In May 25Th, From Imagination To Reality &Nbsp; Chinese Hemp Entered The International First-Class Morning News.

"Dark skin" is the most popular phrase used by the media to describe Li Rucheng.

But in the sunshine of Xishuangbanna, this characteristic has played an additional role -- if not speaking, he will become a "Aboriginal" mixed up in the streets of Xishuangbanna without paying attention.

It seems that Li Rucheng himself likes this "mixture".

Since 2007, YOUNGOR has joined the Ningbo yeco Technology Industrial Limited by Share Ltd, Yunma Industrial Co., Ltd. and the PLA General Logistics Department's Quartermaster Equipment Research Institute to jointly establish Klc Holdings Ltd (91% of the shares of YOUNGOR) and build a hemp base. Since then, he has become a frequent visitor here, and is even willing to become a "master" to some extent, bringing all the guests to visit the "hemp back yard" of YOUNGOR.

Hemp just started

"Please don't take photos."

Service members in military uniform reminded Ningbo's delegation of the NPC deputies in a friendly manner.

The request for the shooting of any visitor is based on the "sorry" attitude of the Han Ma base workshop in Xishuangbanna.

According to the staff of the base, there were colleagues who tried various ways to "learn" and even use pinhole cameras.

The whole base factory area is not large, and there are not many employees in each workshop, including the whole production process from raw hemp to yarn, and there are still some "militarization" flavors in management.

This is probably the most sophisticated hemp production line in the world.

In 2004, Yunnan provincial government officials visited Beijing, Liao Xilong, the Minister of the General Logistics Department of the PLA who served in Yunnan for more than 30 years.

During the visit, officials in Yunnan confided that Yunnan's Ma resources were extremely abundant, but its use was very limited. They hoped that the military logistics department could help them with their own scientific research strength.

Liao Xilong conveyed the message to major general Zhang Jianchun, who is in charge of the Quartermaster Equipment Research Institute of the General Logistics Department.

At that time, Zhang Jianchun and other scientific researchers had completed the improved breeding of cannabis, and bred two new varieties of "Yun Ma 1" and "Yun Ma 2", which both preserved the excellent characteristics of hemp and did not possess the conditions of refining drugs, and gave it a new name - hemp.

At the time of the "two sessions", when Li Rucheng learned about this project from Zhang Jianchun, two people thought it was a bright future.

However, although hemp technology has the basic conditions for the development of industrialization, the real industrialization needs strong real strength.

After a comprehensive survey of hemp, Li Rucheng finally made up his mind to "unswervingly expand the industry that benefits the country and the people."

He believes that this is not only the original intention of YOUNGOR to develop hemp industry, but also the historic mission of responsibility.

In 2005, after being authorized by the state, YOUNGOR joined the Central Military Commission's command department of military equipment and formally invested in scientific research projects such as hemp planting, hemp fiber processing and hemp comprehensive utilization.

At present, infrastructure construction, plant construction and equipment procurement have been completed. The plant has been put into operation, and has reached the annual production capacity of 5000 tons of hemp and bast fiber.

A unique industrial chain is emerging from hemp cultivation, fiber processing, yarn to product creative design, product production and sales.

In 2007, the hemp products produced by YOUNGOR began to supply troops.

In 2008, YOUNGOR supplied 4 million pairs of hemp socks to the military, and 10 million pairs of Han Ma army socks in 2009.

Hemp training combat clothing is now being tried on some troops.

At the same time, YOUNGOR will also have a small amount of hemp.

How much is the yield of hemp project?

The 2009 annual report of yeco technology revealed that the gross profit margin of hemp business was 20.92%.

From imagination to reality

China as a whole

Hemp products not only have unique environmental protection and health care functions, but also have high added value.

In Europe and America

Meanwhile, the research team led by Zhang Jianchun has also made an in-depth study on the composition, structure, performance and application technology of military hemp.

"At present, it has formed the industrial chain of hemp processing and application consisting of rough processing, fiber processing, chemical industry, paper making, viscose, wood plastic, automobile interior decoration, new building materials, composite materials, food health care, woodceramics, activated carbon, biodiesel and other 13 industries.

Many achievements have been applied to the economic construction of the country and achieved great economic benefits in the civilian field.

Zhang Jianchun said.

At present, only 3 countries in China, Canada and Germany have mastered the development and utilization technology of hemp fiber, and the above research and development achievements in China are at the leading level in the world.

Moreover, according to the planning objectives, by 2012, YOUNGOR will grow 10 million mu of hemp and 1 million tons of hemp fiber annually, so as to solve the employment problem of 1 million rural labor force, and lead the 3 million rural poor to get rid of poverty. This industry will benefit the social benefits of millions of rural families.

Cooperation between the army and the people, feeding agriculture, low carbon environmental protection, the whole industry chain income, and international market pricing power.

When all these factors are concentrated on YOUNGOR and hemp, the imaginary space it brings can be imagined.

At this point, YOUNGOR's strategy and tactics are intriguing.

The point is, it's not just imagination, it's becoming a reality step by step.

Develop more upper floors

Now, Li Rucheng has become a super speaker of hemp.

He said he was almost all hemp.

He is interested in the hemp living museum, which is being built throughout the country.

The three floor of YOUNGOR store in Dongdan, Beijing.

In recent years, during the CHIC period, YOUNGOR has made a high-profile appearance, expressing its youthful and high-end stance.

At the same time, MAYOR&YOUNGOR, YOUNGORCEO and GY,

The question of YOUNGOR's "not doing the right thing" has not been interrupted for several years.

Although YOUNGOR's real estate is in full swing in Ningbo and Jiangsu and Zhejiang, investment business seems to be running smoothly.

At the riverside tributary of the Lancang River, Li Rucheng, 59 years old, walked on the river with his bare feet and talked about it.

On the other hand, he ate strange exotic dishes and talked to people about his pioneering work and his belief: "what do I believe?

I believe in Arabia.

You see, employees' incomes, taxes to the government, returns to investors, and the growth of enterprises themselves... "

For the boss of the biggest clothing company in China, he seems to envy the small companies in Europe: "their culture is not big, only refined. After finishing, the company is very stable, and running the company is a kind of enjoyment."

Li Rucheng once declared that he would retire at the age of 60.

But he also confessed: "the present generation is different.

The new generation has a strong sense of utilitarianism and a strong sense of self.

The whole society has such problems, and YOUNGOR has such problems. "

If he is as expected, the coming year will be his last time as a YOUNGOR helmsman.