How Do Shops Choose "Golden Treasure"?

Entrepreneurs often complain that projects have been identified, funds are in place, partners have been found and everything is in place, and only the "Dongfeng" has been implemented. Especially for the first time shop owners, it is really difficult to find suitable shops in lots of areas and rents in a short time. So, how can we find this golden treasure?

In recent years, with the growth of market demand, the vacancy rate of shops has decreased, rents have been rising, especially in the downtown area. Under such circumstances, it is best for entrepreneurs to avoid shops in the downtown area, and choose some of them that have begun to take shape but have not yet formed hot spots. This is the first step in reducing the cost of starting businesses and stabilizing them.

Eight regions looking for startup stores

Yao Yuntao, chairman of Shanghai Quan Ming economic and Technology Co., Ltd., who has studied the choice of shops, has summed up eight big eight regions to find entrepreneurial shops.

Entrepreneurship Park: This is a tailor-made business site for entrepreneurs, complete supporting facilities, and government preferential policy support. Nowadays, many cities have many entrepreneurial parks, which are different in positioning, and entrepreneurs can choose according to their own entrepreneurial direction.

University Park: in recent years, urban universities have dispersed to the suburbs, and many city universities are full of business opportunities, and business ecology has also taken shape.

Town commercial center: along with the development of urbanization, there are also abundant business opportunities in the town's supporting businesses. These regional centers have huge potential markets, and the rent is relatively cheap. The only problem is that the market has great instability and large population mobility, so we should fully understand the population composition of the whole center in the early stage.

International residential areas: a number of first-line cities have formed a number of sophisticated foreign advanced residential areas, and there are many business opportunities for entrepreneurs who want to set foot in high-level service areas.

Affordable housing development area: in recent years, residents have been moving into the new population gathering place, providing a lot of opportunities for entrepreneurs in daily life services, retail, catering, education and other fields.

Large development zones: many large development zones and university towns also contain abundant business opportunities. Although some have not yet formed a climate, they have certain development potential from the future trend.

Three ways to get professional information

Many entrepreneurs are used to finding shops in streets and lanes, which are time-consuming, laborious and inefficient. The following three are effective ways for entrepreneurs to get store information:

First, make full use of the services of the government's entrepreneurial guidance department. Many city and district employment promotion centers and other departments provide free entrepreneurial guidance services, including how to choose entrepreneurial establishments.

Two, entrust a professional real estate agency. Compared with housing intermediaries, it can provide more pertinent information.

Three, landing shop rental professional website. Nowadays, there are many rental websites, which are rich in information and easy to search. In addition, participating in the real estate fair can also get a lot of shop information.

Four skills to implement entrepreneurial venues

For entrepreneurs, though they only rent a shop, they are just as troublesome as buying a house, sometimes even more cumbersome. They need to deal with lots of problems, such as Lot selection, rent negotiation, contract signing and so on, which will affect the success or failure of entrepreneurship.

First, targeting shops, entrepreneurs should determine the placement of shops according to the characteristics of entrepreneurial projects and their regional characteristics. For example, in the field of service, they should generally be selected in residential areas, and the catering industry should be selected in densely populated areas so as to ensure a certain consumption of tourists.

Two, let's talk about rent from the bottom up. Many entrepreneurs are used to bargain from top to bottom according to the price of shop owners, and they are led by others. The best way is to set the rents on the basis of fully understanding the market situation, and then start from the lowest psychological price, which is conducive to squeezing the price of water.

Three, it is not suitable to choose a sublet shop. Nowadays, there are many shops that have two times of sublet or even three sublets in the market. These shops have added many times of subleasing profits on the original price, so the price is much higher than that of the similar shops. It is suggested that the first entrepreneurs should choose carefully.

Four, the longer the lease term is, the better the rental market will continue to rise. The longer the lease term is, the better. Otherwise, it will not be conducive to controlling the budget.