Han Style Clothing Attacking High-End Market

　　 The decline of Han style clothing began to revive. It is understood that the women's clothing brand Sevablm Shi silk spent 240 thousand U.S. dollars to buy 2012 European fashion, the first day of the conference, more than 180 thousand orders of intent, and build high-end flagship stores in the country. It happens that there is a similar case, The first "experiential shop" in Wuhan is now located in the country. Today, the Han style clothing is getting rid of the embarrassing situation of "low grade" and attacking the high-end market.

Recently, the competition in the clothing industry is fierce, and the clothing companies put the emphasis on the new product launches every quarter. This week, the red dress will be released this autumn. Costumes will be released next month. A few days ago, the cat was officially opened in Han's first experiential underwear flagship store, covering an area of more than 300 square meters. It is understood that this is the first flagship "experience shop" of Han nationality in China, and is also the largest underwear store in Wuhan.

Yerin company chairman Lin Lin said that the underwear market in Wuhan was the mainstream of the market. However, with the improvement of living standards, the high-end underwear market was gradually accepted by consumers. The underwear consumption of 100 yuan has become the consumer benchmark for consumers in the central city.

"At present, the underwear consumption of Wuhan citizens accounts for only 5% of the clothing purchase cost, compared with the 27% consumption ratio of the developed countries." You Lin said that the first international "experience shop" was opened in Wuhan, hoping to guide the market consumption concept. The proportion of underwear consumption in Wuhan is expected to increase to 20% in the future.

He also revealed that 5 new "experience shops" will be added to Han in the year.