The Cost Of Raw Materials Has Risen By &Nbsp; &Nbsp; Shoe Boots Are On The Road Of Rising Prices.

The hottest topic this week is that the NDRC issued four days' request to stabilize prices and investigate vicious speculation. The government's "price fixing" alone is far from enough. The regulation of prices should be controlled from the source rather than by administrative orders.

In the face of rising prices, all businesses are saying the same thing. Cost increase How many, but the merchants are silent. For this reason, we chose Shoes and boots As a sample, this commodity not only covers the field of agricultural and sideline products, but also involves manufacturing, chemical supplies, import and export, and many other fields. What drives shoe boots? Price increase On the road, reporters visited the market, shoe factories, leather processing and farmers.

There is a menu cost in economics. Restaurants, meat, vegetables, oil, chef wages are rising, vegetable prices are going up, but changing menus also requires cost. Changing prices may cause consumers to be uncomfortable, so restaurants may still maintain their original prices. After a long rise or a long time, the menu will be changed. This is the "menu cost".

　　 Tanning enterprise After sticking to a "menu cost", I found that I could not bear it, so I began to change the menu. Shoe companies can not bear to stick to a "menu cost" and start changing "menus". This is because their raw materials are not controlled by themselves.

Rubber and raw materials are imported in large quantities. The price of chemical raw materials should follow the trend of international oil prices. People suddenly discovered that the floods in Thailand affected the price of shoes, because rubber production was reduced, and foreign mad cow disease might also affect the price of shoes because of less cattle. The appreciation of the renminbi is, of course, more difficult. Today, as the global economic integration becomes more and more close, the power of our feet is closely related to the world economy.

A Market

Boots five hundred or six hundred, boots one thousand or two thousand

Big brands (store counters): the biggest price increase is 30%

Small brands (clothing market): purchase price rises 10%

Online brand (female main foot): up 2 yuan to 15 yuan.

Everything is going up! Linda, who likes to go shopping, has noticed that this year's shoes are much more expensive. "A few days ago, bought a pair of small boots, spent more than 500 yuan. Last year, I bought a pair of knee boots with more than 500 yuan. "

In the underground shopping plaza of Ginza, the prohibitive price of shoes confirms Linda's statement. In the "love melody" counter, this year's new boots price is 2090 yuan, the middle price is 1500 yuan, the cheapest 999 yuan. Daphne's small boots also sell five hundred or six hundred. "When you go around the mall, we are already cheap." The salesman said.

The price of snow boots has increased by about 10% this year. In the Dongmen clothing market, a shopkeepers sell with all sincerity: "150 yuan is the lowest, not bargain! This year's purchase is 10% more expensive than in previous years. The more cold it is, the higher the price will definitely go."

In Shandong Qilu shoe city, Mr. Zhang, the owner of a brand shoe store, said that the average price of shoes this year is about 20% higher than that of last year. "Manufacturers said that the main reason is the price of raw materials, natural rubber, crude oil, leather, mesh cloth and so on, prices are higher than last year, especially natural rubber, leather prices fluctuate more obvious."

Miss Liu, who likes shopping online, has found that the stores she frequented regularly also increased their prices. In November 6th, the famous online shoe store "female main foot" hung out of the "Notice of price increase": "all production partners have been adjusting their prices, and they have to decide to raise prices for related commodities. Among them, the average price of 2/3 boots is about 2 yuan per pair, and very few of them are 3-5 yuan because of the special raw materials, and the real rabbit hair products are priced up to 5-15 yuan.

"Female main foot" explained, "listening to the shoe factory said that the raw materials such as shoes, fabrics, fur and so on are on the rise, and some of them are unable to buy raw materials, so maybe they will rise again!"

In November 21st, the "Fangyuan footwear industry" announced a price increase notice, customer service personnel said that each pair of shoes rose 5-15 yuan, or 5%, the price rise is due to rising costs.

　 B processors

Raw materials and labor costs are rising.

AOKANG: the cost increase is between 10% and 15%, of which 15% is leather, 10% is potion and 10% of labor cost.

Golden monkey: the more expensive shoes are, the more they will go up.

Fan Manru, general manager of AOKANG thousand stone manufacturing center, said all prices of raw materials are rising. "Leather has risen by about 15% this year, and potion has increased by 10%, and the price of packaging paper has risen by more than 15%." Fan Manru calculated a cost account: the cost of a pair of shoes increased by 10% to 15%, and no manpower cost was added. Not long ago, a shortage of labor forced AOKANG to raise the unit price of each pair of shoes by 10%.

Fan Manru said, at present, shoemaking industry has to choose between "protecting profits" and "protecting customers". Once a large number of customers are lost, businesses will eventually go bankrupt, so more enterprises choose to sacrifice profits to keep customers.

According to the person in charge of a shoemaking enterprise in Ji'nan, last year, the cost of a pair of rubber soles was around 8 yuan, and now it costs 15 yuan.

Su Jinhe, deputy general manager of golden monkey group, said that the higher the price of high-grade shoes, the higher the price of materials, because the more high-grade shoes, the better the material. "Leather industry and chemical industry are closely linked, following the oil market. Now that international oil has gone up so high, the cost of chemical raw materials has gone up too much. "

With the increase of raw material prices, it is a huge impact of RMB appreciation. An industry insider, who declined to be named, said that over the past two years, the shoe factory has increased all expenses except the price of factory shoes. The appreciation of the renminbi will undoubtedly add to the difficulties. {page_break}

C raw material supplier

The price of rubber has not been mentioned in China.

Rubber: 9-10 month price rise 40%

Chemical raw materials: skyrocketing

On the 23 day, Zhang Hongmin, chairman of Shandong Rubber Industry Association, boarded the motor train to Beijing. Even though the signal was not very good, the reporter still heard Zhang Hongmin's helplessness from the phone. "The price of rubber is not domestic."

"From September to the end of October this year, rubber prices rose by 40%, more than double the same period last year, and now it is 34000 yuan / ton. There are many reasons, one is that the rubber consumption of tire is large, accounting for 70%, and the two is that natural rubber is demanding for climate and temperature. Only Yunnan and Hainan are produced in China, and a large number of them are imported from Southeast Asia. This year's disaster in Southeast Asia, though not necessarily much reduced, is a very serious concept. In addition, Thailand has increased the price by subsidized rubber farmers by collecting 8% special tax on the rubber factory. In addition, the appreciation of the renminbi has also had an impact on the import price of rubber.

Zhang Hongmin said that as one of the main raw materials of shoes, the consumption of rubber accounts for about 5% of the domestic rubber consumption. "Although the shoe industry is a small industry for the rubber industry, rubber is a big industry for the shoe industry, and the price of rubber will undoubtedly be an impact on shoe companies."

Rubber soles and leather uppers have gone up, and even the ingredients have gone up. A shoe manufacturer official said, "before a bundle of shoes 10 yuan, now 15 yuan. The original shoe box is 2 yuan, now it is 2.5 yuan. Plastic heels also increased by 30%.

　 D farmers

Gao Luguang, Secretary General of Shandong Leather Industry Association, has been under tremendous pressure recently. Tanning enterprises are having a hard time.

"Raw cowhide and sheepskin are all raising prices, and the prices of imported raw leather are getting higher and higher. However, many tanneries have not risen in price, and they have not been able to sell them. But the tanneries cannot afford it. Some tanning enterprises have gone up and some are brewing. "

Li Xuewu, deputy director of the Information Department of the association, is currently busy in leather enterprises. 23 at 10 pm, the reporter called his phone. He just ran through eight large leather enterprises in Ji'nan, Binzhou and Zibo.

"Tannery enterprises are having a bad time. The raw leather of these big enterprises is imported. A good piece of imported raw leather is $90, and it has doubled to $more than 40. Chemical materials also went up a lot, with an average increase of 10%-20%.

The price of leather has increased, but farmers have not benefited. "Now the cost of feed is high, and the cost of raising a cow costs 1000 yuan. Although the price of cattle has gone up, the profits of farmers have been offset by the cost, and they have not made much money, and many farms have stopped." Zhou Changliang, head of beef cattle breeding base in JE Zhuang Town, Rencheng District, Jining, said.

"If the leather goes up too much, the shoes will go crazy. If the leather doesn't go up, I'll go crazy." The person in charge of a tanning enterprise.