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    Du Lala, A Successful Student Under The Aura Of Glory

    2010/4/27 10:04:00 29

    Entrepreneurship

    Before the promotion of Du Lala, workplace literature can be divided into two categories: one is officialdom novels, such as "director of Beijing Office", which is regarded as an alternative version of workplace literature. It is nothing more than a bad person who relies on thick and black learning for a long time, and the soul of a gray man is suffering. The good people win the final victory; the other is the literature of foreign enterprises, such as "circle trap" and "win or lose". These two categories are basically about men, but women are just like decorations of strawberries on cakes.


    Du Lala phenomenon is like a breeze blowing into the city white-collar workers, people found that the original novels for women can also sell so well, and compared with those thick black learning Yin and Yang, the machine is really not much. In the novel, Du Lala's experience in a foreign company spanned 8 years. From a simple sales assistant, he grew up to be a professional and capable HR manager. He saw all kinds of changes in the workplace and experienced various kinds of workplace training.


    This story is like the classic game of super red and white machine "super Marie": one is a plumber, the other is an ordinary undergraduate girl without background. One needs to tread on the road to pick up the old monster to ditches, one to fight against the lower class, and the other to fight against the enemy.


    The characters in the novel are also as simple as the game. The good guys are the good guys, the bad guys are the bad guys. The silly elder sister will never make progress, and the boss will not communicate with you effectively. Accidental careful thinking certainly will not affect the overall situation of heavy work, plus a large number of HR working terms interspersed with it. No wonder netizens jokingly call it "not a workplace novel" but an artistic expression of HR work.


    The super Marie in the game finally lived happily with the princess, while Du Lala in the novel ended up unable to stay with her prince. Many netizens feel disappointed: why is this stubborn donkey refusing to quit his job to accompany his sweetheart? Instead, he has to die with this workplace.


     


    Du Lala is very hot, on the one hand is to write a female perspective of foreign enterprise life, at present, China can really know this circle of people really know (how many people in the world's top 500 Chinese companies can work); the second is a little calculation between workplace women, careful thinking is also quite arresting (think of TVB's "Golden branch desire for evil" why), and then there are many details of HR work, so that many readers have a good sense of reading. Of course, love is also indispensable for a romantic life.


    Du Lala, a stubborn donkey, gave up his life. Even when Prince Charming appeared, he persisted in office romance, worked hard and struggled for a job. He promoted his duty to petition for promotion, and became a personnel and administrative manager from a small sales assistant for several years. This is a great example of success in learning.


    Hao Jian, senior human resource expert of Zhaopin recruitment network, praised the spirit of Du Lala in this book: "the typical middle class representative, without special background, well educated, striving for success by personal struggle, stirred the heartstrings of young people eager to succeed." Liang Wendao, a well-known cultural man, has repeatedly regrets that the books sold in mainland airport bookstores are really unflattering.


    The reality is that a lot of successful books on the counter are booming, declaring that only we can occupy the most snobbish bookshop in the airport bookstore. Otherwise, how can the lecture of Uncle long hair float northeast accent attract countless eyes? Whether it is the original learning from the west, or the successful learning of traditional Chinese culture, it is implied that we are the kings of the times.


    Liang Liwen, a researcher at the Guangdong Academy of Social Sciences, has attributed the overall development of success to the emergence of two new things: insurance marketing and direct selling. "These two sales methods require a large number of recruiting and training salesmen. Most of the training experts have been trained successfully, and they also like to recommend inspirational books to students. Those who have been trained, whether or not they stay for promotion, have learned something that they have never noticed before, mainly the role of some non intellectual factors in personal success.


    Du Lala, a highly motivated salesman who beat chicken blood and a fashionable white-collar worker in foreign enterprises, said that it seemed like a horse and a cow, but in fact, it showed the whole state of agitation in society: we must succeed.


    Success is not just skill training, but attitude training. In the history of China, since the Confucian doctrine became orthodox, it has become the consciousness of the whole society, and one does not encourage individuality liberation. Two, it does not advocate the pursuit of wealth. After 1949, the spirit of revolution was strongly advocated. The clothes had only two colors all year round. In the new era, the Chinese people rushed out of the original desire and individuality pursuit of wealth, and success also came to the most suitable stage.


    Yuan Yue, the chairman of the zero point company, has met many so-called "successful people" and has found an interesting phenomenon: it is almost certain that successful people have never heard of successful and inspirational lectures, and it is interesting that many of us who seem to be very successful may not feel how successful they are, and they are very unwilling to be called successful people. Those who are most willing to be called winners are always trying to win the fruits, but they haven't been precipitated by time to prove that their success is solid and sustainable.
     


    Yuan Yue also pointed out that successful lectures on success are often the most lively and the most effective ones, and the successful lectures are lively and have no way, or there is a way to do things. "Some people will listen to success and get fascinated, listen to celebrity lectures everywhere, and I even suggest that you can not listen to a single game, instead of trying to read all kinds of books, participating in all kinds of actions, making friends of all kinds, and a friend in a scene is much better than a person on the stage. If you have to attend a lecture on success, then I suggest that you have a mentality that is not really what you want to learn, but that you can be a fan of playing tickets just like enjoying a drama and a personal concert, but don't make yourself a disciple.


    Can it be unsuccessful? Taiwan's "30" magazine has done a comparison of young people on both sides of the Taiwan Strait. 23.8% of Taiwan's young people aged 30 or over are ideally appointed as shopkeeper, while 43% of mainland young people want to become entrepreneurs. 34.6% of Taiwan young people think that making money is important but not the only value, while 20% of mainland young people hope that their annual salary can exceed ten million; 40.7% of Taiwan young people regard second expertise as the best way to achieve their ideal, while 42.6% of the mainland young people think that networking is the first competitive force in the workplace.


    It can be seen that the definition of success is quite different between young people on both sides of the Strait. Relatively speaking, the young people in the mainland are anxious and anxious about their wealth and status.


    A passage that has been popular for a long time: the teacher asked, "which mountain is the highest peak in the world?" everybody burst into laughter: "of course Mount Qomolangma!" "the second peak?" the students looked at each other at a glance, but no one answered. The teacher wrote on the blackboard: "there is no difference between being second and being obscurity."


    Second the same treatment as the last one, which can explain why China can achieve an astonishing 51 gold medals in the Beijing Olympic Games, and the number of medals is not higher than that of the United States.


    Du Lala's success analysis


    Whether it is Du Lala's foreign company in the book, or the 500 most powerful companies in the world, it has developed to a very mature stage, both in terms of business philosophy and system specifications, and even the details of the work process. Every employee needs to make himself bright and bright, and do his own screw work well. As for the ceiling, everyone can see it clearly.


    So it may be a bit sour grapes, but Du Lala's success skills can only be practical in the top 500 enterprises. For the vast majority of Chinese enterprises, this kind of regulation still seems to be a bit of a quench.


    In other words, if you want to learn from Du Lala, please go to the top 500.


    In Xu Jinglei's movie Du Lala's promotion, part of the job is not a focus, it's more of a fashion love story. Perhaps Lao Xu should take a look at a survey data: at the end of January 2010, the China Youth Daily Social Survey Center conducted a poll on "Du Lala", and 50.2% of the people were enthusiastic about Du Lala being "moved by the spirit of this character's independent struggle", and 67.3% of them were "learning to survive in the workplace".


    See, most people are keen on how to learn "survival skills" from Du Lala. This shows that everyone looks at Du Lala's mentality: the life of foreign companies is superficial, and the real concern is struggle strategy skills.


    For example, Du Lala wrote that she worked hard without being appreciated by the boss. After she wanted to understand, she took the method of constantly reporting the process of work, so that the boss noticed her workload and work difficulty, and realized her importance.


    It is the most popular way to win the interests of the boss and not to offend the boss.

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