Home >

Xiamen Will Become The 2010 Sports Shoes Export Base.

2010/5/7 16:47:00 57

??? 日本語 Fran?ais English 中文

Many people do not know that Xiamen's net badminton production is the largest in the world. Xiamen is the largest fitness equipment production base in China, and Xiamen's racing class bicycle output ranks among the best in the world; the quality of sports spectacles produced in Xiamen ranks among the best in the world.

I don't know. It's also normal, because in the past, most of these products were exported by OEM.

"Twenty years ago, in the pfer of Taiwan enterprises, Fujian's sporting goods industry started in ignorance. Now we have become the most important sporting goods in China.

Exit

Base. "

Cai Wensheng, Secretary General of Xiamen Sporting Goods Association, told reporters that Xiamen enterprises occupied Fujian sporting goods.

Exit

Market share of more than 70%, therefore, our province intends to set up sports products in Fujian in Xiamen.

Exit

Xiamen chamber of Commerce, focus on building sports goods in Taiwan

Exit

Base.

And the sports industry in our city has begun to seek pformation from "manufacturing" to "creation".

Taiwan sports industry pays more attention to innovation

In 2008, our city sports fitness equipment

Exit

950 million U.S. dollars, an increase of 17.4%, if coupled with tourism and leisure products, sports

clothing

Sports shoes and so on, export volume will reach 6 billion 220 million US dollars, accounting for 21.2% of total exports, ranking first.

The sporting goods industry has been listed as one of the 10 billion industrial clusters by the Xiamen municipal government.

"Nevertheless, we still have a certain gap in product innovation design, technology content, international marketing, private brand building, industry management and Taiwan."

Cai Wensheng said.

At the beginning of this year, Sun Chunlan, Secretary of the provincial Party committee, made special instructions to request the "sports and fitness products industry in Taiwan province to actively learn from the experience of Taiwan".

To this end, our city Sporting Goods Association recently organized its 9 companies, such as the US home dragon, langmei, Yun Zhong Fei, O ye, ah FA, Hou Sheng Fa, AI Pai, Wei Jia and Bao De Fu, to visit Taipei, sporting goods business association and Taiwan sporting goods.

Industry

Exchange of guilds.

During the visit, the delegation also visited the Taipei international sporting goods exhibition (TaiSPO).

stay

Exhibition

The sports goods exhibition area on both sides of the Taiwan Strait is remarkable.

and

Exhibition

The first prize presented at the opening ceremony was the product innovation award, which impressed my city sports company.

No brand and R & D can always be controlled by others.

Chen Huantang, director of the Taipei sporting goods business association, told reporters that the cooperation between the two sides of the industry has become increasingly close.

Forty years ago, the sporting goods enterprises in Taiwan also started from "OEM" and "OEM".

With the continuous improvement of production costs, they began to create their own brands and pfer their production base to the mainland, instead of dedicated to product development and brand marketing.

In fact, this is also the development direction of the mainland sporting goods industry.

General manager of Mei Jia Long fitness equipment Co., Ltd. in Fan said frankly, for mainland sporting goods industry, the pformation brought by technological innovation is already imminent. "Last year, raising wages for workers everywhere is a clear signal, and the products of low price are less and less viable."

A typical example is that the global tent production base has been pferred from China to Bangladesh due to the increase in labor costs and the RMB exchange rate.

Chen Guiming, general manager of Xiamen Sheng Sheng Fa Leisure Products Co., Ltd., deeply touched by this feeling: "no brand and R & D can always be controlled by others."

To this end, Hou Sheng Fa is starting to design and launch its own brand.

Cooperation with Taiwan enterprises has huge space for its own brand.

From "manufacturing" to "creating" has become the dream of a generation of sporting goods.

Xu Zengshou should be the man who "eats crabs" earlier in the circle.

In 2000, in the eyes of everyone's surprise, the famous Wilson tennis racket.

agent

Suddenly, the businessman declared "no".

Then, after traveling for three months in Europe and America, he found a blank in the domestic market -- sports glasses.

Today, we have more than 100 stores in all over the world, and become one of the top sports eyewear brands in China.

"It turned out that my choice was right. The racket today is right.

agent

Profits have fallen sharply, and because of the improvement of people's awareness of sports, the development of their own brands is getting larger and larger.

Xu Zengshou said.

On the road to brand, not only is the European field, but fan told reporters that Mei Jialong has begun to promote its brand.

"Frankly speaking, Taiwan still has obvious advantages in technology research and development."

Therefore, Mei Jia Long is committed to collaborating with Taiwan in product development, technology research and development.

For example, Taiwan put forward the concept of design, pforming Xiamen's enterprises into entities and developing the market together.

"Geopolitical advantage gives us more opportunities to exchange and cooperate with Taiwan enterprises and expand and strengthen the sporting goods industry."

Cai Wensheng said.