2010 International Fashion Brand Agent Expert Flash Show

On the CHIC2010, Dalian international brand agency (IBAC), with many overseas brands, has made an international debut. fashion An important step for brand agent experts.

IBAC is a professional international. fashion Brand China's marketing oriented service organization. According to Yang Chengan, President of IBAC, this exhibition, IBAC appeared in the W2 International Pavilion, divided into the Italy Pavilion and the Spanish Pavilion. Reporters noted that in the more than 300 square meters of booth, IBAC displayed the main brands include PaolaFrani, Wenice, Byblos, EuropeanCulture, NJ-87 and other 9 international brands, including Men's wear , Women's wear , Children's wear , Leisure clothes Leather goods and other different categories.

As dozens of Italy, Spain, high, medium and low end fashion Brand agencies of China's general agency authority, IBAC agent brand price is also divided into high, medium and low 3 grades. Yang Chengan said that this pattern aims to provide diversified choices for Chinese agents who are committed to operating overseas brands.

In the four day exhibition, this agent pattern for different grades of target customers has been recognized by many professional spectators: more than 1000 agents from all over the country have consulted with IBAC, and nearly 10% of them have expressed strong interest in IBAC's brand.

The emergence of this phenomenon is not an accident. fashion A large consumer of products and luxury goods has become a battleground for the global development strategy of overseas brands. For those who do not understand China's market and culture fashion For brands, the professional agencies such as IBAC can be the best choice; for the enterprises and individuals who are interested in operating overseas brands, the one-stop service such as IBAC transportation and customs clearance can also save the dealers from worries.

In Yang Chengan's view, through this exhibition, IBAC not only accumulated the resources of shopping malls and agents in the whole country, but also achieved good results in the establishment of corporate image and the promotion of business models. Many foreign exhibitors have been seeking cooperation in IBAC booth, hoping to open the door to enter the Chinese market through IBAC's professional services and deep resources.

In April 2009, IBAC set up overseas offices in Italy and Spain to invite local senior fashion experts to conduct brand selection, screening, negotiation and introduction. At the beginning of this year, with the all-round development of the domestic brand promotion business, IBAC opened offices in Beijing, Shanghai, Shenzhen and Chengdu four places to carry out the brand promotion and marketing work.

　 Editor's note: in the Dalian 15 storehouse Creative Industry Park, which will soon be put into use, IBAC will set up a brand Showroom exhibition hall and display the latest trend with Europe. Agents can order goods and enjoy professional services such as shop guidance. Such a trend will not only guide the development direction of many agents, but also indicate the future for the future of the industry.