Ningbo Holds The First International Certification Clothing Exhibition

Enhancing the internationalization of exhibition

On the 21~24 th of October, the first clothing exhibition in East China approved by the International Exhibition Industry Association (UFI) and the fourteenth Ningbo international clothing and Accessories Fair will be held at Ningbo International Convention and Exhibition Center.

   　　 規模擴大境外招展有突破 

According to the introduction, the current Expo will further enhance the scale advantage of the first tier in China's fashion show. On the basis of all the exhibition venues of the Ningbo International Convention and Exhibition Center, the two phase eight Pavilion will be launched for the first time. There will be 7 exhibition pavilions, with an exhibition area of 45 thousand square meters and 2200 international standard booths. The famous museum, OEM hall, brand franchise hall, accessories / Garment Machinery Museum, International Pavilion and trade hall will be set up. The exhibition will cover the middle and lower reaches of the garment industry.

At the end of last year, the organizing committee set the tone for the recruitment and investment promotion of the fourteenth annual fair.

According to the planning of the Organizing Committee and the current status of exhibitors, the target of this Expo is: Ningbo's local brands and enterprises account for 50%, the brand enterprises outside the city account for 25%, and the international brands account for 25%.

At the same time, we continue to make investment work a top priority. We plan to invite 8500 professional purchasers from home and abroad and 100 important trade groups to come to Ningbo for procurement and negotiation. We hope that the investment results will be upgraded on the basis of fully consolidating the thirteenth Ningbo fair.

To this end, this year, the organizing committee will further increase investment, create new ways of attracting and attracting investment, enhance pertinence and effectiveness, take domestic and international exhibition exchanges, assist overseas agencies, and promote special promotion at home and abroad.

Zhou Xueming, deputy director of Ningbo economic and Trade Commission, revealed that with the Chinese economy taking the lead in stabilizing the world, the enthusiasm of the majority of garment enterprises and brands is very high.

Especially with regard to international brands, as the exhibition passed UFI certification smoothly, some well-known companies including royal tailor HenryBaily (Henry Bailey), Davies&Son, JamesGrove&Sons and Benson&Clegg will participate in the Expo.

This has been a new breakthrough in all previous exhibitions.

    　　啟用UFI標識協助品牌進軍國際 

In November 2009, the Ningbo Clothing Fair successfully passed the certification of the International Exhibition Industry Association (UFI), which has the reputation of "world exhibition industry WTO". It became the first clothing exhibition UFI certification project in East China. This undoubtedly promoted the brand influence and international reputation of Ningbo fair.

UFI, founded in 1925 and headquartered in Paris, France, is the only international organization in the world fair and exhibition industry. It is known as the "world exhibition industry WTO".

There is a consensus in the exhibition industry: "a UFI certification for a show is like a product brand becoming an internationally famous brand, which is very beneficial to the marketing of the exhibition."

The Ningbo Clothing Fair can be recognized by UFI, indicating that its scale, quality, international influence and brand building have been affirmed by the international community.

According to Zhou Xueming, the Ningbo Clothing Fair will use the "UFI certification Exhibition" logo in the relevant publicity materials and brand promotion, and enjoy the UFI high specification perfect service.

"We need to take UFI certification as an opportunity. On the one hand, we will invite overseas professional buyers to invite international clothing brands to participate in the exhibition in Ningbo. We will invite the international clothing brands to participate in the exhibition in Ningbo, and promote the Ningbo textile and apparel industry to the world and enter the high-end areas. On the one hand, we will strengthen the innovation of the Expo, enhance our quality and keep closer to the international standards of operation, better protect the brand of Ningbo clothing Expo and further enhance the internationalization of the exhibition, in line with the international standards of UFI."

In addition, the Ningbo Fair will also increase its innovation and investment from improving the industrial chain, focusing on the participation and internationalization of the echelon, providing nanny and one-stop services for exhibitors and highlighting the role of industry vane.

"During the Expo, we will also organize a series of international and regional conferences, forums and other activities to push the international cooperation of the Expo to a new height."

Zhou Xueming said.