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"Low Carbon Underwear, Low Carbon Life"

2010/4/27 13:59:00 23

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Low Carbon

stay

Two thousand and ten

year

Four

month

One

day

On the opening day of the fifth Shenzhen international brand underwear exhibition, Guangzhou Jacqueline Underwear Co., Ltd. held a grand ceremony entitled "low carbon underwear and low carbon life".

Jacqueline's brand underwear

Two thousand and ten

Press conference, near

Thirty

The news media were invited to attend.

At the press conference, Zhang Jinbin, manager of brand planning department of Guangzhou Jacqueline Underwear Co., Ltd. introduced the development of Jacqueline brand.

Jacqueline brand itself is the former beauty.

First country

Jackie Kennedy

Kennedy in

One thousand nine hundred and seventy-two

The commemorative fashion brand established by the annual visit law is in the

Two thousand and two

It was introduced into the Chinese market by Guangzhou Jacqueline Underwear Co., Ltd.

Eight

More than a year of vigorous promotion, Jacqueline brand has been in the country.

Twenty-three

Provinces and cities have established agencies and terminal sales outlets.

One thousand and two hundred

A number of achievements have been achieved.

At this conference, Jacqueline joined hands with the Japanese design team, and put forward the environmental concept of "low carbon underwear and low carbon life", advocating that underwear manufacturers and consumers jointly fulfill the "low carbon" commitment.

Japanese design invited to attend

Shi Xiang Yi Nan

With regard to Jacqueline's research and development and the future development direction, he stressed that Jacqueline underwear should first increase the application of new environment-friendly materials, mostly using environmentally-friendly materials such as hemp fiber, bamboo carbon fiber and linen, and use new high-performance fibers instead of some high pollution and high energy consumption fiber applications.

Secondly, through detailed investigation and study of consumers, we can accurately locate Jacqueline's product style through scientific models, and will be more serialized in the color of products. At the same time, we will give scientific supervision to the R & D Progress of products, so as to ensure that the R & D work is completed on time and with high quality.

The future development trend of underwear market is, on the one hand, an increasing market share. On the one hand, it is more and more rational consumers. On the one hand, brand competition is becoming more and more intense.

In the face of good opportunities and competition and challenges, how can a lingerie brand seize the market and stabilize the market?

Jacqueline, chairman of Guangzhou Underwear Co., Ltd., Chen Guangjun, is confident that in the future development plan, Jacqueline brand will insist on the two-way drive of product strength and brand power, and the development policy of hardware and software construction together.

Whether in research and design of the product or terminal support, Jacqueline will always be stride across, and has been making progress.

Two thousand and nine

In the year, we hired the Japanese design team to participate in the design and development, just to enter the design field of the company through this international thinking, and Jacqueline's product would have a leap.

At present, Jacqueline brand launched the "whole shop output" plan, which is the future of all second-line brands.

Five

What we need to do in the year.

Many brands have started planning, and Jacqueline will move towards this goal. Although there is some resistance in the current channel status, this path is the only way for underwear companies to become bigger and stronger.

I believe that through the channel construction, Jacqueline will realize the pformation of gorgeous diversity.