May 26Th Home Textile Show August Curtain Opening &Nbsp; Trilogy
Interview with President of China Textile Association and China Council for promoting trade
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Vice president of industry branch Yang Zhaohua
This year's home textile exhibition will vigorously promote Chinese traditional culture and guide domestic enterprises to fully tap Chinese elements in the design.
Intangible cultural heritage exhibition area is still one of the highlights of the exhibition, so as to advocate the inheritance and development of Chinese culture in home textiles.
"The axis of rotation is three times, and the tune is not emotional before the tune."
The sixteenth China International Household 2010
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Products and
accessories
The Expo will be unveiled in Shanghai on 24~26 August.
Although the tune of this year's home textile exhibition has not yet been recorded, it has shown the momentum of "big beads and small beads falling jade plates".
At the 2009 home textile exhibition, exhibits on intangible cultural heritage show the charm of Chinese elements.
The annual home textile exhibition is the latest display of many home textile enterprises at home and abroad.
product
And design ideas.
This exhibition, which is the top domestic textile professional exhibition in China, is not only a huge business opportunity, but also a home textile.
product
Visual feast with creativity.
Chinese household
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Yang Zhaohua, President of the industry association, interviewed the magazine, showing the trilogy of this year's home textile exhibition.
Heavy cultural heritage
This year's home textile exhibition will highlight China's local characteristics in cultural heritage and fully tap the Chinese elements.
Yang Zhaohua said that the promotion of home textile culture will be one of the highlights of this year's home textile exhibition.
He pointed out that to do deep home textile culture, first of all, we should do a good job of inheritance, and expand and strengthen the home textile culture from the three dimensions of inheritance, integration and development.
If the cultural heritage is not done well, it will not be able to develop the original local.
product
。
At present, home textiles
product
In particular, the homogenization of bedding is serious.
In the interview, Yang Zhaohua stressed that there are many traditional elements in Chinese history and culture that can be excavated and inherited.
product
Only by designing can we make the home textile products with Chinese characteristics based.
market
。
Pakistan, Turkey and other countries home textile enterprises, in the cultural heritage, the application of local elements has done a very good job.
Although the output of home textile products in these countries is not large, they are still in the international market.
market
Enjoy high reputation.
This year's intangible cultural heritage exhibition at home textile exhibition will emphasize the combination of culture and industry. The number of exhibitors in the exhibition area has been reduced from 17 last year to 8. These enterprises will better display Chinese traditional culture by carefully selecting high-quality products.
Yang Zhaohua said that the inheritors of intangible cultural heritage are generally lacking.
market
Operation experience, organizers will organize related training to help exhibitors in product display, design and development.
market
Breakthrough is sought in the development of intangible cultural heritage to promote industrialization and commercialization.
Yang Zhaohua also said that the Dunhuang Research Institute will also appear in this year's intangible cultural heritage exhibition area.
The organizers of the exhibition are searching for elements related to home textile culture in Dunhuang grottoes. They are committed to long-term research and excavation, trying to combine traditional elements with industrialization, hoping to let the audience understand the inheritance and development of Chinese culture in the home textile industry.
Integration of Chinese and Western cultures
Since the home textile exhibition was held, foreign exhibitors have always been a part that can not be ignored.
Yang Zhaohua said that this year's home textile exhibition will continue to add to the proportion of the overseas Museum.
Compared with last year, this year's overseas exhibition area has increased to 1.5 pavilions, covering an area of 1200 square meters.
Among them, South Korea, Europe, Pakistan, Turkey and other overseas exhibitors continue to increase the exhibition area.
The integration of China and the West will become one of the highlights of this year's home textile exhibition.
Yang Zhaohua said that foreign pavilions began to prepare for China through the foreshadowing of previous years.
market
With in-depth understanding, the original concept of "unable to compete with the Chinese market in price" is broken.
In fact, China has a diversified market and a large number of Chinese high-end consumers. This year's many auto shows, luxury cars are snapped up is a good example.
This shows that the domestic high-end market has great potential.
By participating in the previous home textile exhibition, overseas
brand
We also see that Chinese products have a certain distance from them in design, research and development, channel construction and so on.
brand
Confidence in opening up the Chinese market.
Many overseas this year
brand
Actively developing the mainland market, such as dinosaur home textiles this year.
agent
CK and other international first-line home textiles
brand
。
According to the current trend of integration between China and the west, Yang Zhaohua said that this year's home textile exhibition will strengthen the docking meeting between buyers and exhibitors. For example, the exhibitors of Turkey and Austria will hold special docking meetings to link buyers with exhibitors through the form of docking meetings, so as to help exhibitors do well in marketing.
When talking about the domestic exhibition area, Yang Zhaohua mentioned the towel exhibition area in particular.
It is reported that this year the towel exhibition area will gather the famous towels such as Sun Fu, Yaguang, Jie Liya, cotton fields and so on.
brand
。
Compared with last year, towel exhibition area will occupy 1/4 exhibition area this year.
The independence of towel exhibition area is to improve the concept of "big home textile".
In addition, this year's home textile exhibition will reduce the area of the Korean quilt area, and will absorb the patchwork art from Japan, Europe and Taiwan, and rename it as the international patchwork area.
A series of measures have made the home textile exhibition truly become a platform for the integration of Chinese and Western culture and design concepts.
Advocating cross-border cooperation
A few years ago, the home textile exhibition put forward the concept of cross-border cooperation.
This year, the home textile exhibition will further deepen cross-border cooperation.
The home textile industry has been seeking innovation in marketing channels, but sales of single stores or shopping malls can no longer meet the needs of enterprise development.
Therefore, some enterprises are starting to live.
fashion
Museum, life experience Museum and other new concepts, let consumers shop one-stop shopping.
The home textile exhibition not only promotes the innovation of home textile industry channels, but also provides opportunities to increase cooperation between home textiles and furniture, home decoration and other enterprises.
Yang Zhaohua believes that the home textile industry should also guide consumption through the concept of life.
For example, many consumers love one.
clothing
The brand is largely because the brand's life philosophy is in line with the consumer's value.
Therefore, home textile products should also make an essay on lifestyle research, and cooperate with neighboring industries to find the best sales mode.
This year, the home textile exhibition will set up a wallpaper exhibition area, and at the same time establish a life experience area with furniture enterprises, integrate furniture, home textiles and home decorations to realize the reconstruction of life scenes, so as to make the effect of cross-border cooperation to the best.
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