Pathfinder: Innovative Patent Design, Exploration And Growth Enterprise Market

In April 19th, the first Beijing outdoor Pathfinder enterprise, Xiang Yushu, was listed on the gem, which donated 235 boxes of relief materials to the disaster area, including the tents, sleeping bags, warm clothes and other relief items, and donated cash and articles totaling 1 million 30 thousand yuan.

The donated outdoor life supplies have brought warmth to the people in the disaster areas that are badly needed for their daily life. Meanwhile, more non outdoor enthusiasts have begun to understand this innovative listed company with strong sense of responsibility, which integrates R & D, design, production and sales.

As a full range of outdoor supplies operators, Pathfinder extends its business scope to more than 500 outdoor products, including clothing, shoes, backpacks, tents, sleeping bags, mountaineering equipment and so on. At the same time, it divides the design style into 4 categories: professional outdoor, outdoor travel, functional leisure and fashionable life, so that it is convenient for consumers to choose, and also reflects the unique intentions of Pathfinder in product design.

In 2009, Pathfinder company independently developed 4 products, including "Dili heating jacket", "horse can heating pants", "Neal hiking shoes" and "Minsk 40 liters knapsack", which won the Red Star Award of China's innovative design.

Four products, especially for outdoor enthusiasts' sports needs, apply technological innovation to product design.

The "Dili heating jacket" uses an electronically controlled constant temperature heating system to set up hot spots for the chest and back which are most needed for protection. When necessary, the heating system is opened, and the whole system is within 30 seconds, so that people can feel the warm encirclement. At the same time, an over-voltage protection is set up without causing any harm to the human body.

It can help people in the harsh natural environment to ensure that the body is comfortable and healthy.

The "horse can heating pants" is also an electronic controlled constant temperature heating system, which sets up hot spots for the protection of the human body's knees and other parts, so as to protect the human body.

"Neal hiking shoes" is a pair of multi-functional outdoor sports shoes which are specially designed with BOA elastic system, Baotou structure and sole.

It can meet the needs of outdoor enthusiasts for hiking, traversing and even tracing to the stream. In addition, the perfect application of BOA system has full functions, fashion and technical sense.

The "Minsk 40 liter backpack" uses the Conve nientTrek technology of the Pathfinder to subvert the traditional concept and open the holes from the back. It enables backpackers to sit on the backpack of the backpack and open the middle double zippers at the same time, and open directly through the backpack to get the objects in the bags.

Pathfinder relies on unique design innovation to respond to the consumption needs of many outdoor enthusiasts. The product has unique "Pathfinder" dynamic fashion temperament.

The company has independent research and design capabilities and independent intellectual property rights, and is the leader in the outdoor products industry.

As the first outdoor product company listed on GEM in China, the road of enterprise development after listing will be broader.

At present, with the rise of self driving lifestyles and the increase of weekends and holidays, outdoor sports are growing at a high speed, which has also led to the rapid growth of outdoor products industry.

Pathfinder has also been developing more outdoor products in response to market demand in the course of 10 years of development.

In September 2009, Pathfinder obtained the qualification to be listed on the domestic growth enterprise market through the approval of the SFC and became the first enterprise to operate outdoor products on the growth enterprise market.

The Pathfinder's main business is specializing in outdoor products R & D design, organization outsourcing production and sales, and a well-known trademark "Pathfinder" with independent intellectual property rights.

At the beginning of the listing, there were 53 franchised stores in Beijing, and the number of stores in the country has reached 430, which is higher than that of 130 competitors in second.

After the listing, Pathfinder is more focused on the exploration of "direct + Affiliate" business mode.

Sheng Faqiang, chairman of the board, pointed out that among the 430 sales outlets of the Pathfinder, 48 were self owned shops, the remaining 382 were franchised stores, and the growth rate of the franchisees was over 54%.

"The funds raised by the Pathfinder will be mainly used for the construction of new stores and information systems, and plans to add 79 stores in two years."

Pathfinder deputy general manager Feng Tielin introduced.

Pathfinder is a typical chain operation mode of "light assets, heavy brand and heavy operation".

It is not new for the clothing industry to carry out the "light assets" mode, but for the outdoor products of the A share market Pathfinder, it still needs to continue to explore the business model.