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    Strong Growth In The Chinese Market Attracts Global Luxury Brands

    2010/4/15 16:49:00 29

    Luxury Brand

      2009年,受全球金融危機影響,歐美大批奢侈品品牌陷入了業績下降甚至債務危機。為降低成本,越來越多的奢侈品牌由中國代工生產。由此,“意大利制造”、“法國制造”的地位和能力受到全球眾多權威媒體的質疑。


    However, when the European and American economy is still in the doldrums and lingering, China's economy has taken the lead in stabilizing and recovering, and the domestic market has been growing strongly.

    This has attracted the world's major luxury brands to compete in China's enclosure movement; a large number of private equity funds have begun to help them in China to find partners to break through the crisis.


    Undoubtedly, China's market potential has become the focus of global attention.

    Driven by the huge market, China's consumption philosophy, behavior patterns, thinking patterns and cultural attitudes are affecting the global market trend, and will even accelerate the pace of global fashion.

    This is a golden opportunity that history gives to China's clothing industry.

    Of course, the rise of China's garment industry is bound to suffer global resistance. China's textile and clothing exports suffer from more and more trade barriers, and the marketing power of Chinese culture and creativity needs to be greatly improved.


          雖然困難依然存在,但無法阻擋我們前進的步伐。 


    After more than 20 years of learning, exploration and practice, China's independent brand building has entered a critical period of development and upgrading from the enlightenment stage.

    Next, our biggest goal is to pform from "clothing power" to "clothing power".

    Along with the ascension path of Du Yuzhou, President of the China clothing association, a powerful nation in technology, a strong brand country, a powerful country with talents, and a powerful country with sustainable development, we will gain a lot in the future.


    In fact, on our way forward, as a "weathervane" of the industry, CHIC2010 once again showed China's active strength.

    A number of Chinese brands with distinctive product styles and operating characteristics are brilliant here.

    They restructure brand design value and market mode by creating new business value sources to maintain competitive advantage and utilizing innovative products, more energy-efficient or cleaner production processes and new business models.


    They reflect the concrete achievements and realistic features of China's clothing brand in terms of structural adjustment, brand building and international development, representing the future of China's clothing brand.


    Not only are they full of passion, they are more rational.

    They are re examining the growth and development of Chinese clothing brands in the times and the world.


    In this group, there is only about 8 days for a garment to start from design and production to shop, and Tonlion to innovate, manage scientifically, and strengthen its own brand building.


          它們是實現“服裝強國”目標的中堅力量。 


    These forces, when differentiated, can be organized together in various ways, or create a Chinese image with the "national team", or recombine them with certain links, or create brand synergy under the leadership of related organizations.


          這個時間,不會超過2020年。 


    In the next ten years, it will be ten years for Chinese costumes and ten years of hard work.

    What we need to do now is to broaden our horizons, find the right direction and set a good road map.


    This is the choice that Chinese garment industry must face.


     

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