Shoe Companies Change Tactics And Technology Consumers Enjoy

　 When May 1st is coming, the price war drums of consumers will become more popular. This seems to have become a set of boxing tactics used by enterprises. Nowadays, the competitive situation of the shoe market has a decisive impact on pricing. So how can the shoe companies on the first day of the May day come up with the pricing strategy through the competitive situation? There are quite a number of first line brand shoe dealers, frankly speaking, "this year's May Day is not a price war, it depends on technological war to win consumers' favor." Based on why no longer price war, shoemaker also made such an explanation.

First of all, for shoe companies, the development of price war can prompt the expansion of the market, improve the purchasing power of consumers, and to some extent, seek short-term benefits. However, the price war is, after all, a seven injury boxing that killed eight hundred of the enemy one thousand. The ultimate result is: monopoly, but no monopoly. Every festival always sells a price war in a big way, and this kind of method has made consumers tired and enterprises will also be fatigued. And for mature brands, the sales promotion of price war is not obvious. Nowadays, the shopping psychology of consumers has reached a very mature stage, and more emphasis is placed on Technology and brand influence. These two points are often the key interests of consumers. If brand reputation has been loud enough, brand influence has also been deeply rooted in the hearts of the people, and the way of price war is also an injury to its brand.

Second, price war helps to make the cake of the market bigger. Product prices directly affect product sales. But it is also easy to heat up into vicious competition. In the early days, large enterprises with strong financial strength could continue to survive, and small businesses with a shortage of funds and weak competitive power would suffer more disadvantages. With the further escalation of the price war, it would inevitably hurt the enterprises of both sides, resulting in two defeats, and ultimately failed to improve economic efficiency. However, we also see that sales promotion activities in the mall are often the products of those first-line brands, and many consumers are eagerly looking forward to it. This is also the first line of brand technology to revitalize the road of recognition, it seems to have reached a consensus in the industry. Coupled with mature consumer support for these brands, they also dare to refuse the price war.

Finally, with the standardization of footwear production and the intensification of competition, the cost of production and operation of enterprises is increasingly showing a transparent trend. In most cases, price war is the only way for enterprises to return to a reasonable level. However, frequent price competition will lead to price leverage failure. Excessive price competition will lead to distortion of price information, consumers' reaction to price will also decline, and brand image will be greatly reduced, which will not be conducive to the establishment of brand image and have a negative impact on brand image.

Through the above analysis, we can see that in this special shoe market, price war as a marketing strategy, price war itself has no right and wrong points, whether or not to implement price war depends on the specific environment. At that time, enterprises could plan and implement price war very cleverly. The first line shoe companies seem to have grasped the tricks of identifying opportunities and timing, becoming general victorious generals. It is also valuable to observe and analyze them.