May 26Th Home Textile Show August Curtain Opening &Nbsp; Trilogy

Vice president of industry branch Yang Zhaohua

This year's home textile exhibition will vigorously promote Chinese traditional culture and guide domestic enterprises to fully tap Chinese elements in the design.

Intangible cultural heritage exhibition area is still one of the highlights of the exhibition, so as to advocate the inheritance and development of Chinese culture in home textiles.

"The axis of rotation is three times, and the tune is not emotional before the tune."

The sixteenth China International Household 2010

At the 2009 home textile exhibition, exhibits on intangible cultural heritage show the charm of Chinese elements.

The annual home textile exhibition is the latest display of many home textile enterprises at home and abroad.

Heavy cultural heritage

This year's home textile exhibition will highlight China's local characteristics in cultural heritage and fully tap the Chinese elements.

Yang Zhaohua said that the promotion of home textile culture will be one of the highlights of this year's home textile exhibition.

He pointed out that to do deep home textile culture, first of all, we should do a good job of inheritance, and expand and strengthen the home textile culture from the three dimensions of inheritance, integration and development.

If the cultural heritage is not done well, it will not be able to develop the original local.

Pakistan, Turkey and other countries home textile enterprises, in the cultural heritage, the application of local elements has done a very good job.

Although the output of home textile products in these countries is not large, they are still in the international market.

This year's intangible cultural heritage exhibition at home textile exhibition will emphasize the combination of culture and industry. The number of exhibitors in the exhibition area has been reduced from 17 last year to 8. These enterprises will better display Chinese traditional culture by carefully selecting high-quality products.

Yang Zhaohua said that the inheritors of intangible cultural heritage are generally lacking.

Yang Zhaohua also said that the Dunhuang Research Institute will also appear in this year's intangible cultural heritage exhibition area.

The organizers of the exhibition are searching for elements related to home textile culture in Dunhuang grottoes. They are committed to long-term research and excavation, trying to combine traditional elements with industrialization, hoping to let the audience understand the inheritance and development of Chinese culture in the home textile industry.

Integration of Chinese and Western cultures

Since the home textile exhibition was held, foreign exhibitors have always been a part that can not be ignored.

Yang Zhaohua said that this year's home textile exhibition will continue to add to the proportion of the overseas Museum.

Compared with last year, this year's overseas exhibition area has increased to 1.5 pavilions, covering an area of 1200 square meters.

Among them, South Korea, Europe, Pakistan, Turkey and other overseas exhibitors continue to increase the exhibition area.

The integration of China and the West will become one of the highlights of this year's home textile exhibition.

Yang Zhaohua said that foreign pavilions began to prepare for China through the foreshadowing of previous years.

According to the current trend of integration between China and the west, Yang Zhaohua said that this year's home textile exhibition will strengthen the docking meeting between buyers and exhibitors. For example, the exhibitors of Turkey and Austria will hold special docking meetings to link buyers with exhibitors through the form of docking meetings, so as to help exhibitors do well in marketing.

When talking about the domestic exhibition area, Yang Zhaohua mentioned the towel exhibition area in particular.

It is reported that this year the towel exhibition area will gather the famous towels such as Sun Fu, Yaguang, Jie Liya, cotton fields and so on.

In addition, this year's home textile exhibition will reduce the area of the Korean quilt area, and will absorb the patchwork art from Japan, Europe and Taiwan, and rename it as the international patchwork area.

A series of measures have made the home textile exhibition truly become a platform for the integration of Chinese and Western culture and design concepts.

Advocating cross-border cooperation

A few years ago, the home textile exhibition put forward the concept of cross-border cooperation.

This year, the home textile exhibition will further deepen cross-border cooperation.

The home textile industry has been seeking innovation in marketing channels, but sales of single stores or shopping malls can no longer meet the needs of enterprise development.

Therefore, some enterprises are starting to live.

Yang Zhaohua believes that the home textile industry should also guide consumption through the concept of life.

For example, many consumers love one.

This year, the home textile exhibition will set up a wallpaper exhibition area, and at the same time establish a life experience area with furniture enterprises, integrate furniture, home textiles and home decorations to realize the reconstruction of life scenes, so as to make the effect of cross-border cooperation to the best.