The Twelfth Shoe Fair Will Build Cross-Strait Industrial Cooperation Platform

　　石獅舞霓裳

The thirteenth session of the Expo was held in Shishi in April 18th as an unprecedented scale. The exhibition area of the main exhibition hall expanded from 1600 booths of the last 15 thousand square meters to 2500 booths of 45 thousand square meters.

In the finished product hall, a new and fashionable new product represents the latest trend of domestic casual wear, showing the outstanding advantages of Shishi and Minnan clothing industry in business, leisure, sports and leisure, children's wear, underwear, casual pants and other fields.

Shishi is not only a famous city for casual wear in China, but also a base of China's casual fabric capital, a Chinese textile fashion trend publishing base, and a Chinese textile base enterprise concentration area.

In recent years, Shishi has formed a complete leisure fabric industrial cluster in chemical fiber, spinning, weaving, dyeing and finishing.

At the same time, a sewing machine machinery market which radiated the whole East China was also formed in Shishi.

At the opening of the Expo, a professional market of Shishi textile equipment, with an area of 120 thousand square meters and a trading area of 45 thousand square meters, was officially put into operation as the main exhibition area of the Expo.

All the Expo is a big stage to show the new achievements of fashion design in both sides of the clothing industry. This Expo has more fully displayed an exciting fashion feast.

On the evening of April 18th, Haixi international fashion week was launched for the first time.

The Hercynian fashion week is located in the twenty-first Century fashion leisure fashion brand incubator. It has held 12 dynamic launches of fashion brands and designers, and has shown the fashion customs from home and abroad.

As a source of fashion for Chinese casual wear, Shishi is more capable of publishing fashion and accessories.

At this Expo, the organizing committee also joined hands with China Textile Information Center and national textile product development center, and held "real and illusory - 2011 spring and summer casual wear fashion trends", "wisdom, wisdom and wisdom" - 2011 spring and summer yarn and knitting fashion trends, and 2011-2012 "autumn and Winter International fashion trend analysis" and so on.

   　　 晉江鞋世界

In April 22nd, the twelfth China (Jinjiang) International Footwear Expo, which lasted for four days, came to a close.

According to statistics of the Organizing Committee of Shoe Expo, the contract trade volume of the shoe fair reached 6 billion 430 million yuan, up 11.6% over the same period last year.

Over the past 12 years, the shoe fair and shoe industry in Jinjiang, one of the ten most attractive exhibitions in the country, has witnessed the formation of the most perfect sports shoes industry chain in the world.

Jinjiang has formed a good pattern of shoes, shoes, shoes, leather, shoes, chemical industry and other enterprises in an advancing and interactive development, and has formed a coordinated production team with social division of labor and self-supporting. Among them, more than 1500 specialized manufacturers, including shoe soles, shoe surfaces, leather and hardware products, have already occupied 80% market share of the footwear industry. The city also has a large number of supporting industries such as mold development, shoe design, management consulting, image planning, marketing promotion, export agents, etc., which provide specialized services for the production enterprises.

"The advantage of Jinjiang footwear industry lies in its industrial chain advantages gathered over the past 20 years.

Relying on this, Jinjiang shoe enterprises and industrial clusters can expand step by step, and emerge many brands to become China's shoe capital.

Hong Yuquan, standing committee member and deputy mayor of Jinjiang Municipal Committee, analyzed this.

Entering Chen Dai Town, there are more than 600 shoe materials shops on the 4 streets with "well" shape. The shoe market, which integrates shoe material wholesale and retail, storage and pportation, and shoe machine exhibition, stretches for several kilometers, shoe shops are built up and merchants are flowing.

Here, as far as shoe making machinery is concerned, shoe studs and shoe buckles are all needed.

"Shoe material one street" attracted more than 30 countries and regions of shoe material and shoe machine merchants to enter the market, and the annual turnover of the market exceeded 20 billion yuan, becoming the largest shoe material market in East China.

The brand of this shoe Fair is gathering, attracting famous footwear enterprises from home and abroad to participate in the exhibition. At the shoe fair, there is a supply and demand meeting of the "Shoe Expo Jinjiang business". 20 buyers from Europe and Asia and 125 Asian footwear suppliers face face-to-face trade talks.

Purchasers purchase products include casual shoes, sports shoes, functional shoes and so on.

Many buyers told reporters that the shoe industry in Jinjiang has a wide range of products and excellent quality, and is increasingly becoming the first choice for global buyers.

 　　   兩岸產業合作的平臺

After years of nurturing and building, Haibo has become a highly recognized brand in Taiwan's textile and apparel industry. Every year, the Taiwan Textile Association has organized a large delegation to participate in the exhibition.

There are 53 exhibitors in Taiwan Pavilion this year, with an exhibition area of 5680 square meters.

Innovation is the common pursuit of the textile and garment industry across the Strait.

Chen Tiehan, President of Taiwan Knitting Industry Association, told reporters 19 days ago that the Taiwan textile industry introduced the lowest carbon and cutting-edge fabrics to the mainland, hoping to further strengthen the exchanges and docking between the two sides of the textile and garment industry and work together to seize the high ground of the global textile and garment industry.

This year's shoe fair, Taiwan Machinery Industry Association has led Taiwan famous enterprises such as Tian Gang, Qian Fu, Dingsheng, Liangjiang and WAN tech. The number of exhibitors has increased from 8 last year to 15, with 38 booths.

Walking into the machinery exhibition area of shoes industry, there are a lot of machine rumbling, and a large number of shoe machine exhibitors from Taiwan are gathered here.

The shoe machine industry in Taiwan is one of the earliest and most profitable industries to enter the mainland, and Jinjiang has become the rich ore in the eyes of many shoe makers in Taiwan.

"Compared to Southeast Asia and other emerging manufacturing bases, the mainland based footwear industry based on Jinjiang can maintain at least 10 years of leading edge, and naturally become a region that attracts many Taiwan shoe makers to compete for landing."

The chairman of Taiwan footwear industry association, who attended the shoe fair, said Lin Zhaojie.

The shoes Fair also held fourth cross-strait college student sports shoes design competition, cross-strait close economic and trade relations (Jinjiang) forum, cross-strait cultural entrepreneurship industry (Jinjiang) Symposium and other exchange activities. These activities are also deeply concerned by the cross-strait industry. This shoe fair not only sets up bridges for Taiwan related industries to invest in the mainland, but also promotes the exchange and development of the footwear industry and other industries on both sides of the Strait.