What Should You Pay Attention To When You Open A Store?

At present, there are many franchised stores on the market, exclusive stores have unified facilities, and they are more convenient to operate, so they become the first choice for many entrepreneurs.

So, what should we pay attention to before opening a shop?

The first day's research is like chess game Bureau.

On the first day, A, a shop owner, took me to a chess game.

He said, you see, everyone here is a chess player. They are cautious about every piece, because they know that "one move is careless and the whole game is lost."

In fact, the same is true for a store. Careful and careful market analysis is essential, and stores are particularly needed.

This is because stores often sell products of a specific category or for a particular consumer. Once the analysis fails, stores will face a drying up of customers.

Therefore, the first step in establishing a store is to do a good job of market analysis, such as identifying and understanding the common situations that are usually encountered by themselves and other peers, and then thoroughly comparing the market situation to find out their own unique situations.

The second day's positioning is distinct.

On the second day, the high man A pulled me to watch the singing and dancing performance.

He said: you see the stage, singing, dancing, and whether it is singing, or dancing, not everyone is the leading role, and some people can only be the supporting role.

Why?

Because their strengths are different and their strength is different.

Shop owners also have to find their roles according to their strength, otherwise they will be driven out of the market without mercy.

The role of a franchised store can be as follows: market leader, market challenger, market followers and market vacancy.

When the market positioning, stores can be successfully entered the next step of analysis and operation.

Of course, in the selection and distribution of products, there must be a distinction between primary and secondary, and it can not be swept away because some products are supporting roles. Safflower also needs green leaves.

The third day market is like a star arched moon.

On the third day, A, a shop owner, took me out to the market and stroll the streets.

We finished the electronic street and went to the fashion ladies' street.

In an electronic street, A asked me the question: how about opening a fashion store here?

The people here are very fashionable, and they also like clothes very much.

But obviously not, because there is no atmosphere of this clothing industry here, but a small specialty restaurant business must be good, because when you see these people want to eat something, they run far away to bring a bowl of noodles back to eat.

When we went to fashion dress street, A added, "the same thing, opening a computer store here, business will not be good," this is "business circle".

Generally speaking, the sales activities of franchised stores usually have relatively stable business circles.

Due to the differences in commodity, pportation, location and scale of operation, different stores have great differences in the size of their business circles and their business circles.

Selecting business circles is the basis for reasonable location of new stores.

Successful application of business circle strategy can lay a solid foundation for franchised stores, enhance the image of exclusive stores, create and promote specific needs of customers, and establish a mutually reliable relationship with customers.

On the fourth day, A, a shop assistant, took me to do more detailed work: exploring the competition.

We assumed that the store to be opened was a clothing store, so we went into fashion women's wear street. We walked and watched.

A said: when analyzing the business district and investigating the competition store, the founder of any franchised store should thoroughly analyze whether the store has the negative impact of being close to each other because of the same commodity content function, and whether it can increase the attraction of the region through mutual cooperation.

For example, clothing is also the same in terms of product functions, but not in terms of added value, so we can take measures after we find out the situation of competitive stores.

Generally speaking, when we explore the competition situation, we should go deep into the basic factors such as the business area, the type of goods, the number of employees and the hospitality skills, and then we will find out their advantages and disadvantages through comparison.

For symbiotic shops, we should see if we can further develop new demand goods.

Fifth every day, people and

On the fifth day, we finally entered a substantive stage of work, that is, the choice of exclusive store address.

Why is this stage of work substantial? Because once the address of the exclusive store is selected, it is necessary to extract the renminbi. Once the renminbi is taken out, it will not be possible for you to change your mind at will.

Therefore, in this stage of work, we need to be cautious and grasp the opportunity. Otherwise, a good store will be robbed by others.

Until today, I realized that the purpose of analyzing business circles is to choose the right store locations.

Proper store location has a significant impact on the sale of goods in the exclusive stores.

There are even people who focus on the importance of store locations with "location, location and location".

The specific location of the exclusive store determines the quality and quantity of the customers and determines the sales volume of the exclusive stores.

The proper location of a store means an advantageous geographical advantage.

In the peer shops, the advantages will be most obvious when the scale is the same, the commodity composition and the service level are the same.

The sixth day is the final plan.

On the sixth day, instead of going out, we stayed at home and discussed things.

A said: the focus of our discussion today is to find outlets for franchised stores.

The characteristics of the franchised store decide that it is different from the general retail store. It has fewer or even "monotonous" and "extreme" types, and its business scope is relatively simple.

Even if there is a strong ability to operate and a lot of money, it will be futile to choose products that are in decline.

If you choose to disagree with your interests, you will fail every day.

On the contrary, if you choose a growing product and your own interests, chances of success will be greater.

At the same time, according to their own specific conditions, we should bring into play the specialty of the exclusive store, combine with the management characteristics, take the management characteristics of the key commodities as the main content of the business scope, and maintain the proper proportion of operation, and form the characteristics of the enterprises.

Therefore, after a day's discussion, the result is: we regard "joy" as the selling point of a franchised store.

The reason for this is that our children's clothing stores must be different from those children's clothing stores with the same pattern of big red rhubarb.

More importantly, whether they are children or their parents, when they feel happy here, they will like it here. They will like these clothes and enjoy them. The next step is to buy them.

Everything is ready for seventh days.

The seventh day was arranged very well, and everything that needed 3 days was digested in one day, because A was going abroad soon, and he had no time to give it to me again.

The three things must be done before the opening of the store, and the design and production must be centered around the selling point of the elab.icxo.com.

First, the facade of a store is as important as a person's face, and the outstanding part of his image must be put in place.

Our facade design calls for deliberate novelty in the context of considering the characteristics of commodities and customers, so as to create a good impression on customers. That is to say, we need to have a sense of beauty in spirit and meet the needs of people in reality.

Secondly, in the shop window, our theme produces many lovely display images, so that everyone who walks through this window can get a sense of joy from it. This is called window shop.

For the exclusive stores, the emergence of mass media has not weakened the role of window advertising, attracting customers, nor has it replaced it.

The publicity campaign plan for the early stage of a franchised store must also be carefully planned before opening.

The shop promotion campaign plan is through the set up of the store business policy, and with the specific business strategy, all activities before the shop opening. Therefore, the contents of the publicity activities include the opening date, publicity theme, publicity slogans, publicity period, publicity focus, shop opening activities, media application and commodity planning coordination, so as to create the image of the new store.

Of course, in addition to A's seven day trick, normal shop decoration, office supplies preparation, printing production, signing of various business documents, and recruitment and training of employees must also be put in place. These are necessary for the successful opening of franchised stores.