How To Win The Bad Location Of A Store

Many operators are forced to put the store in a slightly worse place because of poor location, many shops are in poor condition, and most operators are not good at marketing, so the closure and transfer are frequent. Store location is not good, do not worry, good store operation skills can be used to create a successful store to achieve business prosperity.

First, carve shop characteristics.

Because they do not have the main purchasing power of mature business circle to pull groups, operators can only carry out business with specific target consumer groups. If they want to attract target groups to patronize stores, they will create shop characteristics that can generate interest for consumers. Operators can start from the division of functional areas, service processes and product category innovation, and create interest points that can be patronized by target groups.

Operation note:

1), positioning: location of the store business, targeting a small group of people, do not try more and wider. For example, only receiving online booking, the physical store directly for the appointment of guests and so on.

2) operation: we will study the service system and customer service system in detail to ensure that customers are full of interest.

3), category Innovation: no matter the restaurant industry or other stores, we must regularly carry out product category innovation, such as new products, new services, new collocation styles, etc.

Two. Study customer psychology and formulate profit models.

Learning to make profit chain is a better way to raise the unit price. In the course of operation, operators should make multiple profit mechanisms according to the attributes of their own store products, so as to ensure that the high margin products can be used as the main products, or that they can earn customers' profits in many ways.

The multiple profit model of coffee bar

1) coffee shop customers are mostly young men and women who have just been in contact with each other. The lovers at this stage are in a state of uncertain relationship. In fact, they prefer to have a way to quickly close the feelings between the two people. In this way of thinking, if you add a big head sticker in the static bar, you can provide customers with customers with big head stickers service. If you spend 50 yuan, add two yuan to give you a big head sticker, at the same time, the waiter will adopt a euphemistic form to help them, so that you can give Ping Ping effect, and you can also promote lovers' relationship and kill two birds with one stone. Or, according to this psychology, providing other forms of subsidiary products will also drive sales volume.

2), use derivative products to collect fees, beverage bar can adopt a low threshold mode, that is, juice drinks of 10 yuan per person to drink in the end, but provide a variety of high gross profit small products, earn profits through high gross profit, or sell the other Maori products under the following afternoon tea, so that customers can unknowingly enhance the number of customers.

Profit model of derivatives

Generally speaking, only the members of clubs make a lead introduction to members, and then collect part of the intermediary fees. Some of the high-end clubs make profit mechanism through high admission fees. In fact, both profit models belong to the lower end of the logic of thinking. The continuous profitability of such models is very low, and they can not produce diversified business purposes.

Making friends should take the service of providing friends as a showcase. After customers join the club, they will continue to create profits through derivative products and services that are related to friends. The club itself is a shop. The operator should take care of himself in the management shop, and create a diversified system of continuous profit making.

It can be seen from the schematic diagram that the main service of a store is only an element to attract customers, and it can make little profit or not, but the profit point is based on derivative products or services, that is, if customers are attracted by low threshold, they can make profits through other profitable projects.