The Costume Of The Han Dynasty Is Behind The "Retreat Door"

　 Whether a brand can stay in the market depends on sales.

Recently, Han style clothing, which has a history of more than 30 years, was hit by the market: about 10 brands were retreated by Wuhan Square last year due to the sales target of 3 million yuan in the shopping mall. What secret lies behind this "retreat door"? The author made some inquire.

　 6 big shopping malls, Han school figure is lonely.

There are more than 1600 garment enterprises, more than 40 brand enterprises, and the rest are mainly wholesale enterprises. The author investigated 6 large shopping malls in the city, and Han style clothing was lonely. In the Jianghan Road department store of Dayang department store, there are only 7 suspected Han schools, including phenanthrene, barium, famous Dian house, LEAF, Santa Leah, Willard sang, Namie Amuro, etc. the tagging tag of Santa Leah marks the "joint manufacturing" of Wuhan and Shanghai, while the other 6 are "International brands and Wuhan distributors".

There are ten Han faction and "suspected Han faction" in Wangfujing department store, half of which are "half blood" with Italy, the United States, South Korea and other countries or regions.

Wuhan International Plaza, new world China World Trade Center store, women's wear counters did not find "Han school". Qun Guang square Han school and "suspected Han faction" women's wear includes Vera Dessain, bang Jia, Ming Dian house, and "Le Mei" 6.

Xu Bin, general manager of Hubei clothing portal website 100 clothing network, said that the website launched the Hubei clothing brand list survey last year to attract mainstream brands with certain conditions into the sea election. The candidate must have 24 stores, 5 commercial pedestrian streets, 1 shopping mall, 8 or more shops or counters in Wuhan, or 32 or more shops in the two or three tier cities of Hubei. As a result, there were only 7 Han style women's clothing brands in the 220 clothing brands selected for the audition, and the once popular Han school such as youth, elegant, AI Si and Fiona had disappeared.

Zhang Ling, assistant director of Taihe Group, revealed that the major shopping centers generally determined their sales targets according to the floor number and floor location base (i.e. the turnover of output per flat area), the area of the counters and the overall sales growth rate. Wu Guang is the most efficient shopping mall in the country. In 2009, Taiping's effectiveness in Wu Guang was 3000~4000 yuan / month per square meter, 400~500 million for the whole year.