Study On Location Strategy Of Dry Cleaners

1. The key to the location of dry cleaners.

Whether the site selection is reasonable is directly related to the profit level or even the success or failure of the operator.

A good location can make business flourish, and improper location can also cause business to go down or even go bankrupt.

In a high premium area, the operators themselves are not very realistic in buying a house, and the local businesses are relatively common in hiring other people. Therefore, it is very important for the franchisee to consider the rent in the site selection.

The level of rent depends on the location of the retail market.

Different traffic conditions, surrounding environment, building structure, rent will be very different, we should try to save this investment.

Of course, the cheaper the rent, the better. If the rent is cheap and the business is cold, what will the profit of the operator come from?

On the contrary, some places are expensive, but business is booming, and operators will also have large profits.

"The weather is not as good as the land", which fully emphasizes the importance of geographical location.

Choosing the right location is the first step to open dry cleaners, which is a good location for dry cleaners, which will lay a solid foundation for your business.

Two, dry cleaning shop location analysis

1, business circle survey

The so-called business circle refers to the location of the shop as the center, extending outward to a certain distance, with the distance as the radius, forming a circular consumption circle.

The size of the business circle is different from that of its format. In dry cleaning industry, the general circle is mainly 200M, and the square 500M is the sub business circle.

The business circle generally consists of business district, residential area, cultural and educational area, office area and mixed area.

The population, occupation, age, consumption habits, floating population, infrastructure, competitors, future trends, rents and related costs of the business district are discussed.

2. Potential customers and rules

All people are consumers, naturally customers of stores.

The franchisee must know the total population, population density, population growth and age structure of the population when choosing a store.

According to foreign data, almost 50% of modern dry cleaning customers come from within 200 meters from the store. Therefore, when considering the possible locations of dry cleaning chain stores, it is generally required that 5000 people should settle in the 500 meter radius of the planned site.

The place where people come and go, of course, is a good place to set up shop, but it's not just a place where many people are suitable for opening a shop.

First of all, we need to know the age and sex of pedestrians, because some passersby are children, they may be customers of fast food restaurants, but they will not be customers of dry cleaners. Secondly, we should know the rush hour and the sparse time of pedestrians.

Although some areas have large scale traffic volume, they are mostly non-commercial factors, such as stations, wharfs, schools and public places. The main purpose of the passenger flow is not for laundry, but for other purposes.

3. Analyze traffic geographic conditions.

The convenience of pportation is also an important reason for choosing an address. Convenient traffic routes, such as stations close to stations, wharfs and buses, are more valuable because of the large number of pedestrians and large traffic volume.

At the corner of the intersection, the visibility is high as well as the good location of the shops. However, in some areas, the central part of the road is separated by a very long central belt or railing, which limits the value of the shops.

Due to the traffic condition, the direction of the public facilities, the habitation area and the lighting conditions, the traffic volume on one side of the street is often uneven, or the traffic on the same side may be different because of the different locations. Therefore, when choosing the store site, we should analyze the characteristics of the street passenger flow and choose the side or lots of the streets with more passengers.

Three, business positioning

1, market refinement: market survey, segmentation of consumer groups, seeking market blank; in residential areas compact, should be in a strong competitive chain store 200 meters away; and in the relatively scattered residential areas, should be in a strong competitive even 500 meters away.

2, chain store positioning: we should avoid blindly following the trend and make decisions according to the objective needs of the market.

3, the market function zoning: customer industry structure analysis, take full account of consumer habits, that is, how they pay attention to clothes and how they live.

4, preliminary price positioning: economic trend analysis, comparative analysis of the price of the surrounding industry, floating around the unified price basis of the bosom friend (not more than 50%).

5, marketing strategy positioning: choose marketing methods, advertising strategy analysis.

6, epitaxy product positioning: chain store image and property management.

7, chain store size positioning: analysis of demand ability, in line with the strength of enterprises, the goal is reasonable, do not blindly expand.

Analysis of intimate friends index: (including GDP, per capita GDP, per capita retail, average household savings, wages of workers, non-agricultural proportion and other indicators) by the franchisee chain stores located in the city area, according to the marketing survey of bosom friend, conducted by the friends of headquarters.

The first tier index is above 160, the two level index is 130? D160 (excluding 160), the three level index is 100? D130 (excluding 130), the four level index is 70? D100 (excluding 100), five grade index is five (D70), the index of the index level is D50, the index is not (including), the index is (not including), the index is (not including), the index is (not including), the index is (not including), and the level index is - - (the large shop investment index should be above the level).

Medium store investment index should be above eight.

The small shop investment index should be above nine.

Four. Regular address options

1, frequent commercial blocks

Because of the row of shops in this area, commercial outlets have been formed, and customers are always in a continuous stream. Holidays are even more like stream of people.

The characteristic of this area is: customers come here to spend more, if they open a dry cleaner in this section, it is very convenient for customers to wash and ironing clothes here.

By the way, you can buy what you need, and you can save a lot of time if you have a lot of it. Why not?

However, these lots are often small and small, and even if there are conditions to open a shop in such a location, they must be carefully estimated, because the rent price may be particularly high here. In addition to the larger expenditure, the profit must be carefully calculated. If there is not much profit left, then there is no need to take a bigger risk.

If you get rid of all the expenses and have a bigger profit, don't be scared away by expensive high rent.

Generally speaking, high investment and high return are directly proportional to each other.

Therefore, it is worthwhile to spend a lot of money in finding a good address.

Of course, high rents will increase business pressure and have greater risks.

Entrepreneurs should think carefully about whether the funds are sufficient, experience and whether they can operate well.

2, residential areas with high population density

In this area, because of the absolute superiority of population, a dry cleaner's shop is opened here. As long as the quality of laundry and laundry is guaranteed, the operation is relatively stable.

In view of the intensive development of urban housing, many large scale residential areas have sprung up in many places, and residential community development has been developing.

Various types of stores, such as cafeteria and hairdressers, have entered the residential district, and have achieved good performance.

It is easier to choose to operate here.

3, block location skills

The above is to clarify the choice of business address skills from a broad perspective.

Even in the same street, there are good and bad points.

From a specific point of view, the following locations are generally the ideal business addresses:

(1) corner position: the corner is located at the intersection of two streets, which can produce "corner effect", which is often the ideal dry cleaning shop address.

Its advantages are: it can increase the area of window display, and the flow of people from two streets is gathered here. There are more pedestrians patronizing.

A dry cleaning shop here will attract more customers to spend.

(2) Trident crossing: this kind of dry cleaners located in the location is very conspicuous from all angles. However, the dry cleaners in this location should exert their advantages as far as possible. The decorations, shop signboards, advertising signs and display windows at the front entrance of the dry cleaners should be carefully designed to attract the guests in the past.

(3) convenient location: dry cleaning is for thousands of households. In order to facilitate customers from all sides, it is very important to choose the location with convenient pportation. In addition, we should also pay attention to whether there are parking spaces nearby. Especially the large and medium-sized dry cleaners are equipped with a wide range of operations. Once fame is gained, guests from all sides come to fame. Therefore, it is very important to choose a convenient location, which is an important factor to ensure smooth operation.

Of course, the quality of business addresses is relative, because the changes are changing rapidly in cities and small towns.

Some minor changes may have a big impact on the dry cleaners.

For example, a dry cleaners with better operation conditions can cause customers to walk inconveniently due to the construction of Viaducts in front of their doors.

Therefore, entrepreneurs must always pay attention to the changes around them and be predictable.

If we anticipate the changes around us, we can avoid the risk.

Along with the pformation of urban construction or the change of traffic facilities, the situation of a large passenger flow in a street can be found everywhere. For example, in the middle of a street adjacent to the road, the increase of guardrails will make the business on both sides of the street much worse.

Therefore, when choosing dry cleaners, they should have foresight and foresight, and do more related investigations.