Look At The Fashion Week In China.

We are used to comparing China's fashion week with the world's four most famous fashion week. Now let's take a closer look.

From March to April, the focus of the world fashion arena was in Asia and emerging market countries.

In late March to the end of the month, Japan, India and South Korea held fashion week in succession. In the early April, the Russian fashion week was held in Moscow. It was also the largest fashion week in Eastern Europe.

Fashion week in Asia is still young

This year, China International Fashion Week is 13 years old. How old is the fashion week in Asia?

Japanese Fashion Week is 5 years old, India fashion week is 7 years old, Seoul fashion week is 10 years old.

It seems that Asian Fashion Week is still young.

However, it is noted that the Japanese Fashion Week is the age after its pformation. Its predecessor, Tokyo fashion week, has a history of 20 years.

Now, from the Fashion Week held in Beijing and Shanghai, people can feel that the exchange of Asian fashion is getting closer and closer.

At the from May 13th to 16th Asian Fashion Festival in Shanghai, 17 top and cutting-edge designers from 6 countries and regions, including India, Japan, Korea and Mainland China, Hongkong, China, Taiwan and Shanghai, have shown their masterpieces.

This is the highlight of the Shanghai International Fashion Culture Festival / Shanghai fashion week's presentation to World Expo.

This is not the first cooperation between China Fashion Week and the official agencies of Asian countries (or regions) fashion week.

The Asian Fashion day was set up in November 2006 as the three member of the Asian Fashion Federation. China, Japan, Korea and Singapore participated in that year. Singapore will become a new member to join the Federation.

The "Russian day" was also set up in the fashion week as an integral part of the activities of the "Sino Russian national year". Five representative Russian designers first boarded the T platform in Beijing.

Compared with the veteran fashion week in Europe, the Russian fashion week in the context of the world's emerging market is also young.

Last September, London Fashion Week welcomed its 25 birthday, while the Russian Fashion Week held its 10th anniversary celebration this year.

The commercialization of fashion week

The development of fashion week is closely related to the fashion industry in different countries.

As early as the 10 anniversary of China International Fashion Week in 2006, Wang Qing, executive director of the China Fashion Designers Association and China Fashion Week Organizing Committee, pointed out that the China International Fashion Week was born in the process of marketization, and there was no fashion week without marketization.

He believes that fashion week is a product of marketization and a product of commercialization.

Let's take a look at the commercialization of these fashion week based on the data released by 2010/2011 autumn and winter series in several Asian fashion week.

Official data from the tenth Fashion Week show that there are about 50 brands participating in the fashion week and 12 brands participating in the fashion week for the first time.

On this fashion week, the number of international buyers registered was reduced by half, compared with the previous quarter, with only 62 people.

Seoul fashion week has always been one of the most important and authoritative fashion events in Korea.

The twentieth Seoul fashion week participated in the design of a record of 57 designers, including 15 men's designers, 30 women's designers and 12 new generation designers from top Korean designers.

Overseas buyers are also unprecedented in scale, reaching 92, many of which are big buyers.

The fifteenth India fashion week attracted 130 local designers (19 of them were the first to participate), and more than 70 designers launched more than 40 brand new releases during the event.

The number of buyers at home and abroad was 175 last year.

Compared with the above three fashion weeks, China International Fashion Week has great potential in commercial capacity.

According to statistics, China International Fashion Week 2010/2011 autumn and winter series released 25 fashion brands from home and abroad, 20 famous designers, and 5 graduates from 5 colleges and universities at home and abroad held 26 special releases, but the number of buyers at home and abroad participating in this fashion week is unknown.

Russian fashion week also did not disclose the number of buyers.

But the scale of the twentieth Russian fashion week is very large. In the 6 days, 50 brand new series show has been staged. About more than 200 fashion houses and brands have participated in the exhibition.