Foot Friend Children's Clothing Strong Attack To Seize The Commanding Heights Of The Industry

In the 24 years of children's shoes design and leading industry, the leading brand of children's products in China has officially launched the fashion design, environmental protection and safety design concept for children's wear in 2010.

There are more than 20 years of attention and professional development in the field of children's shoes. With the previous operation of the children's shoes design center, foot friends have completed the upgrading of the research and development system again, and the blueprint for children's dream factory is ready to come out.

"China's children's shoes industry is experiencing a new round of big shuffle. Almost all the local famous brands have joined the war from children's shoes to children's shoes and children's clothing integration.

As a few years ago, Pao friends began to plan their layout carefully, and the product line was greatly expanded as the terminal monopoly network developed rapidly.

Now we have the strength of a comprehensive brand of children's products, and we are confident that we will win this battle.

Yang Jingping, general manager of Fujian province foot friend sporting goods Co., Ltd.

A few years ago, foot friend set up a children's shoes design center with a certain scale and strength.

Every day, nearly 100 excellent R & D personnel work together to capture the inspiration from the world's most fashionable children's shoes, and depict shoe samples.

According to statistics, they design at least 2000 children's shoes each year, close to 5 different shoe designs everyday.

In every quarter of the product, the friends of the research and development staff have tested the product development by more than 100 processes to ensure that each pair of designed children's shoes is safe and comfortable.

They believe that only by using innocuous and harmless materials and the whole process of pollution-free technology can we ensure the happy running of children.

Over the years, foot friend has applied the advanced technology and materials of nano antibacterial to products, not only playing a role in preventing odor and deodorizing, but also making children feel comfortable and safe.

"For adults, shoes are not right, but their feet will be uncomfortable. But for children, shoes are not right, but they are not just uncomfortable feet, they will even affect their development and health.

In the eyes of designers, the safety and comfort of products is the first priority. Every kind of product development should be based on children's thinking. "

Foot friend product research and development official said.

Children's clothing strong attack to seize the commanding heights of the industry

Under the good expectations of the continuous growth of China's children's consumer goods market, the friends will maintain the early development of children's shoes while defining children's clothing as the 2010 key strategy.

In fact, as early as the spring and summer new products ordering meeting in 2010, foot friend children's clothing became a blockbuster.

Through the optimization of terminal channels in recent years, we hope that through the outbreak of children's clothing, we will become a strong brand in China's children's products industry.

It is understood that the brand of children's shoes in Quanzhou, which is at the forefront of the domestic children's shoes market, has entered a highly competitive era after years of rapid growth.

In recent two years, the children's wear market has sprung up and is regarded as a new lifeline by children's shoes industry.

Since last autumn and winter, many local children's shoes brands have been fully prepared, and in the spring and summer ordering meeting in 2010, children's wear series has been launched for the first time.

But the phenomenon of homogenization of products is becoming more and more serious, which makes the outside world start to worry about the sustainable development of children's shoes into the field of children's clothing.

"The lagging of R & D strength has been a chronic disease that has plagued the whole industry. It hopes to keep pace with the two design centers and upgrade the overall design level of the industry, so as to provide more classic products with original design for Chinese children."

Yang Jingping said.

Yang Jingping said in an interview with the media that the "foot friend" children's clothing research and development center will play a geographical advantage close to Hongkong and Macao and integrate into more fashionable international elements.

The foot friend children's clothing will pursue more daring breakthroughs in maintaining the characteristics of its friends. It will absorb more popular elements from cartoon, fashion culture, film and television entertainment, and keep pace with the changes of the times, so as to meet the aesthetic needs of a special consumer group.