Toy Store "61" Children'S Day Discount Promotion Skills

On the rush line of toy market, the role of promotion is obvious, and in the way of promotion, discount sales are most popular among consumers.

For this reason, near the "61" children's day, many toy stores have attracted consumers' attention by discount promotions.

But it is not just the slogan of discount promotion, which will surely be recognized by consumers. There are many skills to follow in the promotion process.

Opportunity is a kind of objective condition with time. It is obvious that "61" children's Day is the most favorable time for discount sale of toy stores, which is why many businessmen choose to sell at this time.

In addition, if you meet other festivals or celebrates, you can be a good leader in discount sales.

2, promotion time and time choice

Generally, children's day can be carried out after half a month or so in advance, so the purpose of this is to let more consumers know your discount news.

At the same time, the duration of 2 to 3 weeks is also in line with the normal purchase cycle of consumers. We must not allow discount sales to be implemented too long. It is very likely that the price will not be restored to the original position, which will bring economic losses to the toy store.

The intensity of discount is something that needs careful study by the toy shop. Some shopkeepers think the more discount, the better, but in fact, this is a misplaced idea, because this will not only squeeze their profits, but also be unfavorable to the sale after discount.

Imagine if your discount is too low, and when the price is back in place, there are still a few people who are willing to buy this product. Therefore, in the choice of discount, the toy price will be around 10%-20%, which will not only make the toy price attractive, but also ensure that the sales after sale will not be affected by the discount promotion.

4. Advertising

The information on sale promotion must be spread far away to make more people choose the shop. At the same time, we should also pay attention to the form of advertising not too tedious, so as to avoid the feeling of disfeeling to the advertisement.

The principles of promotion advertising are simple, eye-catching, accurate and destructive.

5, the choice of promotional toys

Some people say that the sale of goods in their toy shops in the "61" must be promoted, which is sure to win the recognition of consumers. This is a wrong idea.

"61" children's Day is mostly for parents to buy toys gifts for their children. In order to get parents' interest in toys, they should choose the sales promotion of intelligent toys.

Because parents need toys to be multifunctional, entertaining is the requirement of most parents for toys.

At the same time, we should also pay attention to the choice of discounted toys as high as possible to purchase products with high frequency. Otherwise, though you have many discounts, no consumers are willing to spend money, which is also a matter of gain and loss.

Discount sales promotion is often a double-edged sword, which can bring benefits and popularity to the toy store and improve sales force. If we fail to grasp it well, we will easily get the product into a difficult position after the discount.

Therefore, toy stores should combine organically with other elements in the process of choosing discount promotions, so as to jointly play the power of sales.