Netizens Carpool "Suizhou" Discount Clothing
如果有個女孩說,到香港是為了買衣服,人們會覺得這在情理之中,但如果她從武漢開車到隨州也是為了買衣服,想必相當(dāng)一部分人會認(rèn)為她“瘋”了。然而,在江城,確實(shí)涌現(xiàn)出這樣一批“購物狂”,他們或開車,或坐火車、汽車,專程趕到隨州、宜昌等二線城市,就是為了購買某品牌的打折衣服。
網(wǎng)友拼車“血拼”隨州
Miss Wang and his friends "carpool" to Suizhou for shopping.
In Suizhou China Merchants Department store, we go directly to the brand clothing counters to choose.
The salesperson has long been accustomed to receiving these customers who speak Wuhan dialect, and constantly helping to find clothes, because they believe that these Wuhan people will be generous.
Among them, there are people who call "remote control" friends in Wuhan to buy this relatively cheap clothes.
Finally, a total of 5 people bought more than 8000 yuan of clothes. Miss Wang bought 13 pieces and spent thousands of yuan.
"We don't buy much. Some people even buy nearly 100 items."
Miss Wang, who often "visits" a consumer website in Wuhan, says that buying clothes has become a hot topic in Suizhou in the past one or two months.
When I log on to the website, I find "bask in my clothes bought in Suizhou", "shopping strategy in Suizhou" and "appointment to Suizhou".
Most of the posts are so.
Shoppers who go to Suizhou, some of them drive, some take the EMU, and others take trains and cars.
低折扣引得“舍近求遠(yuǎn)”
是什么吸引武漢人蜂擁而至?答案離不開“折扣”二字。
It is understood that these people in Suizhou are rushing to the two clothing brands.
Generally speaking, the goods in Wuhan are more and more complete than the second-class cities in the province. Many residents in second tier cities go shopping in Wuhan.
However, the price of these two brands in Wuhan market is very strong, and the biggest activity is nothing more than "full 200 yuan minus 100 yuan".
In Suizhou, Yichang, Jingmen and other places, the two brands are sold from 70 percent off to 50 percent off.
At the beginning, there were 2 payments, but with the increase of Wuhan customers, some clothes were "sitting on the ground".
"The reason why the discount is so low is that the old ones are sold."
Miss Wang said that the old discount is bigger than Wuhan, and the price is lower than the new one, which is very cost-effective.
She spent 13 yuan on the 1000 clothes she bought. If he bought the brand new brand in Wuhan, at least 3000 yuan, and she would spend less than one hundred yuan in Suizhou.
It is because of the low price that not only did the Wuhan people buy clothes and wear themselves in Suizhou, they also bred a group of purchasing agents to help others to buy, collect purchasing fees, and buy Taobao stores or increase their prices.
年薪10萬樂享購物過程
However, it takes a day to go back and forth, and to ask for leave when the city is free. Some of them ask their husbands to be drivers; some even take the EMU.
This is not too low cost "energy", it is not enough to explain simply by buying "bargains".
"Everyone at home said I was crazy and ran away to buy clothes."
Miss Cai of Wuchang laughs at the beginning. She also feels that others are unreasonable. At the beginning, she seldom buys these two brands of clothes.
She believes that she is not just trying to get cheap, but also enjoying the process of getting cheap and fine clothes.
Miss Cai has an annual salary of 100 thousand. She used to buy regular prices.
When she finds that many brands actually show a low discount, they also change their outlook on shopping.
Miss Wang also said, for Shopaholic, buying cheap good things is the happiest thing.
However, some people "follow suit" to buy, and came back to find that clothes are not suitable for themselves.
“低價(jià)買品牌”消費(fèi)變理性
In fact, shopping in second tier cities in the province is not a precedent.
The author understands that considering the consumption ability of second tier cities, many brands have larger discount than Wuhan.
Last year, a person from Yintai Department told me that some people went to buy a discount dress at Yintai department store in Xianning.
"Objectively, the shopping of Wuhan people to the second tier cities is caused by the marketing mode of businessmen, but in fact, it reflects the consumption concept of modern people."
A businessman said that many people are becoming rational now. They do not care about new or old money. They like to buy a brand at low price, and take this as a reflection of their ability. Of course, this can often be recognized by others.
For example, to buy clothes in Suizhou, Suizhou is two hours away from Wuhan, and the time and toll can be accepted. If it is something or visiting relatives and friends to Suizhou, will it be killing two birds with one stone?
However, if you buy it for cheap or even follow suit, it will not be desirable if many clothes do not wear the bottom of the clothes.
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