Cultivate A More Comprehensive And Fashionable Collection Concept &Nbsp; Enter The Expo Luxury.

"Love the heart of beauty, everyone has it, and women's nature is more yearning for beauty."

Chu Hongyan is such a woman.

Now Chu Hongyan, who has passed away, is a brilliant and successful white-collar worker in his friend's eyes. He is also a fashionable and elegant woman.

Chu Hongyan said to the author, as a new age woman, she likes two famous quotes, one is Sanmao's words: "I only hope to grow up quickly, and grow to the age of wearing stockings like my mother and sister."

The second sentence is Eileen Chang's words: "I am not a beauty. If I am not dressed like this, how can I attract attention from others?"

Imperceptibly, Chu Hongyan has been in the beauty industry for more than ten years. From the primary school disciple of Shanghai beauty beauty flagship store to the deputy general manager and general manager of a large beauty shop in Changchun, Chu Hongyan has been walking in the forefront of "beauty".

In the eyes of outsiders, such a woman would put her savings in the enjoyment of high consumption, but Chu Hongyan is still a master of luxury collection.

In April 11th this year, on the weekend, Chu Hung Yen and his husband went shopping in Paris, France.

The two people have been shopping abroad for many times before. Chu Hongyan, who has a good taste, does not always return with full value.

But this time, a piece of "useless stuff" made her heartbeat.

In Paris Prada store, limited edition handbags designed for World Expo, Shanghai, China, were launched. "The world's top ten luxury brands have designed products for this purpose, and they are promoting sales in fashion capital, so we can see the impact of Shanghai World Expo."

Although Chu Hongyan did not have any investment in luxury goods, some foreign friends had seen her, Louis Weedon's wallet, Boucheron's jewellery, OMEGA's name list, Chanel's perfume...

These high-end luxury goods in the eyes of foreigners are not only synonymous with high quality and fashion, but also favorites of some collectors.

Some overseas collectors tell Chu Hongyan that any form of investment is part of the socio-economic pattern. In China, some people invest in antiques and invest in precious metals, while others invest in luxury goods abroad. These seemingly different investment directions actually have a lot in common.

"There are some consumer misconceptions around my domestic friends that buy luxury goods is a waste of wealth. I do not know that western economics thinks that top luxury brands are among the best investment types."

Chu Hongyan is surrounded by many successful businessmen and entrepreneurs in the business world. These high-income groups have bought a lot of luxuries, but they are rare in investing in luxury goods. Occasionally, a few years are mainly concentrated between 25 and 45 years old, showing a young trend.

A close friend of Chu Hongyan's boudoir bought a porcelain doll in Germany in 2007. According to the salesperson, the porcelain of the brand was pformed from the floor plan to the three-dimensional porcelain, most of which had to go through hundreds of processes, and all of them were hand-made, and the annual output was very few.

Each porcelain doll is painted by hand, and it usually takes a whole day to finish the coloring.

After several times, the porcelain doll mold will be destroyed, and there will be no longer the same type of porcelain doll.

It takes more than two years for a complete porcelain doll to come into full play, which is fully consistent with the value added factors of high-end luxury goods, such as handwork, production control and year limit.

The porcelain doll is under the banner of the world's top brand "Bumblebee", with less than 1000 global circulation.

In 2009, the German company selling the porcelain dolls called on the brand to set up a number of porcelain museums in Europe. The most expensive single piece porcelain has reached tens of thousands of euros, and Shanghai, China has also established the sales branch of the brand.

It also announced that the European paction price of the luxury goods rose by 15%. In March, the price rose by 6%.

After putting it in the house for 3 years, it added nearly RMB 8000 yuan, which made Chu's thought active.

The limited edition handbag designed by the ten luxury brands of world clothing in World Expo, Shanghai, can not help but let Chu Hongyan see.

From the point of view of collectors, the brand effect of Prada is beyond doubt. From the perspective of women, Prada's Expo limited series integrates the iconic urban image of Shanghai and the natural symbols of Pudong, including butterflies, flowers and green leaves, and interprets the concept of the future city.

Chu Hongyan selected a handbag which outlines Shanghai Pudong's picture as a picture with layers of leaves. The color design on the pattern belongs to the gradual change type, symbolizing the sunrise, rain, sunshine and sunset in the city.

"There are more than 20 of my handbags, and I'm not in a hurry to update them.

But this handbag is very stylish. It's also a classic. No buyer likes to buy the product and it starts to depreciate in second days. For various conditions, I finally took out my wallet and bought 8 classic products made by Prada specially designed for World Expo, Shanghai.

The businessman's instinct tells me that although I don't know the potential of the handbag's future appreciation, it should not depreciate at least.

Xue Haibo, a researcher at the Provincial Academy of Social Sciences, believes that in recent years, with the remarkable increase in the purchasing power of Chinese residents, the famous luxury brands in the world have seen tremendous business opportunities in the Chinese market and constantly opened up the Chinese market. The distance between luxury goods and Chinese residents has become more and more remote.

They see that while enjoying the enjoyment, they can also get some profits. Many people begin to think about the collection and investment function of luxury goods. This is a new category of collection industry.

Of course, collectors should also be sensible about the collection of luxury goods. They should not only pay attention to the scarcity of collections, but also pay attention to the impact of import tariffs and international exchange rates on collections. It can be said that the collection of internationally famous luxury brands requires a more comprehensive and fashionable collection concept.