The Story From Illiteracy To Billionaires

He is an illiterate, but he knows the truth of "other mountains and stones, can attack the jade", choose a road to start a business, use others' wisdom to make money for himself, and illiteracy can also become a billionaire. Heroes can not ask questions, but life often talks about heroes in terms of success or failure. In the 10 year, puppation became a butterfly. Qiu Wenqin, the little carpenter of the construction site, built up the largest stationery chain in China, Dudu stationery. His miraculous entrepreneurial story can make him a well deserved working hero.

Nowadays, Qiu Wenqin's 33 stationery chain stores and a Stationery branch have been opened in Shenzhen and Beijing, and his body has already been over 100 million. How can this "Chaozhou big man" who has been staring at a part-time job to build a dream of "Mount Qomolangma" by selling such stationery products with strong cultural coloring?

He was illiterate when he was unhappy in childhood.

Qiu Wenqin's childhood was unfortunate. In 1970, Qiu Wenqin was born in a remote farmhouse in Jieshi Town, Lufeng County, Guangdong. At the age of 6, his father died of illness. When he was 8 years old, his mother left the world again, and he became an orphan ever since. No one takes care of him. He lives with his brother, who is 2 years old. At that time, don't go to school. Even three meals a day are full of problems. Fate forced the little brothers to lay down their schoolbags and to farm with bare hoes under their bare feet. Every day in the farmland, the sun rises and sets, and becomes the most brilliant person in the sun. At that time, not only did they cook and wash their own meals every day, they planned to spend every penny of their flowers, but after a hard day's work, there was no one to ask for warmth at home. When the little brothers remembered the happy days when their parents were in love, they often became tearful. When they saw their children carrying their schoolbags on their backs, Qiu Wenqin could not help throwing their envious gaze. He thought in his mind one thousand times, that after he had money, he would also have to carry his schoolbag on his back. But this childhood dream has never been realized, and later became the most sacred memory in his mind.

This lasted until 1985. At the age of 15, Qiu Wenqin and his brother arranged for a local carpenter to work as a carpenter. Learn to pull saws and push planes with teachers every day. In order to learn the real skills as soon as possible, the brothers also tried every means to get the master to be happy, not only to work for the master free of charge, but also to do all the heavy household duties and farm work in the master's family. In this way, the brothers spent 3 years in high intensity labor and study from morning till night. In the past 3 years, Qiu Wenqin has worked hard and worked hard. With his perseverance and perseverance, he finally got a good job of learning carpentry.

At that time, according to their skills, it would not be a problem to mix their meals in the local area. The two brothers could completely escape from the bitter days of starving themselves and giving alms. In 1988, the rising tide of work almost swept across all the mainland cities in China. Many young people were leaving town to realize their dreams. The brothers are also full of longing for the outside world.

Later, the brothers decided to go out to work together. Qiu Wenqin thought: instead of relying on skills to eat only one meal at home, it will be difficult to make a big difference in the future. Besides, if you have a skill, you will not be starved to death wherever you go. At the end of 1988, with the help of their neighbors and relatives and friends, the two brothers managed to borrow 240 yuan, and the two brothers got on the bus bound for Shenzhen.

At that time, Shenzhen was still a barren mountain and wild ridge, not even a decent highway. But everywhere it went, the sound of machines roared and a scene of excitement. Seeing all this, Qiu Wenqin's blood suddenly became hot. He congratulated himself on catching up with a good start.

However, Shenzhen is not as good a job as he imagined. The two brothers wandering in the streets for many days, and after a lot of trouble, it was hard for them to find a decoration fellow. The fellow townsman saw that his two brothers were honest, honest and hard-working, and they were allowed to work on the construction site.

The two brothers finally settled down in Shenzhen. Naturally, they were thankful for their fellow villagers. They only knew how to work hard. Under the boss, they work best and do the best every day. Regardless of the wind and rain, the construction site is far away from each other. First months, the two brothers each received 330 yuan wages, excluding 90 yuan of living expenses, and 240 yuan. The two brothers were so big that they made the first time to earn so much money. At night, they lived on the four walls of the wind. Qiu Wenqin took out the money he had hidden in his arms and touched it. He felt sad and pleased, feeling and excited. He was tossed and turned away. Thinking of Shenzhen's money so well earned, Qiu Wenqin secretly vowed in his heart: he must be mixed up in Shenzhen.

At the construction site of the townsman, he worked for more than 1 years. By the end of 1989, the brothers had worked hard to save more than 4000 yuan. Qiu Wenqin thought to himself: he always works hard for others, and he may not realize his dream all his life. After some deliberation, the brothers decided to jump out and work alone. They rented a 200 yuan monthly rental housing in Huang Bei Ling, printed some small cards for family decoration business, and distributed around the door to pick up some piecemeal carpentry. Because there was no capital, they had to subcontract the carpentry work needed in the works from other contractors, so that they could not afford any risk and earn more money than they had worked for others.

Because the brothers are good at carpentry, and they are conscientious and responsible. Thus, in the decoration of this line, the brothers have good reputation and good connections, and many of the decorated households who are very satisfied with their business are recommending them to their friends and relatives. As a result, the business of the two brothers is getting better and better. By 1990, the brothers who had some savings in their hands had been able to take the whole family decoration project by themselves.

A golden straw was found in the sea of Commerce.

While working on [FS:PAGE]'s own decoration works, Qiu Wenqin was looking for other ways to make money. In the winter of 1991, the opportunity finally patronized him.

This year, Qiu Wenqin, a fellow who opened a business card shop in Dongyuan Road, Shenzhen, had to transfer the business card shop because of the sluggish business. The transfer fee was only three thousand or four thousand yuan elab.icxo.com. After a market survey, Qiu Wenqin boldly took over the business card shop, and came to the store with 2 employees.

This is a small shop with only 7 square meters. A dilapidated hand-held card printing machine is all the production equipment in the shop. But Qiu Wenqin is very excited because it is a shop belonging to his own. The first time he became a boss, he was excited by the passion of entrepreneurship. ?

The location of the store is good, but business is sluggish. Qiu Wenqin believes that it is mainly due to the lack of strong sense of responsibility and lack of initiative. So he immediately drew up an incentive system: stipulating that every employee should print a box of business cards and deduct 10% on the basis of their original wages. As a result, 2 employees also changed their previous work attitude, and tried every day to do business for the store, to attract business, but also to increase their income. Soon, the business of Qiu Wenqin's name card shop was working.
 
However, because of the aging of machinery and equipment in name card shops, no matter how nervous Qiu Wenqin is, most of them can only print twenty or thirty business cards every day, and there is little left for cost, rent and staff expenses. He wanted to change the equipment to improve work efficiency, but he asked for a replacement of a new business card printing machine, almost 10000 yuan, and Qiu Wenqin could not afford such a large sum of money at once, which made him worry again.

Once, a salesman from a stationery shop came to sell him business card paper. There was a large bag of pens, ballpoint pens and other stationery in his satchel. Qiu Wenqin could not help looking at these things. He thought, "you can print business cards on one side and sell stationery on the same side." this is not the two error, and it also sells stationery in the business card shop.

He said he could do it. He made use of his exquisite carpentry skills and made an exquisite stationery rack on the side wall of the card shop, then put on transparent glass, and a beautiful vending rack was immediately completed. At the beginning, Qiu Wenqin only bought some stationery in the salesman's hand, and sold it sporadically, who knew that at the end of the month, he found that he had made 00 pieces of money selling stationery, which had already exceeded the hardship earned by making business cards every day.
 

Qiu Wenqin could not help being shocked. He immediately realized that there was a huge profit margin in stationery. But can an illiterate designer sell stationery with strong cultural colors? Qiu Wenqin began to play drums, but later he thought, "nothing is difficult in the world." As long as we recognize the right, we must go without hesitation. Besides, though I have no culture, I can invite some people with high intelligence to give their own advice. In this way, Qiu Wenqin's confidence is even greater.

1991 is the golden age of the great development of Shenzhen. All kinds of companies and offices are opening one after another. Stationery and office supplies are in great demand, and the stationery market has a bright future. After careful investigation, Qiu Wenqin's determination to challenge himself has been strengthened.

In early 1992, he took out only 7000 yuan in his hand to sell some fashionable stationery. At this point, the production of business cards has been retired to sideline, stationery sales have become the main industry. Less than 1 months later, Qiu Wenqin's stationery was sold out and earned several times as much as before. Qiu Wenqin was secretly glad that he had chosen the right way. As a result, he began to buy and sell products again and again, and gradually became familiar with the stationery industry, and the goods in the shop became more and more complete. In the fourth month, Qiu Wenqin, who had more than 20 thousand yuan of deposits in his hand, leased the more than 10 square metre salon next to the name card store to expand the scale of operation. After finishing the renovation, he became a stationery store.

There was no road in the world, and there were many times to trample on the thorny land, and there was a road at foot. In the commercial sea repeatedly sieving, Qiu Wenqin finally found a foot can let him become rich, settle down "golden straw".

After more than 1 years of training, Qiu Wenqin's career has made considerable progress. The accumulation of funds has gradually increased, and the purchase channels are becoming wider and wider, and he has obtained the agency power of seven or eight foreign cultural products companies such as Korea and Japan. In addition, he has large enterprises in Shenzhen to make steady users. Naturally, the volume of his business rose rapidly, and then he got out of hand.

Make use of me, earn Shenzhen one hundred million

No matter how big the steps are, you must take the lead. This is Qiu Wenqin's way of doing business. In 1990, Shenzhen supermarket was first introduced by Hongkong PARKnSHOP. The supermarket's self selection features give consumers more free shopping space, so that customers can get busy. At that time, there was not a famous international chain store like McDonald's and KFC in China.

At that time, the stationery industry in China was also facing great business opportunities: first, the stationery industry, which had been stripped from the retail sector of the Department at the time, has become a hot industry; secondly, franchised franchise chain has been developing rapidly in China, and has become a new highlight of China's economic growth. Thirdly, with the development of domestic economy and culture and education, the stationery market will inevitably show a strong consumption momentum, and the stationery industry will enter a sunrise period of steady development and opportunity.

After such an analysis, Qiu Wenqin was able to seize this business opportunity. In 1993, Qiu Wenqin opened his second stationery store. In 1994, a year later, he opened another 4 chain stores. In 1995, he registered "Dudu Stationery Co., Ltd.". From 1993 to 1995, the supermarket chain operation mode of "Dudu stationery" has brought a new trend to this industry. [FS:PAGE] has greatly stirred up the market. The "Dudu" professional stationery supermarket has become a Dao Liangli's scenic spot in Shenzhen.

In the process of creating chain stores, Qiu Wenqin always started from every aspect of service, quality and market, and continued to grade and implement management innovation in management. His idea is: to do business now, we must take the consumer as the center and take the needs of consumers as the first requirement. The former stationery store used to wait in the counters of department stores instead of providing door-to-door services. And "Dudu" stationery not only provides active service for customers in the operation, but also starts with improving the service quality, trains the staff's service consciousness, strictly controls the quality of the incoming products, and the products that are operated must be regular products and regular brands, and no fake and shoddy products are allowed to be sold in the company in Qiu Wenqin. Relying on consumers' good reputation, they gradually set up their own image.

Qiu Wenqin is also making an article on the rationalization of prices and the complete variety of products, so that all chain stores are unified in price and clearly priced. As long as customers enter the "Dudu" stationery shop, there is no stationery that can not be bought as their own standard. As the first door-to-door company in the city's cultural products industry, in order to win in the competition, delivery has been sent to more remote areas such as Shenzhen, Baoan and Buji. Relying on the credibility of customers and the good quality and low price, the Shenzhen market has been opened step by step and has been widely recognized by the society.

After the establishment of "Dudu cultural products Co., Ltd.", Qiu Wenqin, who is only 25 years old, began to work hard in management and made an advanced and scientific management method in order to make the enterprise have a long-term development.

"Opening the first stationery chain store in China" is the business goal of "Dudu". And talent is the soul of an enterprise. Qiu Wenqin knew that he had no culture, but he knew how to make money for himself by using other people's culture. At the beginning of the company's establishment, Qiu Wenqin began to employ the general manager.