Chi Li Plaza Mapping Pearl River Delta Apparel Industry Pformation

　　金融危機過后，珠三角的服飾、鞋包行業作為中國制造業龍頭的位置，慢慢開始動搖，發展模式也在變軌，位于廣州市西灣路同德圍地區的騏利廣場就是這一變軌中的產物。

There are 5 floors in Qi Li square.

The business area is 12000 square meters, equipped with hardware facilities and management system of advanced shopping malls.

The square has 5 entrances and exits, equipped with a parking lot for parking more than 300 cars inside and outside.

Zhu Weiwen, managing director of Qi Li Plaza and President of leather shoes Association of Guangzhou City, told reporters in Yuexiu District that the development direction of the Qi Li mode is to create a commercial city with the clothing, shoes and package industries as the core entities and online shopping.

The location of Qi Li is brand direct selling. The layout is: first floor brand cosmetics, personal care products, and accessories; two floor men and women leather shoes; third floor leather goods and bags; four floor men's and women's clothing; five storehouse warehouse distribution center and online shopping center.

To develop continuously, we must make online shopping mall.

And the online shopping mall must be combined with the entity store.

I spent 5 years researching online shopping. I just want to bid farewell to the traditional online shopping mode and walk in front of Taobao.

Now, facts have proved that we are going to take a step forward.

This is the core of the Qi Li model and the future development mode of the retail industry.

You should have confidence in Qi Li.

Qi Li company is composed of 8 departments: the human resources department, the logistics management department, the logistics department, the logistics department, the shopping center sales department, the online shopping Department, the IT department and the market planning department.

Among them, market planning is part of enterprise planning, promotion, information collection, and so on, and is implemented by the Department of shopping malls and online shopping.

In order to build a brand direct selling platform, merchants must be priced at the lowest price of the brand. It is necessary for all consumers to know that the goods purchased in the Qi Li Plaza or the city store are clearly priced, the quality of the goods is good and the price is cheap. Apart from the special VIP customers' preferences or the promotional activities organized by the Qi Li Plaza (we suggest that each brand provide one or two single products as a discount), there is no room for any discount for all products.

As a result, consumers will be convinced that all products are genuine brand direct selling, not a fake discount store.

Through the pmission of the above positive information, we will increase the reputation and loyalty of our brand. If we want to do this, we can not rely on the unilateral efforts of Qi Li. We must succeed through the joint efforts of the entry merchants. We hope that all brands will cooperate with each other to create a win-win situation.