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2010 China Textile And Clothing Trade Exhibition (New York) Three Highlights To Build Global Strategy

2010/5/6 12:08:00 17

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2010 China Textile And Clothing Trade Exhibition

"Now that the enthusiasm of domestic enterprises has been registered, more than 200 companies have applied to attend the exhibition in New York." Lin Yunfeng, Secretary General of the textile industry branch of the China Council for international trade promotion, told reporters on the progress of the 2010 China Textile and clothing trade exhibition (New York). "It has been confirmed that there are 180 domestic enterprises to be exhibited, and another 20~30 are being further implemented."
Go abroad and widen the international market
Since 2000, the textile industry association of China Council for the promotion of international trade has held a "China Textile and garment trade exhibition" every year in New York, USA, so far it has successfully held ten sessions. The exhibition is the longest professional self brand exhibition held in the United States in China. It is a fixed channel for the US mainstream trade channels to purchase Chinese textile and apparel products. It is also one of the most effective shortcuts for domestic enterprises to become textile suppliers of the mainstream American business group.
"Over the past ten years, more than 1000 Chinese textile and garment enterprises have participated in the exhibition. Through the direct negotiation between the platform and buyers, a large number of well-known textile and garment enterprises in China have successfully established a sales network in the United States and entered the mainstream sales market in the United States. At the same time, through the exhibition, many small and medium-sized enterprises have obtained stable customer relations and orders in the US, and their export business has embarked on a healthy development track. Lin Yunfeng said.
Lin Yunfeng introduced a number of domestic brands, such as sunshine, Lanzhou San Mao, Vico, Luo Meng, YOUNGOR, and Shanshan, which have been able to stand out from many brands in the field of brand building, upgrading and trade expansion, thanks largely to the resources of high-quality professional buyers brought by the US exhibition.
According to statistics, in the 10 years since the New York exhibition, a total of 1500~1600 small and medium-sized enterprises have met customers and obtained orders through exhibitions, and have begun to enter the US market. From the perspective of industry development, the organizers of the exhibition have made historic contributions in fulfilling the mission of leading the industry enterprises to "go out".
Strong and strong joint exhibition specialization segmentation
Lin Yunfeng said that during the first few sessions of the New York exhibition, the services of the organizers were mainly reflected in guiding and helping domestic enterprises to participate in overseas market exhibitors, and to enhance penetration and share of the US market segments. "After 10 years of development, the needs of US economy, market development and purchasers have also changed greatly. To this end, the textile industry branch of the China Council for the promotion of international trade further promotes the idea of exhibition, and has to build a comprehensive and diversified procurement platform for exhibitors and purchasers.
Therefore, the textile trade promotion association and Frankfurt Exhibition (USA) signed a cooperation agreement in Beijing in December 21, 2009 to further professionally and refine the New York exhibition, divide New York into three, and jointly build three international professional sourcing exhibitions for clothing, clothing and household textile fabrics in New York in from July 13 to 15, 2010.
"Relying on the strength of China's textile and garment industry and making full use of the global network of Frankfurt exhibition company, the two sides are strongly united and complementary to take the initiative to adapt to the changing needs of the US textile and apparel market in the post financial crisis era, and provide more value-added services to exhibitors and trade audiences through the joint operation of the three exhibitions." Lin Yunfeng said, "let buyers and sellers in the shortest possible time, in the most convenient way to achieve smooth exchange and trade, this is a successful trade exhibition has one of the main features. The spanformation of "1 points and 3" is to further highlight the intensity and efficiency of the exhibition.
It is reported that the three professional exhibitions after the breakdown are TWUSA - TEXWORLD clothing material exhibition, IASS - New York international fashion sourcing exhibition, HTFSE - New York international home textile exhibition. Over the same period, the eleventh exhibitors of China Textile and clothing trade will be embedded in these three professional exhibitions in the form of Chinese exhibition groups according to the categories of exhibits. The three exhibition is jointly organized to highlight the advantages of the "industrial chain" upstream and downstream. It not only provides a "one-stop" intensive, efficient and convenient procurement mode for international buyers, but also brings new business opportunities to the global textile and garment manufacturers including Chinese exhibitors.
Enhance services and audience exhibitors value added
In the aspect of exhibition organization, the textile and Trade Promotion Committee will work together with the Frankfurt exhibition. The two sides make full use of the existing two brand exhibition platforms in New York, which is an optimization and integration of the exhibition brands and resources.
At the same time, the textile and Trade Promotion Committee also strengthened the function of the exhibition. While strengthening the function of New York three exhibition procurement platform, it focused on serving small and medium-sized exhibitors. In particular, we will make full use of the professional database accumulated by the organizers for many years to match the trade between the exhibitors and the US professional buyers before the exhibition, so as to ensure the trade effect of the exhibitors. At the same time, in order to help develop the advantages of local industrial clusters, we will also promote the overall orientation of SMEs from industrial clusters.
According to Zhang Tao, director of the project group of the textile promotion sub committee of the CCPIT, the domestic textile industry cluster has accumulated and developed in scale, and it has a global image and display demand for the international market. At the July New York exhibition, the Shengze Oriental Silk Market Management Committee of Wujiang province planned to organize local featured enterprises to participate in the exhibition, and held a press conference to highlight the silk garment fabrics of Shengze. In the course of launching the roadshow in several southern provinces, the textile and Trade Promotion Committee generally felt that a lot of export-oriented enterprises in China had an urgent need for the international brand exhibition. As an exhibition agency, the textile and Trade Promotion Committee has many years of experience and foundation. With the extension of this year's exhibition with the Frankfurt Exhibition (US), the three brand exhibitions have largely met the needs of these export-oriented enterprises.
"Because of the new changes in the mode of exhibition run this year, the exhibition" 1 points and 3 "professional and international exhibition mode has been highly recognized by the enterprises, and has greatly improved the willingness to participate in the exhibition in the United States. Lin Yunfeng further said, "the project group went deep into some industrial cluster roadshows in Guangdong, Zhejiang, Jiangsu and other developed areas of textile and clothing production, and Dongguan, Shaoxing, Nantong, Shengzhou, Changshu, Wujiang Shengze and so on. A total of more than 20 exhibition promotion briefings were held, which attracted the attention of the local industry. Especially in some industrial clusters, the exhibition mode and train of thought after the exhibition upgrade is very much in line with the needs of the industry cluster's overall image to promote the demand in the international market. 　
It is learnt that in order to better serve the enterprises, the textile trade promotion association also hired professional consulting companies according to the characteristics of the buyers and the US market, including the following ways: how to prepare the exhibits, product pricing strategies, how to communicate with American buyers, how to arrange the booths reasonably and so on. At the same time, the CCPIT has also effectively guided and standardized the homogeneity and low price competition of the exhibits that are easy to appear in the domestic industrial clusters.
"We must give full play to the advantages of large scale industries, form a tacit understanding of group operations and maintain the overall image of the industry. We believe that this year's New York exhibition will play an important role in promoting the development of foreign trade of domestic enterprises. At the same time, it will also have important historical significance for the promotion of brand and the strategic development of globalization." Lin Yunfeng is full of expectation and confidence for the upcoming New York exhibition in July.