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The World'S Top Three Brands Have Their Own Trump Cards.

2010/4/30 16:16:00 36

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As a professional trade platform, Shanghai World Trade mall is good at finding market demand, and has developed rich and colorful value-added services.

Among them, B-Match (accurate acquisition and supply matching), buyer's office and lecture hall have already developed into the three most popular brand activities.

In the upcoming "2010 (seventh) Shanghai textile and garment procurement fair", which is to be held on 19-21 May, the three major brand activities of the WTO are highlighted in a much more recent gesture, which adds a lot to the world's "cross mining" drama.

B-Match continues to open the "green channel" for business negotiations. Buyers will take the opportunity to launch the "two rounds" of "Expo and cross mining". The auditorium will enrich the participants' heads and pocketbooks.

From the current registration situation, the three major brand activities are popular.

Why do these activities become the "brand project" of the WTO? What kind of cards will they display in the upcoming "cross mining"?

For this reason, this reporter interviewed three project leaders in charge of the events, and thoroughly understood the past and present activities of these activities.

B-Match is playing the "precision card".

B-Match is a value-added service developed by the WTO based on entity trading platform and is unique in the industry.

WTO B-Match takes the international buyer resources and quality supplier resources accumulated by Shanghai World Trade mall for many years as a pillar to help enterprises find the most matching suppliers / purchasers regularly, fixed-point, quickly and conveniently, and directly attack the most direct and urgent needs of both parties, so as to maximize procurement time and reduce procurement costs, thus greatly enhancing the success rate of trade docking.

In the belief that "time is money, efficiency is life", the "precision card" produced by B-Match is directly cut to the core of trade.

Yu Lin, director of the world trade B-Match project, told reporters that since the launch of the B-Match service in Shanghai World Trade Center in 2008, thousands of suppliers and buyers have benefited directly.

In 2009 alone, more than 700 suppliers and more than 1000 purchasers participated in 10 matches throughout the year, and each satisfaction rate was over 85%.

Looking back at the last "cross mining", Yu Lin still had fresh memories of the 3 B -Match hot spots at that time.

She said: "last year's" cross mining "B-Match not only achieved a big leap in scale, but also received the unanimous recognition from both sides.

From the feedback of the time, 86% of the overseas buyers said that 48% of the Chinese suppliers had seen more than 5 buyers.

As the world's leading landmark service, B-Match is still the biggest highlight of this year's "cross mining".

On the 19-20 th of May, 100 overseas buyers from Europe and the United States, 20 well-known buyers in Shanghai and 20 Japanese brand enterprises will sit on four themes of three themes.

Europe and the United States overseas buyers, from the United States, Britain, Canada, Chile, Australia, Hongkong and other more than 20 countries and regions, 100 strength buyers, thousands of thousands of orders to fly to Shanghai, through the world trade B- Match services, and China's clothing, accessories, accessories and other related products of high-quality suppliers "seamless docking".

The overseas buyers in Shanghai attracted special attention from 20 international buyers.

Such as Hanesbrand, one of the largest seller of clothing brands in the world, one hundred years old "Marks & Spencer" of the British department store, the fourth largest retailer of the US, TARGET of the United Kingdom, the largest retail companies TESCO of the United Kingdom, Li & Fung of Hongkong's pnational trade company, H&M of Sweden's famous fashion company, Central D 1 of France's famous European clothing group, and Hongkong, one of the largest distributors in the world.

J-Mode Japan brand special, 20 strong Japanese second line clothing and apparel brand, looking forward to the excellent material, fashion concept, international personality design and sophisticated manufacturing technology, to conquer China's channel business, and jointly develop the Chinese market.

These brands have different styles and fans.

Some of them advertised as avant-garde, such as MARUYOSHI's Selvedge bag, and high quality personalized design, specially for working women, has entered the market of Hongkong, Italy, Germany, France, Switzerland, Spain, the United States and others. Some of them advocate retro, such as the Taolai series jeans of blue cloth house, use skin feel good, Zimbabwe cotton is fabric, skilled technicians use old fashioned textile machines to create three-dimensional fabric products, and use professional sewing machines and various special techniques to sew, so the retro style is vividly reproduced.

In May of this year, the B-Match of the world trade fair was accurately matched and the scale reached a new high.

From the current situation of China's suppliers and channel enrolment, we can foresee that this B-Match will be a spectacular event.

But Yu Lin was very confident in his interview with reporters: "every time we match the meeting process is very rigorous, so we do not worry that there will be chaos on the scene."

She sincerely said, "we hope that our B-Match can effectively open up a" green channel "for high efficiency, high-yield and targeted trade.

Buyers will play the "Expo brand".

The world trade buyer is the oldest brand in Shanghai World Trade Center, the three largest brand activity.

By using the resources and information accumulated by the WTO, we can get a wealth of information and business opportunities through the exhibition, factory visits, business docking, market research, government reception and so on.

The visit to Haining warp knitting industrial park in January 2007 is the first attempt of the WTO to let tenants go deep into the industrial clusters that we have developed. For the first time, we invite Japanese customers and industrial clusters to face each other face to face.

Since then, buyers have gone through the footprints of various industrial clusters in the country and gradually left the country.

Take 2009 as an example, the buyer of world trade has conducted a total of 117 buyers visiting Hangzhou, Zhongshan, Chongqing, and Daegu, Gyeonggi Do, Japan and Tokyo.

In particular, last week in October last week, Shanghai, Hangzhou and Zhongshan three station "overseas buyers China procurement trip", combined with B-Match, won 51 European and American buyers alike.

It is the usual mode of the WTO buyers to take the customers out.

But in May this year, the buyer of the "cross mining" company focused its attention on Shanghai for the first time.

"2010" Expo year ", the focus of attention around the world is Shanghai.

We know that many customers who have been visiting the world trade fair all the time want to borrow this golden opportunity to feel "Expo", but have to worry about the hotel's tight booking and strict traffic restrictions during the exhibition.

Zhang Yi said, "aiming at the needs and troubles of remote customers," World Trade buyer "has planned this special" cross world acquisition ", combining the" cross mining "of World Trade and the world's attention to World Expo. We try our best to provide perfect services for our customers to solve their worries and make them worthwhile.

"2 day cross mining activities + 1 World Expo + 3 Shanghai accommodation", to see the World Expo and enter the cross mining, can not only communicate with the textile and garment enterprises across the country, but also feel the enthusiasm and brilliance of World Expo in Shanghai.

Foreign customers show great interest in the two best practices.

Up to now, more than 50 enterprises from Chongqing, Guangdong, Zhejiang and Sichuan have responded enthusiastically.

The main hall is the "authority card".

The world trade hall is a brand project launched by Shanghai World Trade Center in 2009. It aims to build an information dissemination platform that focuses on gathering the industry's superior resources and pmitting frontier information.

The industry will regularly and timely obtain the most advanced information in the industry through the information release platform of this authoritative body in Shanghai.

According to Zhang Min, director of the world trade lecture hall, the world trade lecture hall has been very clear in positioning and requirements since its establishment: "first, the publisher of the lecture hall, we only invite the most authoritative and influential institutions in the world and the city.

Secondly, the auditorium audience, we only accept the advance application of the industry.

Third: the theme of the lecture hall, we selected 3 categories: trends and design, technology and standards, products and innovation, covering the most important aspects of the textile and garment industry: designers and brand planning, technology and quality control, product development and procurement personnel.

At present, the world trade lecture hall is closely related to 8 authoritative bodies at home and abroad, such as PROMOSTYL, France's fashion, art and Trend Research Institute, which provides the global leading quality and safety service company Intertek for more than 20 government agencies and many internationally renowned brands, one of the largest textile research and testing institutes in Germany, the Haines Institute, and the China Textile Information Center, the FTD tidal wave network, the US Cotton Corp, the Australian wool Bureau, and the Japanese Neon Technology Center.

In the coming May "Shanghai textile and clothing procurement fair", "WTO lecture hall" invited a number of authoritative institutions to combine the core concerns of today's textile and garment enterprises, and prepared a rich industry information feast for the industry.

"FTD fashion trend consultant" analyzes the commercialized application of women's clothing retail brands and fashion trends. Through the market research of local and overseas women's retail brands, it puts forward a new perspective of trend interpretation from the perspective of fashion trends.

Japan's Daikin fluorine chemical brings the world's leading fluorinated waterproofing and oil repellent technology in the field of textile auxiliaries, bringing durable waterproofing, oil repellent and easy decontamination.

Zhang Min said: "all those who take part in the world trade" cross mining "can not only enrich their money bags through trade activities such as B-Match, but also enrich their heads through the elaborate lecture hall organized by the WTO, and enhance their competitiveness in all directions in this era of" wisdom and action ".