage to rely on loopholes, and now we must rely on wisdom: from some appearances encountered in the development of the industry, we can find out the laws of economic development, find opportunities suitable for the brand of our enterprises from the development law, and make scientific decisions with scientific mentality and scientific means. This includes enterprise positioning, brand culture, product style shaping, and so on, passing the brand culture to consumers through product, channel, service and so on, and condensed into their own consumer groups.

In my opinion, the real core value of an enterprise lies in its dominant style product, its self controlled channel network, and the attraction and reputation of its strong brand.

This is a cultural issue, a design problem, a brand core competitiveness problem, a style established, recognized and accepted, and even a consumer premium purchase and loyalty problem.

China's clothing industry is a cultural industry, and it is also a smart industry.

Only wisdom can develop greatly.

At the crucial juncture of 2010, Chinese enterprises must lay a solid foundation for the realization of the dream of the 2020 powers by carefully sorting out their ideas and working steadily.

Clothing industry: after the Copenhagen conference, low carbon economy has become an important issue. What kind of preparation should China's garment enterprises make?

Jiang Hengjie: low carbon economy will become a hot spot. Especially after the Copenhagen conference, we need to take positive actions to study this problem.

We used to say that the population was large and the land was large and abundant.

Looking back now, people will spend more and consume more. At present, fiber will not keep up. China has become a importer from the cotton exporting country, and the output of chemical fiber has also been very large, but it still can not satisfy the demand.

A lot of endless consumption and not paying attention to circular economy, is this a new proposition?

Chemical fiber can be recycled, such as cola bottles after recycling, after special treatment, and then recycled to the textile and garment industry chain, is this a new proposition?

How to recycle animal fibers and plant fiber blended garments and how to achieve recycling?

How to avoid large amounts of carbon emissions and how to form environmentally friendly development?

And so on, all of which require us to have a sense of foresight. We need to know from the height of responsibility for the earth, and we need to cope with the pattern of the global village.

Garment industry