Explosive Giant Yao Ming Will Change To Sponsor &Nbsp; Domestic Shoe Companies Compete.

　　 What shoes does China's NBA superstar Yao Ming wear next season? This is a problem that fans in China and around the world are very concerned about. With the expiration of the contract of Yao Ming Reebok this year, several powerful Brand Company in China have been competing for it.

　　 From all sides, the possibility of the renewal of Yao Ming and former partner Reebok is approaching zero. Next season, mobile the Great Wall Yao Ming is playing a decisive role in wearing domestic brand basketball shoes.

In NBA, as long as a player enters the Rockets, he has a certain strength, or if he talks with Yao Ming, he is entitled to a "long meal ticket".

Because it means that you will get the favor of Chinese sports brand. Mutombo, Scola, Battier, Hayes, Artest, Francis, lorry... These players have gained many benefits from it.

Compared to his teammates, the giant Yao Ming seems to be a bit tall and cold.

In the autumn of 2003, Yao Ming signed a contract with Reebok Co for 7 years, and the amount was up to $50 million. According to Yao Ming's performance in NBA, the contract could be extended or even the contract could be extended to life. Reebok has introduced many personal shoes to Yao Ming, but it is basically in the state of "people's red shoes are not red". Even if Yao Ming led the Chinese men's basketball team to the eight finals in Beijing Olympic Games, it did not change Reebok's awkward situation. When Yao Ming announced that his foot injury was aggravated last summer, the operation would be reimbursed for the whole season, and Yao Ming's career was approaching the end of the day, which made Reebok's prediction of his future become questionable.

The most important reason why Reebok will not renew Yao Ming is Reebok's own dilemma. Since Adidas was bought in 2006, Reebok's sports brand performance has not been ideal. If you walk on the streets of the United States, very few people wear Reebok sneakers. Mostly Nike, Jordan and Adidas. For the sake of overall consideration, avoiding excessive competition with the group Adidas's company, Reebok Co is also taking the lead in the field of hip-hop, and has collaborated with many rappers. Iverson, the only player in the series of Reebok shoes, is also talking about people's attention because of Iverson's withdrawal from NBA's top players.

In view of this situation, Reebok, who is positioned to be fashionable and young, can hardly afford to continue to pay so much money to renew Yao Ming. In order to "turn over the salted fish", Reebok is trying to catch up with this year's top pick of the draft -- the gorgeous and vigorous John Waugh, which is the choice that meets Reebok's development prospects.

It is learnt that the price of several Chinese shoe brands to Yao Ming has not been much lower than that of the previous Reebok contracts. They are already listed companies, and the funds are not a problem. However, these sneakers look more on the iconic role and unparalleled popularity of Yao Ming, rather than the number of shoes sold by Yao Ming.

A "steady" centre forward, and his sneakers will not be sold in the market. The brand of Chinese sports shoes is more focused on other aspects of cooperation. Because cooperation with Yao Ming is bound to rise in the stock market, and financing will become easier. Today's sports shoes market competition is not sales, design, but capital. Even if an unlisted Brand Company sneakers sell well and are well designed, their profits are not as fast and easy as the profits of listed companies.

However, it is worth noting that after the listing of the shoes brand, it can only "circle" to a single time, with the funds obtained from the financing can sign the big players. However, the future development of the brand depends on the sales volume and the market.

In sports marketing, it is important to spend 1 yuan on sponsorship and continue to spend 4 yuan on the theory of promotion and development. It has important practical significance in the market of sports shoes. It is what we didn't want to see when Wang Zhizhi signed up for a domestic brand to win the right to use his portrait only without any promotion and development plan.