Fujian Shoe Companies Try New Industries To Try New Changes

At the end of May this year, Shanxi Datong refuse incineration power plant will be put into operation with the technology of Sino German environmental protection technology company.

　　　技術與品牌的力量

"Although the economic situation at home and abroad has been grim in the past two years, it is not the most difficult period for us."

Guo Hui, marketing director of mingle sporting goods company, said.

Mingle is a medium-sized sporting goods manufacturer in Fujian.

The financial crisis has brought the domestic and international economic chill, but the famous music has not been significantly affected. In the past two years, the sales volume has maintained a growth rate of 15% to 20%.

As many as thousands of shoe making enterprises in Fujian, the vast majority are "grassroots" origin, and the competition between them is fierce.

Famous music grew up in "wolf pack" and kept a sense of urgency.

Guo Hui said it was more difficult in 2006 than this year's plight.

At that time, the company's strategic positioning was not clear. Today, shoes and hats are made, clothes are made tomorrow, and several sports backpacks are produced the day after tomorrow. Most of them are OEM for other companies.

If foreign orders are few, factories will have to shut down. I don't know where the rice bowl will be tomorrow.

In order to have destiny in its own hands, since 2006, mingle company started to start branding in China through advertising and sponsorship of the National Weightlifting Team.

After that, the company also eliminated some production lines, outsourced clothing products and devoted itself to the production and R & D of sports shoes.

Guo Hui introduced: "independent brand, sound sales network has increased the company's ability to resist risks.

Since the beginning of this year, all kinds of raw materials and labor costs have gone up, and we have been able to resolve half of the new cost pressures through scientific dealer management. "

Today, mingle company has reached more than 500 thousand pairs of sports shoes and has more than 1500 customer sales terminals nationwide.

Guo Hui said that in recent years, technology and brand building have made them successful.

   　　 民企登陸國內外資本市場

In March of this year, the international listing of Hongkong and the purchase of Qing Mei shoe materials on the Singapore stock exchange resulted in the addition of 2 listed companies in Fujian.

"Financing difficulty" is a major problem perplexing private enterprises for a long time.

To break through this development bottleneck, private enterprises in Fujian accelerated the pace of landing domestic and foreign capital markets since last year.

In the first quarter of this year, a total of 13 enterprises in the whole province raised about 7 billion 130 million yuan by issuing stocks, medium-term notes and short-term financing certificates, of which 4 companies issued 1 billion 756 million yuan in the A share market and 5 yuan issued 3 billion 181 million yuan in the overseas capital market.

Most of the private enterprises in Fujian are family businesses originating in the rural handicraft workshop. Family management has played an active role in the initial stage, but left behind problems such as unclear property rights, unclear responsibilities, non-standard management and unreasonable distribution, which impede the further development of enterprises.

Xu Lianjie, chief executive officer of Heng an international, said: "listing has become an opportunity to promote enterprise reform and standardize and enhance the management level of family businesses, which has led to the separation of ownership and management rights of private enterprises.

After the listing of enterprises, management is more standardized and internal control is more perfect, which not only reduces taxes to the state, but also reduces the level of profitability.

In the most active county level city of Fujian, Jinjiang, despite the impact of the international financial crisis, 10 enterprises were successfully listed in Hongkong, Singapore, Malaysia, South Korea and the US NASDAQ in 2009, raising funds amounting to 5 billion 201 million yuan.

Related industry pointed out that in the context of crisis still can get the favor of international capital market, showing the vitality of Fujian private enterprises.

Through restructuring and listing, a number of modern enterprises and entrepreneurs have been developed for Fujian, which has strengthened the attractiveness and aggregation of talents in Fujian enterprises and gathered a large number of professional managers.

At the same time, after the listing of private enterprises, they have speeded up the pace of equipment upgrading, technology upgrading and independent research and development through "return investment" or merger and reorganization.

In 2009, the return investment of overseas listed companies in Jinjiang alone amounted to US $177 million, most of which were used for equipment renewal and technological pformation projects.

Private enterprises try new industries

After the official operation of Datong refuse incineration power plant, more than ten garbage power plants will be put into operation in other provinces and cities.

Aiming at the great potential of circular economy and energy industry, Feng Quan will pform itself from "refuse incineration equipment manufacturer" to "solid waste treatment system integrated service provider".

Feng Quan environmental protection related personages revealed that the goal is to compete for the largest garbage incineration power generation company in the world in 5 years.

In order to speed up the development of private economy and nurture "high quality soil" conducive to the development of private enterprises, in May 2009, Fujian issued some suggestions to further encourage and expand private investment. Through preferential policies such as financing, taxation and land, private capital was encouraged to invest in new industries such as progressive manufacturing, modern services, energy saving, environmental protection, biological medicine and new energy.

For example, Huatai Group, a leading building ceramic enterprise in Fujian Province, has been keen to catch new opportunities for new materials and new energy in the development of traditional building ceramics. It has pioneered cooperation with the Academy of Sciences of Shandong province and has become the first industrial production enterprise of ceramic solar panels in China.

Wu Guoliang, chairman of Huatai board, said: "the traditional ceramic industry has come to today, and we must seek new changes and seek breakthroughs.

In line with national industrial policy orientation, we are optimistic about the future of solar panels.

In order to increase the guiding role of industrial policies and create a new engine of economic development, in early 2010, Fujian province also introduced the revitalization and implementation plan of new industries such as electronic information, energy saving, environmental protection, new energy, new materials, biological and new medicine.

According to this goal, by 2012, the province's emerging industries will achieve 10400 billion yuan of industrial output value.

Under the background of the obvious economic environment at home and abroad, private investment in Fujian has obviously increased.

In the first quarter of 2010, private investment in cities and towns was 55 billion 59 million yuan, an increase of 41.4%, an increase of 28.7 percentage points over the same period last year.

Among them, many new investment flows to the emerging industries that encourage the development of national policies.