Designer Hong Enzhu: Good At Making Explosions, Creating ANGEL&Nbsp; IN&Nbsp; US Brand.

Q: tell me about your new brand in the future.

A: designers communicate their own world through her design. My favorite style of dress is neutral with sexy and romantic. My preferences are embodied in my works.

When you find the mainstream style and do it deep and well, you will sell well.

Modern women enter the society, like men, who have rights and opinions. The image of Gentlewoman becomes

Now I design more than 300 new works every quarter, and keep learning to keep my creativity fresh. Every year in February and July, I will go to France and Italy to participate in fashion week and exhibition. I will constantly recharge myself and continue to fill my creative desire.

"Six years in China is a process of learning and writing. It is my goal in the next few years to make use of the foundation of China and make more practical designs for Chinese brands."

Hong Enzhu's confidence and vigour on her face made foreigners unable to see her age.

The brand positioning of Hong Enzhu's personal brand "ANGEL IN US":

Advocate individuality and

Young people just entered the community, like the new mix and match.

Women with modern personality and leisure style

Brand Keywords: modern, classic, personality, sexy, cool, easy, and sports.

Q: these six years have been the time when Hallyu has really become popular in China. As a witness, what are the major changes in Chinese clothing industry in your eyes?

A: to tell you the truth, I didn't see many beautiful people in China six years ago, but now when you go to the streets for a stroll, you will find that the girls are so dressed up that they really have their own matching ideas.

In addition, from the perspective of clothing design, I think the Chinese fashion designers are waking up now, and they are working hard. China is developing, and Chinese designers are working hard.

In some developed countries, many designers have common faults of self - perception. Design inspiration can not be created by accumulating precipitation alone. When people feel good about themselves, efforts will not be enough. Naturally, they will not actively experience the changes of the times.

The reason why I really like China is that I see that the development of Chinese fashion is changing month by year, and I feel the indirect competitive pressure brought about by the active efforts of Chinese designers.

Q: as a Korean participant in China, why do you think Korean clothing is so popular in China?

A: first of all, from the aesthetic point of view, Korean designers are especially suitable for Chinese women, both in color and in print. Korean designers are very skilled in color. You can see in Korean dramas that the costumes and complexion of those heroines are very harmonious and very comfortable.

In Korea, there are many classifications and gradations of color in senior designers, just like the color in Photoshop.

From the layout of terminal shops, the overall visual effect of Korean clothing stores is very good, which makes people have a strong desire to buy. This is due to VMD (visual designer), South Korea's VDM and China are usually referred to as Chen Li Shi, he is a fashion master, he knows the fabric, craft, collocation, he will make the shop's color and fabric management very well, and has a strong push for sales, not just for display design.

More importantly, Korean designers pay attention to the overall collocation. When designing a dress, they have taken into account the relevance of collocation, what kind of trousers or skirt they match, including what kind of bags, accessories, and color matching between single products.

The designers have already arranged the matching scheme for the customers.

Many brands of Chinese brands are good, and the matching between single products and single products is poor.

I think the above points are the reasons why Korean clothing is popular in China.

Q: Korean style has become a popular school in the world. What kind of working status are Korean designers in general in order to create such an excellent work?

A: in South Korea, designers are very strict in their progress. From assistant to second place, the chief is a very long process.

When I was graduating from University, I worked in the design studio, and even helped designers with the work of erasing drawings. Later, I had the opportunity to buy noodle accessories, though it was very hard, but it was also a learning process.

Every successful designer has come up step by step like me.

In South Korea, designers basically have no rest time on weekends. They must pay more efforts than ordinary people.

Designers like our generation have devoted their youth to design, and all their achievements have been fought by hard work, so Korean designers have a long career life.

The classic design needs to have its own foundation for many years, and the effort of the designer will eventually be reflected in his works.

Q: we understand that in the past six years in China, you have been designing for Brand Company, and recently you have created a brand yourself.

A: in my six years in China, I have been learning and creating. During this period, I have been working with Korea Companies, such as helping Basic House design clothing, understanding China through it, and getting to know what kind of clothes Chinese women really like.

In this process, we also learned about all aspects of China's market. For example, accessories, the same fabric can be applied to clothes at a lower price and help Brand Company save a lot of costs. This is also why many Chinese companies are willing to ask me to help them design clothes. Using the foundation rooted in China and the experience of Korea, the clothes I have designed are more practical for Brand Company.

I have been preparing for six years, and now I would like to make my own brand independently and create it according to my own will. Of course, the work of designing products for Chinese brands will continue to do so.

Q: tell me about your new brand in the future.

A: designers communicate their own world through her design. My favorite style of dress is neutral with sexy and romantic. My preferences are embodied in my works.

When you find the mainstream style and do it deep and well, you will sell well.

Modern women enter the society, like men, who have rights and opinions. The image of Gentlewoman becomes

Now I design more than 300 new works every quarter, and keep learning to keep my creativity fresh. Every year in February and July, I will go to France and Italy to participate in fashion week and exhibition. I will constantly recharge myself and continue to fill my creative desire.

"Six years in China is a process of learning and writing. It is my goal in the next few years to make use of the foundation of China and make more practical designs for Chinese brands."

Hong Enzhu's confidence and vigour on her face made foreigners unable to see her age.

The brand positioning of Hong Enzhu's personal brand "ANGEL IN US":

Advocate individuality and

Young people just entered the community, like the new mix and match.

Women with modern personality and leisure style