Decline Of Children'S Clothing Performance In Korean Mass Market

　　一直保持增長勢頭的韓國大眾市場嬰幼童服裝市場的業績從10月底開始突然遭遇了滑鐵盧。

Compared with the two digit growth rate in the early October, after October 20th, the performance suddenly began to decline.

The industry believes that this phenomenon is due to the sudden cold weather before returning to normal level, and the influence of the new type a flow makes the traffic volume decrease.

In particular, the spread of the new armour was very serious during the last week of October, and even the two digit negative growth occurred.

Analyzing the performance of children's clothing in major supermarkets in the last week of October, we can find that the performance of Lotte supermarket and Yi buy and HomePlus has a negative growth of 14~16% compared with the same period last year.

A large supermarket buyer said: "the performance before mid October has maintained a growth trend compared with the same period of last year, but the performance has dropped sharply since mid year. We have to take the spread of the new type a flu." "the only growth food sector has also started to grow negatively since two weeks ago. We have judged the number of consumers entering and leaving the supermarket."

On the contrary, the performance of online stores in department stores and department stores has not been greatly affected.

Despite the slight negative growth in the last week of October, the overall performance of the children's clothing in Lotte's department store increased by 7.6% over the same period last year.

Compared with the same period last year, the new world department store grew by 8.5% in the last week, and its overall performance increased by 20 in October.