Chinese Shoe Companies Kick Off Stumbling Blocks And Establish Brand Image

Nowadays, fake and shoddy products are appearing more and more in the market, which not only harms the safety of consumers' lives and property, but also threatens the market position of enterprises that follow the rules and regulations. The evil deeds of these illegal enterprises are deeply repugnant.

With the rapid development of the global economy, all walks of life are trying to find a road to success. Fake and inferior products are just like the "stumbling block" on this road, and become the biggest hidden danger in building a harmonious, safe and orderly market environment. It is also a difficult problem for global enterprises to face and solve.

A few days ago, Vladimir, deputy director of the Moscow consumer market and service bureau, said in a speech at the meeting on "preventing the destruction of the Moscow consumer market from illegal imports and counterfeit and shoddy products" held in Duma, Moscow. In 2009, Moscow recorded more than 2000 criminal cases related to fake and shoddy products.

Among them, according to Alexei correy Kim, President of the Russian consumer association, the monitoring of 200 places selling light industrial brands in 4 administrative districts of Moscow showed that the counterfeit products in clothing and footwear accounted for at least 60% of the underground production, and the proportion of counterfeit shoes in the Russian market was about 40%.

However, there are also some operators who want to work honestly and diligently, and they want to improve their professional and legal standards.

For example, the top executives of "dynamo", "Medved Corvo" and "Silver Tower" business center suggest their renters to correct the illegal behaviors discovered by social monitors.

Previously, the Cheel Guizo Wo market in Moscow was once closed because the market found a counterfeit product made in China of about $2 billion.

Now it is happening again. In the Cheel Guizo Wo market, it is clearly not the first time that Ralf Ringer Xie brand counterfeit and shoddy products have been found. From 2006 to 2009, fake and shoddy products appeared in Almaty, Germany and other places. According to the statistics, these products all come from China.

It can be seen that fake and shoddy products have become a worldwide public nuisance. What is worth considering is that the appearance of these products in domestic and international markets has seriously affected the image of Chinese products in the world.

In China's shoe making industry, this situation is common. This will directly hinder the development of China's shoe enterprises in the international market.

Under the temptation of huge profits, these illegal footwear enterprises rely on the market influence and reputation effect of famous brands at home and abroad, and produce low quality fake and shoddy products, and sell them in the market at similar prices to the brand, deceiving consumers by the brand name, thereby making huge profits.

The existence of these products not only disturbs the healthy market system, but also infringes the interests of regular producers and sellers, and destroys the brand image and social reputation.

The objective factors, such as the wide variety of commodities, advanced equipment technology, and unfavorable government supervision, have created a favorable environment for fraudulent businesses, and consumers' weak awareness of anti-counterfeiting and the desire for bad desires have also increased the spread of this fraud.

Faced with repeated prohibition of counterfeit and shoddy products, brand shoe enterprises must take action and actively combat these black sheep that disrupt the steady development of the market and destroy the image of Chinese enterprises.

Brand shoe enterprises should be brave enough to face up to fake and shoddy products and not to let the market run wild. Instead, we should fight against counterfeit and inferior products as a long-term work to complete, invest funds, talents and other resources to speed up the development of new anti-counterfeiting products, so that the brand products will be equipped with high technology content and strong confidentiality, establish an intellectual property protection system, and protect products with technical and legal means.

At the same time, shoe enterprises should work closely with government organizations and market stakeholders to realize the exchange of information, find out the manufacturing and selling dens of illegal enterprises in time, cooperate with law enforcement departments to provide technical identification, expose the true features of fake and shoddy products, and make full use of legal weapons to give serious sanctions to illegal enterprises.

Shoe companies should also publicize the harmfulness of fake and shoddy products and identify methods of brand products through the media, enhance consumers' brand awareness and trust, and destroy the living space of fake and shoddy products to the greatest extent.

In addition, government organizations should strengthen the crackdown on counterfeit and shoddy products, establish supervision and testing systems and specialized laboratories, and conduct spot checks on products on the market irregularly, so as to effectively stop the production and sale of fake and shoddy products.

It can also learn from other countries' anti-counterfeiting mode, and form a series of perfect laws and regulations and implementation measures for counterfeiting and counterfeiting, which will give great deterrence to illegal enterprises.

Of course, if the illegal footwear enterprises can realize the importance of building brand, and actively use superior resources to provide consumers with quality products and services, change the wrong mode of operation, so as to realize the development of brand leaps with the image of excellent enterprises, and strive for more market wealth.

Under the efforts of all honest shoe manufacturers, we will establish a good international image for Chinese shoe products.