On The Layout And Display Of Underwear Shops -- Peacock Opening

The beauty of peacocks lies in the opening of screens; the beauty of underwear lies in the display.

Effective and reasonable shop layout and underwear display can properly show the characteristics, texture and concept of underwear, so that the whole terminal is full of vitality and adds luster to your brand.

Next, I would like to talk about the layout and display of underwear shops. I hope this article can inject vitality into your brand and emerge from the vast ocean of underwear.

The role of underwear store layout and display

1 enhance brand power, improve product value added, reasonable and effective layout and display, can give product specific brand culture and image connotation, and deepen consumer's impression and trust of brand, so as to increase the added value of products, so that enterprises can get higher profits and enhance the competitiveness of enterprises.

2 create a good end image and enhance customers' desire to buy.

A good layout and a good combination of lighting, apparatus and promotional materials can make the product's fiber, texture, and features more exquisite, enhance customer's desire to buy, and thus increase sales.

3, maintaining business reputation and establishing a good layout and presentation of corporate image will help maintain business reputation and enable consumers to experience product information in an all-round way, increase their impression of products and form potential profits.

At the same time, the image of the terminal store also represents the image of the whole enterprise from the side. When the peacock opens up, consumers will remember it in their hearts, so as to lay a good foundation for sustainable development.

Two the layout and design of underwear shop

This shows that the importance of underwear layout and display is self-evident, so how to implement reasonable and effective layout and display?

Let's take a look at the layout first.

1 according to the main and auxiliary channels, the key to store marketing is to set up a comprehensive and effective display of the hunting line and prolong the stay time in the store.

Therefore, in the design of stores, we should first consider how to maximize the display of goods, and make the goods form a double encirclement of customers' psychology and sight, thus enabling them to complete the purchase process.

Generally speaking, the main route for customers to browse is the main passageway in the store.

Large shops are often circular or well shaped; small shops are L or reverse Y.

Among them, hot sales and fashionable money should be placed on the shelves of main passages so that customers can easily see and touch them.

As for the auxiliary passageway, it is usually guided by the main channel, which is used to arrange auxiliary and general commodities. The specific plan is generally decided by the demand and spatial characteristics of the shop itself.

The collection channel should be placed in the tail of the main channel. At the same time, we should focus on the publicity of VI, such as LOGO, spokesperson and other brand logo.

2 combining the brand image and product characteristics, designing the appropriate lighting atmosphere and lighting is important for product display.

For the display of underwear store, the role of light is not only to simply illuminate objects, to meet people's visual function needs, but also to create space, render atmosphere and pursue perfect visual image.

Natural light will change with time, so we should conduct preliminary lighting survey when designing the store layout, so that the light can be scanned with different periods of time near the store door and the front of the store with the sun's running, so as to attract customers.

Compared with natural light, artificial illumination can achieve the same effect.

Among them, artificial lighting should be designed in the following three ways:

A basic lighting: the basic lighting is mainly to extend the light in the whole shop and keep the color tone in the shop uniform so as to ensure the basic lighting in the shop.

Among them, there are two main application modes: embedded (such as floor lamp, roof barrel lamp) and direct suction ceiling lighting.

B focus lighting: for popular and main products, the application of key lighting is very important.

The key lighting can not only make the product form a three-dimensional feeling, but also the strong contrast of light and shade will help to highlight the characteristics of the product.

Of course, key lighting can also be applied to windows, LOGO, brand endorser, and store models to enhance the brand's unique effects.

As far as equipment is concerned, commonly used equipment is spotlight and wall lamp, and the relevant equipment can be selected according to the specific characteristics of the product.

C auxiliary lighting: the main role of auxiliary lighting is to highlight the color level of the shop, render colorful atmosphere and visual effect, and enhance the attraction and appeal of the product.

Among them, more lighting facilities can be used, and this is no longer cumbersome.

Overall, store lighting should make the underwear store full of personalization and artistic atmosphere, eliminate the visual angle of death through the cross illumination of all kinds of rays, ensure the best effect of display, and thus highlight the brand characteristics and the charm of the product.

3, borrow the tone function to render the atmosphere inside the shop.

The competition of underwear store is the competition of its brand foundation. In order to highlight the brand culture and idea, network and multimedia have gradually grown into a sharp weapon to display the characteristics of the store.

Among them, the main functions of tone equipment are as follows:

A creates a shopping atmosphere; B caters to customer psychology; C promotes brand culture; D relaxed customer sentiment.

For the application level, it should be broadcast according to the hue and product characteristics of the shop, such as the fashionable shops with fashionable youthful underwear, the classical music can be played in the underwear shops of the ancient style, and the relaxing music can be played in the formal and professional wear shops.

At the same time, the company can also play video clips and product advertisements through video devices, so that customers can have a deep understanding of the brand.

4 dig deep into customer psychology and create "leisure space".

Urban people are tired of business and political circles, and their physical and mental exhaustion is self-evident.

Under the condition that the store area is large, the underwear brand can set up the rest area skillfully to create a shopping paradise for customers.

Among them, a sophisticated bar, several bottles of high-end wine, 35 connected notebooks and magazines full of leisure and fashion can completely ease the tension of customers.

At the same time, ingenious setting of the rest area can also separate the different styles of underwear, and at the same time, customers can appreciate the advertisements and publicity brochures of the terminals, so as to achieve the goal of killing two birds with one stone.

5 beautifully designed display windows, showing the charm of fashion

The window is the information window of the brand. Every season's fashionable money can be displayed through the window to show the purpose of attracting the past customers.

Among them, the design of window should be done:

A chooses representative styles to display, and the underwear chosen should represent the overall style of the brand.

B seize the visual focus of customers to form a three-dimensional communication mode.

C display window underwear should not be too numerous and too simple.

D pay attention to leaving blank to highlight the main character of underwear.

E tagging the price, so that customers can quickly understand the brand's grades and positioning.

F skillfully uses artificial light to render product characteristics.

G uses multimedia to enable customers to be stimulated by vision and hearing.

H keep window hygiene clean and spotless.

Three skills and design of underwear display

Having finished the overall layout of the shop, we will talk about the display of underwear.

Among them, a standard underwear display should first pay attention to the following points:

Distinguish the protagonist's supporting role, focus on the customers' view, classify the merchandise accurately, and keep the customer tired.

Clear themes and enhance the overall image in a distinctive style.

We should establish feedback models to perfect deficiencies.

Careful maintenance and strong guarantee.

The core of store display is based on products, and then according to their individual characteristics, a reasonable series of combinations are arranged to achieve the purpose of attracting customers' eyeballs.

For the current underwear display mode,

It can be divided into the following three categories:

1 volume sense display: this display mode is more suitable for sports shoes and clothing and mid low end underwear products.

Its characteristic is that it can make customers feel that there is plenty of goods in the shop, and the choice is large, but this is not the best way for high-end products.

2 classic display: this mode is more common in advanced women's wear shops. Its style is simple and generous, emphasizing the texture and characteristics of products. It has an obvious promotion effect on fashionable money and main hits.

3 integrated display: a combination of volume sense display and classic display.

Of course, no matter which way it is, we should consider the carrying capacity of goods in the store. It should not be overstaffed, nor should it be loose. Proper benefits are the essence of underwear display.

In terms of details, the exhibition should be considered from the following aspects:

1 display according to product hue: color is one of the most important factors that constitute visual beauty.

All objects in the objective world show different colors, and people always relate to colors.

Among them, each color corresponds to the corresponding psychological feelings, such as cool blue and purple, can give people a calm and elegant feeling; warm colors red, orange, yellow can give people a warm and comfortable feeling.

When we are specific, we can put the bright coloured goods in front. The dark tone merchandise is placed in the rear, so that the whole color system produces a dark and dark level, forming a three-dimensional impact force to affect the customer's decision.

2, display the grade and price of goods: this method is more suitable for the shops with high and low quality products.

Through price display, customers can easily choose products that meet their own income and taste, so that customers can complete the purchase process.

3 according to the product style display: the classification of products with the same style and style can enable customers to select products that suit their own personality quickly, which is more suitable for the display of advanced women's clothing.

4 according to the size of the merchandise display, for formal dress and men's clothing, size classification in the similar design style can make men who pursue simple life choose the underwear that suits them easily.

5 according to the body mold display: the human body model is the widely used underwear display appliance at present.

Usually, when the mold is placed, the same posture should be put on the same model and the same series of underwear, and the color should be coordinated.

At the same time, underwear materials should also follow the principle of approximation. If all kinds of fabrics are mixed together, they will lose the effect of emphases, thus causing confusion.

Finally, I would like to talk about the specification of underwear.

1 front hanging display specification: front hanging display is more suitable for display of popular money and main payment.

A products should be listed in the same display area.

At the same time, underwear for men and women should be listed separately.

When B underwear is presented, it should follow the principle of small to big.

The C front mounted color system should follow the principle of from outside to inside, from shallow to deep.

D front mount should be equipped with price tag.

2 horizontal hanging display specification: horizontal hanging is easier for customers to choose for comparison, and shop clerks can also explain in turn according to product order.

The following five principles should be followed when carrying out the horizontal arrangement.

A the same hangers should be used in the same area.

B in the same display area, the same type can not be installed at the same time.

C each underwear should be kept at a distance of 2~5 cm.

D for the formal dress, its ties, belts and zippers should be kept intact.

E ensures that every underwear is clean and orderly without wrinkle marks.

3 superstructure display specification: stacked columns are conducive to saving space and expanding capacity, while giving customers a sense of simplicity and hierarchy.

Among them, stack display should be done:

A overlapped display areas must not have similar underwear.

B underwear should not be too thick for every lap. Generally it should be maintained at 50~150 cm.

C each pair of underwear should be kept 5~15 cm apart.

D before the stacking display, the salesperson should first remove the outer package of underwear.

The E display laminate should be designed to maintain the proper color of underwear.

F stacking display has some obstacles to customers' sight, so there should be product atlas and body model in the nearest location.

The color sequence of G stack should be based on the direction of the customer, and from the outfield to the inside.

H for the over season products, the display area should be set up separately, and POP shop posters should be annotated.

I should sort out the customers' selected products in time to ensure the tidy and orderly underwear.