Reflection On Fashion Entertainment Under Fashion Designers
In China, why are movie stars shining brilliantly and sparkled, but designers are silent and starless? What are the reasons?
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"You know, as a
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Great powers and one
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Who is the famous designer in China?
UTA
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The management group has conducted research on this aspect, and the result is that Chinese consumers, especially consumers of the two and three categories, are China.
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The concept of a designer is very superficial. For them, a brand spokesperson is more important than the brand designer. Their understanding of a brand is very vague. They are very confused about who designs the product, and many consumers do not even know.
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The designer said.
So is there no designer in China?
The answer is yes.
Ours
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Zhou will award many famous top ten designers every year, but it is right.
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It is difficult for enterprises' operators and clothing brand dealers to count all the top ten designers.
And consumers are less aware of the designers behind the real core of the brand.
Therefore, our designers in the industry, there is a kind of self amusing taste, completely can not see the market behavior, where can not see our designers have any impact on consumers.
And when it comes to the shining names of Gong Li, Zhang Ziyi, Andy Lau and Simon Yam, Chinese consumers know that.
In the US and Europe, many ordinary consumers in Europe know who they are when they mention famous designers like Armani, LV, Givenchy and Jean Paul Goutier.
Why do Chinese consumers know stars but do not know fashion designers?
The main reason is that we lack an effective market operation mode, so that designers can become stars in the market.
The present situation in China is that the contribution of the designer to the product is only a tool for designing and completing a product, not a part of the soul of the product and brand.
In the face of mature markets in Europe and America, if a designer wants to become a brand and even wants to become a well-known design star for consumers, he must have a complete operation system with capital as the link, designer star as the means and brand as assets.
To put it simply, some big capital groups and some private investment firm are investing in him after appreciating and watching a designer.
The result of investment will bring the designer's talent into full play, and the ultimate goal will make his talent a means of making profits.
For example, like KENZO, as early as 1960s, in order to make KENZO one of the world's top designers, LVMH Group invested heavily in him. According to the data released by internal staff, there are about more than 200 million euros, including all kinds of famous.
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Show, advertising, image packaging, media promotion, press conferences and so on. All the promotion activities come from LVMH group's design level of KENZO.
Designer stars are just like entertainment stars.
The entertainment industry's signing companies, such as Time Warner, rolling stone, and so on, do not become a shining market value star without a market operation mechanism and professional companies to pack up without capital platform.
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