Semir Shoes Sales Target For New Five Years 3 Billion Yuan

By 2014, the sales of shoes products exceeded 3 billion yuan, which is Semir's new five year goal.

A few days ago, Semir group set up a shoe product center preparatory team. The new five year strategy began to fully implement in the new year of Gung Yin.

According to the director of shoe products center, Semir accessories market will be huge in the future. The shoe product center is designed to change the bottleneck of sales of Semir adult wear and balbala children's shoes due to the lack of shoes, the flat style and the lack of professionalism.

It is understood that after the establishment of Mori Ma's product center, it will gradually solve the technical difficulties of mass production in the R & D stage by gradually setting up the resources, establishing a professional team, gradually establishing and perfecting the process, and realizing the seamless links between design, development and technology pfer. At the same time, it will provide technical support for production, so as to achieve the goal of improving design capabilities, improving product quality and comfort, and gradually improving the brand positioning of Semir accessories in the minds of consumers, improving sales ratio and accelerating the overall development of enterprises.