Late Spring Chill Leads To A Decline In Clothing Sales

　　時序已過清明，但北京的春天仍頻現“倒春寒”，今年的春裝怕是銷售時間很短了。引用中國服裝協會2010年前二月的行業運行概述：“春季遲來，市場初暖還寒；用工缺乏，春裝上市推遲。”確實，因受天氣影響，今年的春季姍姍來遲。1月份，春裝市場尚未開啟，冬裝銷售已陷滯納，而服裝銷售竟然在2月的春節月陷入低谷。不僅統計局公布的衣著類消費增幅有所回落，大商場服裝銷售量更是同比下降了16.49%。 

Regardless of whether they are selling down clothes or selling fashionable clothes, many clothing entrepreneurs who have hundreds of billions of dollars have lamented that they are "clothing farmers who rely on the weather", while some of them are laughing bitterly and saying, "they only made a pile of stock this year".

China has a vast territory, and the vast market itself has brought great challenges. For example, in the south, business designers can not understand the proper thickness of winter cotton padded clothes until the north, and seasonal changes and temperature rise directly affect the sales of clothing products.

Originally, the fashion trend of fashion industry is a great challenge to logistics and distribution. According to the rapidly fluctuating air temperature, it is a challenge to distribute the source of accurate counterpoint to the stores.

"Rely on the sky", fuzzy delivery, can only be so?

Xie Qing, Deputy Secretary General of China clothing association, gave us a reference to solve this problem.

When he chatted with designers, he mentioned that some of the first brand enterprises, such as Hai Lan's house, spread around 3000 stores in the whole country. Every family had to fill out a simple questionnaire on local weather, temperature and customers' clothing condition every day, and sent them back to headquarters at work that day.

In this way, the headquarters has control over the weather around the country, and the specific delivery arrangements for each store are targeted.

Only a simple terminal input, pmission and integration information system, enterprises will not only control the shipments in the largest precise value, but also accumulated a year of weather data, which will be of great reference value for the next year's stock delivery, guidance and production.

Just imagine, even if you spend money on the weather analysis report, do you have to add your own product to match the value?

And the registration of customers coming to the store is a unique local clothing market survey report.

I call this pioneer movement "fine management" new trend, Xie Secretary smiled and said that this is "precision management".

Yes, the same is "relying on the sky", the scientific management of the accuracy of the upgrade, only to allow enterprises to become passive into the initiative, with people and seize the time.