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Shanghai "Fashion Crust" Metamorphosis Upgrade Drama Just Started.

2010/5/7 16:43:00 16

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The night was low and the street lights were shining. Carle laggoff came to Shanghai with the unfinished love of Chanel. In the Huangpu River, he held a fashion show called "Paris Shanghai", which made a Chinese dream of Chanel lady.

This time, the time was fixed in December 3rd of 2009, and the Chanel flagship store of The Peninsula Hotel was announced.

And this scene is just an overture, "Shanghai."

fashion

The escalation of the earth's crust has just begun.

The Bund's gorgeous turn

Muddy roads, all over the sky, dust and all kinds of scaffolding, this is the Bund in the past two years.

For two years, Armani (Armani), Zegna (Zegna), Cartire (Cartier) and Dolce&Gabanna still stick to the Bund No. 3, No. 18 and No. 6, becoming an unchanging landscape.

In March 18, 2010, the The Peninsula Hotel was officially opened. Many gentleman gentlemen continued to hang on the one or two floor Peninsular boutique Gallery Chanel (Chanel) flagship store, Tang Yun Hong embroidery and Graff (Graff) high jewelry store. On the other side, Armani, Prada (Prada) and Valentino (Valentino) and other boutiques also hung up the "COMING SOON" brand.

Subsequently, Valentino and St. John opened their stores at The Peninsula Hotel.

"24 of our boutique gallery.

Luxury goods

Cards can be seen in every aspect, including watches, jewelry, wedding products and other top brands. The most important thing is that we have introduced two Chinese local brands.

Luxury goods

Brand - Tang Yun Hong embroidery and Shanghai, these two brands for 100 year old the Bund.

fashion

Revival has special significance. "

The Peninsula Hotel official said.

The official said that the elegance of the international brand is more attractive to shoppers.

therefore

Luxury goods

When choosing the location of boutique, the brand is more concerned about whether or not the same brands are gathered together.

"We are located in the Bund, with the cultural heritage of the world architectural exposition. This artistic atmosphere is consistent.

Luxury goods

The grade of the card.

Of course, the international level of management and service is also a key factor. "

Hundred years of the Bund "

fashion

The pioneers of the road are not just The Peninsula Hotel, but Shanghai's familiar the Peace Hotel will also be renovated.

A shop on the South Tower of the Peace Hotel is stationed in the top 4 brands of Rui group, including Baoji, Bao Po, OMEGA and Swatch. Swatch also moved the art center here.

Obviously, after the pains of reconstruction, new the Bund is born like "Phoenix Nirvana".

Nanjing West Road and Huaihai Middle Road: "the old legend"

Cultural accumulation and business atmosphere, which is more important for the development of a brand? I believe these two key words are very difficult for any brand.

Therefore, even if there is no romantic poetry of the surging river and the romantic atmosphere of Wai Bai Du bridge, Nanjing West Road and Huaihai Road are still numerous.

Luxury goods

The competitive place of cards.

Hang Lung Plaza in Nanjing West Road is an old legend.

This has been in the 2001.

fashion

The shopping malls of landmark buildings have gathered many big names.

9 years later, many brands remained behind. Some brands such as GUCCI (Gucci) moved to the Golden Eagle Square opposite.

Of course, even if you leave the Hang Lung Plaza, Nanjing West Road is also a brand name in the eyes of many brands.

Recently, LVMH, the Swiss watch brand, has set up the largest flagship store in China in Nanjing West Road.

The flagship store is two stories up and down, covering an area of 150 square meters, displaying the whole line of Hoya.

The decorative style is the same as the flagship store in London and Ginza in Japan: the interior decoration materials are selected from the red copper material of Heuer, and the precious India ebony flooring runs through the whole story to create a space that is full of the pioneering spirit of the times and perfectly embodies the essence of the brand's avant-garde.

"On the one hand, the location is in line with the style of the Heuer table, that is," energetic, enterprising, and never stopping ". Besides, this area is convenient for pportation and has large traffic volume, and the flagship store can better serve the Chinese customers." this is the best way to serve Nanjing West Road. "

More importantly, there are many world watches brand stores in Nanjing West Road, which is also a good start for Hoya's participation in global competition.

Mr. Jack Heuer, the fourth generation of the Heuer family and the honorary chairman of heuya, spoke cheerfully about the reasons for the location of Nanjing West Road.

The distance between Huaihai Zhong Road and Songshan road junction, Li Bao Plaza and Hongkong Plaza become the flagship store of luxury goods.

Zegna has announced that it will be stationed in Li Bao Plaza. The newly opened flagship store will be the largest concept store in the mainland.

In April 28th, Louis Weedon, China's largest flagship store, 1700 square meters of Li Bao Plaza, was also dressed up.

Prior to that, the Cartire boutique of Hongkong Plaza was unveiled.

The upgraded version of Huaihai middle road seems to be struggling to compete with Nanjing West Road.

Nearby residents felt deeply about this.

Mr. Jiang, who lives in the middle of Huaihai Road, says that Tiffany's charming cheetah image has been clinging to the external wall advertisement of the huge blue jewellery box of Tiffany (Tiffany). The huge billboard of Louis Weedon on the top floor of Li Bao plaza across the street is more than ever forgotten.

"A few times when you come to this intersection, you will doubt whether you are in the streets of Hongkong or Paris. There are so many big brands coming face to face."

Pudong or Hongqiao: the next luxury resort?

World Expo has brought vitality and vitality to Pudong, and the luxury brands with sharp smell have also sniffed this smell.

As the heart of Lujiazui, the overpass has been basically completed in Pudong.

The air is fresh and greenery is beautiful. High office buildings are everywhere. No wonder the world's financial center's 100 thousand square meters of the top shopping centers have already been full of brands.

April 15th, Dior (Dior)

Women's wear

Boutique and

Men's wear

Boutique also opens at Shanghai international financial centre.

Two days later, Cartire's store was also officially opened.

Louis Weedon is often considered the location of many big brands. Its entry can bring great improvement to the popularity and quality of shopping malls.

In April 28th, Louis Vuitton and the flagship store of Li Bao Plaza opened at the world financial center.

Soon, GUCCI, Prada and other brands will also report one after another.

Later, Pudong.

fashion

Daring can enjoy the luxury of one-stop shopping at home, instead of crossing the river.

According to Louis Weedon's official, the area of the Louis Weedon shop of the world financial center will be larger than 900 square meters, exceeding the flagship store of Hang Lung Plaza.

Whether the area can consider the brand's recognition of the region is not known, but it is certain that Pudong will be a rising star in the fashion map.

Pudong is a step ahead, and the momentum of Hongqiao business circle should not be underestimated.

Hongqiao comprehensive pportation hub project is under intense construction.

Last year, Lu Wei Ming Xuan formally announced that the commercial property "SHANG Jia center" jointly invested by He Hongshen, Hong Kong and Macau, and Bernard, Arno, chairman of the world's largest luxury group, Lu Wei Ming Xuan, settled in Hongqiao.

The SHANG Jia center, which is scheduled to open in 2012, has attracted interest from many of the top brands of Lu Wei Ming Xuan group, such as Louis Weedon, Dior, Fendi, Hennessy and so on.

In addition, according to the people of Lu Wei Hun Xuan group, the mall will not exclude its competitors' brands.

Hermes Shanghai flagship store may also be located in the "SHANG Jia center".

It is appropriate to describe the current fashion layout changes with new and old alternately and wonderful ones.

The time when luxuries will go to Hang Lung Plaza is gone forever. The four major regions, such as Nanjing West Road, Huaihai Road, Pudong Lujiazui and Hongqiao business circle, have their own customers.

In fact, this is a phenomenon that the layout of luxury goods is relatively mature, and the layout adjustment is in line with brand development.

Sun Yiming, associate professor of the luxury and fashion industry management group at Fudan University School of management concluded.