Xiamen Will Become The 2010 Sports Shoes Export Base.

I don't know. It's also normal, because in the past, most of these products were exported by OEM.

"Twenty years ago, in the pfer of Taiwan enterprises, Fujian's sporting goods industry started in ignorance. Now we have become the most important sporting goods in China.

Taiwan sports industry pays more attention to innovation

In 2008, our city sports fitness equipment

"Nevertheless, we still have a certain gap in product innovation design, technology content, international marketing, private brand building, industry management and Taiwan."

Cai Wensheng said.

At the beginning of this year, Sun Chunlan, Secretary of the provincial Party committee, made special instructions to request the "sports and fitness products industry in Taiwan province to actively learn from the experience of Taiwan".

To this end, our city Sporting Goods Association recently organized its 9 companies, such as the US home dragon, langmei, Yun Zhong Fei, O ye, ah FA, Hou Sheng Fa, AI Pai, Wei Jia and Bao De Fu, to visit Taipei, sporting goods business association and Taiwan sporting goods.

No brand and R & D can always be controlled by others.

Chen Huantang, director of the Taipei sporting goods business association, told reporters that the cooperation between the two sides of the industry has become increasingly close.

Forty years ago, the sporting goods enterprises in Taiwan also started from "OEM" and "OEM".

With the continuous improvement of production costs, they began to create their own brands and pfer their production base to the mainland, instead of dedicated to product development and brand marketing.

In fact, this is also the development direction of the mainland sporting goods industry.

General manager of Mei Jia Long fitness equipment Co., Ltd. in Fan said frankly, for mainland sporting goods industry, the pformation brought by technological innovation is already imminent. "Last year, raising wages for workers everywhere is a clear signal, and the products of low price are less and less viable."

A typical example is that the global tent production base has been pferred from China to Bangladesh due to the increase in labor costs and the RMB exchange rate.

Chen Guiming, general manager of Xiamen Sheng Sheng Fa Leisure Products Co., Ltd., deeply touched by this feeling: "no brand and R & D can always be controlled by others."

To this end, Hou Sheng Fa is starting to design and launch its own brand.

Cooperation with Taiwan enterprises has huge space for its own brand.

From "manufacturing" to "creating" has become the dream of a generation of sporting goods.

Xu Zengshou should be the man who "eats crabs" earlier in the circle.

In 2000, in the eyes of everyone's surprise, the famous Wilson tennis racket.

"It turned out that my choice was right. The racket today is right.

On the road to brand, not only is the European field, but fan told reporters that Mei Jialong has begun to promote its brand.

"Frankly speaking, Taiwan still has obvious advantages in technology research and development."

Therefore, Mei Jia Long is committed to collaborating with Taiwan in product development, technology research and development.

For example, Taiwan put forward the concept of design, pforming Xiamen's enterprises into entities and developing the market together.

"Geopolitical advantage gives us more opportunities to exchange and cooperate with Taiwan enterprises and expand and strengthen the sporting goods industry."

Cai Wensheng said.