Luxury Brands Play The Elegant Movement.

In February 2010, the famous composer Verdi's classical opera "Attila" was first presented at the Metropolitan Opera House in New York. In addition to a large number of classical opera lovers, there are a large number of fashion elites, which not only have the elegant charm of classical opera, but also the fashion pioneer Miuccia, Prada (Prada's global chief designer). The design of the full stage costumes comes from the hands of fashion designer. Such cross-border cooperation is like a match made in heaven, and is in the core of luxury brand. As a result, we design costumes for traditional dramas, create fashions for fashion musicals, and tailor clothes for ballets. More and more luxury brands have focused their attention on the art of elegance.

From fashion T stage to art stage

If you look at the skinny models walking on the catwalk, if the fashion fans change their way of appreciation, it's a great exultation. At the beginning of 2010, the wonderful melody of the annual Vienna New Year Concert arrived on schedule, which made the audience shout more enjoyable. Besides the moving music, Valentino (Valentino brand founder) joined the concert to add a distinctive fashion color to the concert. It turned out that the 16 exquisite ballet Das appeared on the stage of the musicals came from the master of this fashion master, with flower shapes, lace, gradation and lightness fabrics. All hand ornamentation and style cutting are exactly the same as Valentino's brand. Valentino regarded the concert as another self transcendence of his artistic creation. "It is a challenge for fashion designers to combine the meticulous craft of advanced customization with the music scene and the stage appeal of ballet dancers."

The crossover between Ms. Prada and the opera "Attila" has also set off great waves in the fashion industry. The background of the opera is the war between the Rome Empire and Attila in the middle of the fifteenth Century. Miuccia Prada searched for inspiration from the past series, designed a very industrial dress for the Attila: Miu Miu) 2009 spring summer series feathered dress skirt, 2009 autumn winter series rust rust black leather long leather coat, Prada 2009 spring summer series gold wire mixed silk fabric long skirt... Like Miuccia, Valentino Miuccia felt difficult at the beginning: "my challenge is to find the balance between classicism and modern fashion, and design some stage costumes that are both modern and eternal with the right fabrics and decorations, and at the same time meet the identities, preferences and personalities of opera characters, and even I want to express a concept that transcends time and space."

Among many of the top fashion designers, the French Kristen lac ruvudan is the only senior designer who consistently designs stage costumes. In remembering the stage costumes designed for the first time, Kristen Clark said: "the characters in the play are all animals, and the clothes I design must be integrated into the characteristics of individual animals, but they can not completely reproduce the appearance of animals. This is not easy, but I am happy with it." Last year, Kristen llavua's rare stage costumes were exhibited at the National Museum in France. More than 25 costumes of opera, opera and dance, and the personal drawing of the design masters, let us enjoy the luxury and pride of stage art.

Fashion appeal of elegant art

The fashion industry is linked to the stage of art. It is indeed a case in the history of fashion development. As early as the 20s of last century, Ms. Chanel collided with the avant garde musician Stravinsky. By the 60s of last century, Claude, the designer of Van Cleef & Arpels jewelry, met with the inspiration of ballet master Balanchine, making the relationship between the brand and ballet more intimate.

Today, after all kinds of art categories emerge in endlessly, luxury brands still maintain a close relationship with elegant art. Anne, a British designer, attributed the relationship to a high degree of consistency between the two sides. "The status of the snow white, aristocratic respect, deep historical origins, coupled with the advanced sense of the times, (the last version of A1) coincides with the genes that make the cross border tour of the two gates always seem so familiar."

Hou Honglan, a ballet dancer who has played the role of the French fashion ladies' brand Lanvin, has recently become one of the spokesmen of the first tier brand, artistry. Hou Honglan said, "the quality of luxury goods is very similar to ballet, both of which are infinite pursuit of details. The amazing effect of big fashion is entirely dependent on the design skills of the details; ballet is the same. Even a few seconds of action, it takes years of hard work to complete.

But there are more reasons for those behind the scenes. Anne analyzed: "in recent years, under the guidance of the diversified trend of luxury brands, fashion phenomena such as" fast fashion "and" sub line brand "have brought exciting trends and new trends to the luxury sector, but also affected the connotations of luxury brands repeatedly emphasized. Therefore, some high-end brands who always adhere to the boutique route begin to think about how to maintain their status and attract the attention of high-end people. As a result, these brands are married to classical art such as classical drama, ballet, musicals, and so on. This kind of brand strategy, which is borrowed from the prestige of the elegant art to pioneer the fresh market and deepen the original market, has been tested by most luxury goods. And these stage costumes that blend in the scenes of elegant art plays will keep more people fresh.

More forms of integration

Luxury brands are not limited to the stage costumes of brand designers. To support the elegant art performance, or simply put the issue of the brand as an elegant art festival, these different ways of integration are indeed inextravagant.

At the end of last year, MontBlanc, the top luxury brand, became the top sponsor of Broadway's 24 hour performance third degrees. Hollywood and Broadway's top stars enthusiastically participated in the end of the year's performance, including Claude Braque's pride and prejudice, and Anthony McKay's classic "Bacchus priestess". MontBlanc brand public relations said: "in addition to behind the scenes sponsorship, our brand products will also appear at the right time. For example, in the last Broadway premiere, the MontBlanc Malin Dietrich series came on the stage, and this time we launched the MontBlanc Ingrid Berman special series of valuable writing tools, which also pushed the atmosphere to the climax of that evening.

In March 28th of this year, fashion designer Mark Ed Faye's FCU creative urban dresses made her 2010 autumn and winter trend conference an opera Wonderland. Because this season's FCU design is inspired by European Renaissance art and emotion, the conference featured three classic opera dramas, including camellia, Queen of spades and Salome. In gorgeous, grand and romantic aria, the actors dressed in Camellia, Vitoria Style Bubble sleeves, lotus leaves and cake skirts will vividly interpret the luxurious elements of European nobility in sixteenth Century.