Children's Clothing Market Has Great Potential And Development Is Slow.

There is a strange phenomenon in the children's wear market. On the one hand, the clothing in the market is rich and colorful, and the styles, colors and fabrics are very dizzying. On the other hand, when facing the dazzling children's clothes, people often hear people complain that their children's clothes are not good enough to buy. In the children's clothing department of a shopping mall in Wangfujing, a woman took her 10 year old daughter for more than 20 minutes. The result was not that the clothes were too expensive, but the quality was too bad.

The main reason for the lack of competitiveness of children's clothing is the overall design level. At present, the number of full-time children's wear designers in China is not large. Many designers mainly focus on the design of adult clothing, and only invest very little energy in children's clothing. In addition, children's clothing starts late in China, and the concept is backward. Children's clothing has not attracted enough attention.

At present, children's clothing design mainly has the following problems:

Problem one: decoration is too cumbersome. In the mall, many brands of women's children's clothing, necklaces, cuffs and clothing trimming many lace, chest with large computer embroidery patterns, behind a variety of spliced color blocks and more English letters. Such excessive pursuit of complicated decoration not only improves the cost, increases the burden on consumers, but also makes children's clothing seem too cumbersome and reduces cultural tastes.

Question two: design tends to be adult. Since it is children's clothing, it should fully reflect the characteristics of children's liveliness and liveliness, but the trend of adult children's clothing in the market is very obvious. For example, the adult body is a high elastic body-building suit for keeping the figure or adjusting the figure. Children are growing up. This too tight clothing will definitely affect the development and health of children. Some children's clothing is simply the size reduction of adult clothing. The style is monotonous and dull, and children's childlike innocence and childlike innocence are lost.

Question three: the quality of fabric is not up to standard. Children's fabric should be soft, breathable, stretching, relaxing and comfortable, especially children's large amount of exercise and sweating. Therefore, it is best to choose pure cotton fabric with sweat absorption and good air permeability, at least the lining should be pure cotton. The quality of the fabric chosen during the design is not good, some of which are washed or become narrow and tight; some dyed color is poor, some of them are dyed with poor color fastness, and they lose their original brilliantly when they are irradiated or washed away; some of the fabrics are easy to pilling at the front of the cuffs and so on, and the black pilling balls are greatly damaging the appearance of the clothes. Moreover, some fabrics contain Faure Marin and fluorescent, formaldehyde and other chemical substances, which pose a threat to the physical and mental health of children. The most obvious symptoms of children after inhaling these chemicals are fatigue, insomnia, headache, cough and so on. The long-term exposure to formaldehyde in the skin will cause rashes, which will have a serious impact on the growth and development of infants and children. But some children

Recently, green environmental protection has gradually become a fashionable term. The rise of the international environmental wave has a self-evident effect on the Chinese clothing market. The traditional concept of "children's clothes as long as beautiful" has changed completely. In fact, as early as several years ago, "Dr. frog" first proposed the fabric that does not contain Faure Marin ingredients, advocated the new style of developing the market from scratch; "treasure house" and "car" insisted on using pollution-free and toxin free dyes and printed fabrics; while the famous "Qiao Luo" in Shanghai, it took a big deal to catch the fashionable term of environmental protection. Its theme was "green and environmental protection", and it was widely loved by children and parents. These children's clothing manufacturers carry out the flexibility and shrink proof treatment before the fabric is put into operation, care for the children from a small point, so that the clothes do not irritate the skin, and the dyestuff components pollute the environment.

Question four: the standard of clothing numbers is different. When I used to buy clothes for other children, I often encountered such a situation. If the size of the brand is different, the size of the same size is very different, and some of them simply do not have the right size. Therefore, it is best to buy clothes with children. Children have their own aesthetic standards and preferences, especially the older children. If he doesn't like the clothes he buys, he will try to avoid wasting them. Therefore, it is best to bring children to buy clothes, ask him for advice, and do some guidance from parents.

Mothers always complain that children grow fast and clothes can not wear quickly, so they always buy their children a little larger clothes. I think that if the economic conditions permit, it is best to buy children fit clothes. Because buying big, it may be too big this season, and wear less next season. Even if the next season wears well, the clothes may be broken and worn. Children who usually wear beautiful clothes will be praised by adults and help their children develop self-confidence. Nowadays, many parents have changed their minds when buying clothes for their children. From the past, they want to buy one (suit) clothes to let their children wear them next year, and even then they will wear them next year. The consumption psychology is changing towards the comfort, goodwill, fashion and fashion of clothes, especially whether they fit well, and whether they reflect the lively and active characteristics of children. And a lot of parents buy clothes for their children when they bring their children to consult and respect their opinions. Even if they do not bring their children, they will ask and understand the children's ideas beforehand, so as to know their children's preferences.

In addition, if you want to have more guarantee for the quality of clothes and after-sales service, you should try to buy famous brand children's clothing in big stores. Because the rate of sale of children's clothing in shopping malls is generally high, the quality of clothing is trustworthy, and the quality of children's clothing in individual stalls is difficult to guarantee. From the brand point of view, the domestic children's clothing such as Beijing's "Park cranti", "water boy", Shanghai's "smile", "good child", Guangzhou's "Mickey wonder" and so on, are not only fashionable, bright colors, but also exquisite workmanship and high quality, and are deeply loved by parents and children. Of course, children's clothes are too expensive for many young parents to share. Indeed, as long as people who have been to the children's shopping malls are not hard to find, the middle and upper class children's clothing with good quality and fine workmanship is priced at around 200 yuan, and the work is generally worth hundreds of yuan or tens of dollars, which is really unbearable for the working class. Some mothers are very embarrassed to reflect: "today's clothes are really hard to buy, children grow fast, a clothes can not wear for a long time, small, expensive to buy the economy can not afford to buy cheap quality, children do not want to wear." Can the price of children's clothing be reduced? If we can improve the design, production and marketing of children's clothing so that consumers can buy cheap and affordable clothes for children, I believe the market for children's wear will be much broader.