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What Are The Most Mistakes That Clothing Salesmen Can'T Make?

2010/5/27 13:58:00 22

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There is a way of doing three hundred and sixty-five lines and doing business. It is not so easy to be a qualified clothing guide.

How can we increase the sales of clothing stores and how can we sell more clothes?

The role of clothing guide buyers should not be underestimated.

However, in a few years of shopping and shopping experience, it is easy for some shopping guide to make mistakes.

Today, a large number of clothing circles are unified.

The owner of the store should pay attention to it. If you or your employees have the following behaviors, please correct them.

1. can't take the initiative to attract customers.

Shopping guide is also very hard work, at the same time, the time of shopping guide is unavoidable because of the influence of customer flow.

When there are no customers in the shop and there is no work on hand, many shopping guides are basically idle. Even though some shopping guides are standing at the door of the shop, they are standing at the station. They do not know to take the initiative to solicit past customers but stand there waiting for them.

What is more serious is that when there are no customers, many clothing salesmen do not know how to arrange their work, spend a lot of time in sending text messages, reading magazines or chatting. Many times, customers do not know when they pass through the shop or have entered the store, they still devote themselves to do their own things.

It is the irresponsible psychology and performance of shopping guide that gives customers the feeling of being aloof and despised, and at the same time losing the opportunity to communicate with customers.

2, shopping guide is not in time.

For the customers who enter the shop, many shopping guides do not receive them at all. Instead, they visit the one or two eyes and wait for customers to pick their own customers.

The result is a customer who likes the style, and the customer will buy it. If there is no favorite style, the customer will just slip away.

This phenomenon is especially prevalent in some large stores and brand stores. Many shopping guides assume that customers do not like others' introduction, leaving customers with sufficient and relaxed personal space, otherwise they can easily drive customers away.

Sales need interaction. In the lack of interactive sales, customers lack the atmosphere and desire to buy. This kind of sales success rate is low for customers to sing monologues, so we must warn customers to move with customers.

3, do not actively promote clothing

One of the disadvantages of most clothing shopping guides is that customers answer what they ask. Customers like to introduce what they like, and customers do not like to give up promotion.

Many shopping guides think that the process of choosing clothes by customers is relatively simple. If they do not like the clothes, you will not recommend them. The clothes they want do not need to be introduced by the guide, they will pay the bill.

When customers choose clothes, they often take a look at them. There is no accurate standard for styles.

Especially for female customers, the choice of clothing is more random.

Guide buyers must properly guide the needs of customers, sincerely put forward their own views and opinions, when customers accept their own views, and then launch their own clothing customers, it is very easy to accept.

4, lack of communication.

Many shopping guides immediately say "Hello, welcome to XX store, please take a look" or "like which one you want to try" after customers enter the shop. Most of these shopping guides are all formal or mechanical, without feelings.

Moreover, many guide buyers do not look at customers when they say this.

And in such a prologue, many stores are the same, customers have no desire to buy.

We need to know that when the shopping guide can be integrated with the customers, it is very close to success. If the shopping guide is stingy with his own language or stall customers, it will make the customers think they are dispensable or even offensive.

Sales guides with high sales volume are basically those who are cheerful and good at communicating.

Shopping guide plays an irreplaceable role in the process of clothing sales. It represents the external image of businessmen and accelerates the sales process.

I hope this article can provide a reminder for the clothing guide.