Interpretation Of Luxury Shopping Guidelines Limited Money To Spend A Different Luxury.
According to the American Standard of seven thousand yuan to make a year's dress, my proposal is 2000 yuan to buy basic goods 5000 yuan to buy luxury goods. Now let me continue to break down this topic.
In addition to traditional shops, where can the 7000 yuan be spent?
Some media reported a Japanese luxury membership discount website that just entered China, and believed that the domestic luxury online shopping market is also gradually shaping.
In fact, this business model has been abroad for several years. In short, it is necessary to introduce registration through friends, and every time the goods are on-line, it only lasts for a few days, and the discount is quite attractive.
Almost three years ago, a friend of mine discussed and planned to start a business with me.
Since then, there have been several special sale sites in China, but the brands are not big enough. There are still a lot of differences between the similar websites in Europe and the US, which have already established their reputation, so they can not satisfy the requirements of 5000 yuan for luxuries.
The new shopping website mentioned above is said to have been linked with 150 big cards. Specifically, I still need to wait for the daily mail to see if there are any surprises.
In addition, another way to buy luxury goods by 5000 yuan is overseas purchasing.
This is indeed a lot cheaper consumers.
For example, a friend of mine and her sister in the United States co operated in purchasing Coach.
Because the competition in purchasing market is extremely fierce, their pricing strategy is cheaper than the lowest price on Taobao.
So basically, it's not hard to buy cheap luxuries as long as you find a safe purchasing agent.
{page_break} In addition to purchasing luxury goods, girls also like to buy all kinds of clothes that can not be bought in China, such as the British Topshop that has not yet entered China, and countless cosmetics purchasing agents. I think this is the largest market for purchasing. Of course, it is awkward to buy a purchase on behalf of the general manager, because this is not up to date in business, and it may someday be classified as a smuggler. |
Whether online shopping or purchasing, they are bypassing the direct sale of traditional physical stores. The logic behind them is that consumers accept the consumption pattern of "seeing is not reality".
Online shopping is not only a good place to solve basic products, but also brings fashion sense.
There is a Taobao store next door to the company. The landlady is a first-rate figure herself, acting as a model. It looks like a personal online shop. There are more than ten customer service girls, nearly fifty employees, and thousands of courier charges per day. Three express companies simply send one employee directly to the site.
In her online store, I found a new mode called booking, which means she launched a new style, assuming that the product has enough people's order, she will make the order.
Is that the clothing company's order for the agent?
Unexpectedly, it can be directly applied to consumers on the Internet, and the result is quite good.
No wonder Alibaba's friends have asked me if I could put this predetermined pattern on Taobao on Alibaba and let big businesses use it together.
The best way to make a reservation is a shop selling women's shoes in Taobao mall. The store that has entered the venture is the fast fashion online version of shoes.
The designer sees a good brand of big shoes, immediately samples the shoes in the board room, and then takes photos on the Internet.
An imitation Valentino Rome stereo flower strap, fish mouth high sandals, the United States sells for 1250 dollars, the store's booking price is 238 yuan.
Another plastic sandal for Vera Wang Lavender Label sells for $95 abroad, and they sell for 38 yuan.
But these are predetermined prices. According to the store's stipulation, the price will rise by 10-20 yuan for each 100 pairs, until the price is fixed at the time of listing, and it is stipulated that each pair of shoes will only be sold for 1000 pairs.
Of course, the biggest difference between buying futures and buying stock is that they may not be able to deliver the goods on time. Many of them have to be postponed for 2 weeks.
In addition, every pair of shoes in this store will show photos of big shoes on foreign shopping websites in order to prove that they are imitated by famous people. Some of them even have Logo on shopping websites.
This seems to be a bit too high - even though the fashion field doesn't offend the law, but using pictures is a tort.
Looking back on that year, PPG directly introduced the introduction of Copy on the website of Gap to its introduction, which became an important question for its company.
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