Hao Men'S Clothing: China'S International Gold Rush Needs Constant Innovation

With the continuous development of the national expansion of domestic demand, China's garment industry is also facing many opportunities and challenges.

How to reform and innovate, how to improve and break through is the top priority of brand enterprises, especially men's clothing enterprises.

The innovative thinking of brand is becoming the growing core strategy of more and more men's clothing enterprises. It has become the consensus of the industry to explore an innovative mode suitable for the development of Chinese men's wear industry as soon as possible.

As the "time-honored brand" of Zhejiang men's wear brand, the Hao man dress, founded in 1985, undoubtedly has the undoubted right to speak in innovation.

25 years of market sharpening, let Hao men dress from a small factory square to grow into today's annual production of more than 80 suits of Western-style clothes, professional Western-style clothing production enterprise, exquisite and exquisite craft, elegant and fashionable version, accurate and reasonable positioning, style and unique taste, is Hao man dress can be strong in the men's clothing market as the foundation of a firm foothold.

However, the outstanding performance has not broken the shackles of the financial crisis, and the fast development of men's wear brand has reached the awkward situation of no innovation and no way out.

To this end, the representative brand of "Zhejiang style" men's clothing, Hao men's clothing, will be held in Dongyang, Zhejiang, on May 2010 15 to 18, to hold the "new start point, Hao men 2010 Marketing Summit and autumn and winter new products conference". The Chinese Marketing Association and the China brand association will jointly hold the "2010 China Men's wear brand marketing innovation forum".

With the theme of "brand marketing innovation of Chinese men's clothing" as the theme, this forum aims to create a new brand image, enhance brand competitiveness and create a new marketing structure. It aims to create a historical interactive exchange conference for a marketing elite, a high-end learning conference and a display exhibition of brand demeanour, thus effectively promoting resource sharing, mutual benefit and win-win results.

Zhejiang Hao men's clothing will also attack hard and make a comprehensive and three-dimensional upgrade to the brand.

It is also worth our expectation that at that time, Ding Yi, Mr. Yu Mingyang, chairman of the China Marketing Association, Mr. Hou Changwu, the famous brand operation expert, and Mr. Hou Changwu, the famous brand operation expert, will go to the forum to conduct in-depth exchanges.

Hao men's clothing has undoubtedly made outstanding achievements in terms of clothing quality, character and taste.

Since its establishment, Hao men's clothing has won the honor of "China famous trademark", "ten famous brands in Zhejiang's urban market", "Zhejiang consumer satisfaction brand" and the national quality supervision and inspection center "excellent products" and other honors. The company has passed the "ISO9001 international quality management system certification". It is a well-known trade name in Jinhua and a member unit of China chain operation association. It has been selected as "the 50 best employer in China's clothing industry" by China apparel talent net.

Looking back on the road of wind and rain for 25 years, Hao men's clothing brings us the yearning and persistence of Chinese men's clothing enterprises to become an international brand.

Among them, exploration and reflection will become the immeasurable spiritual wealth of the whole industry.

It can be expected that in the new round of international competition, the international men's wear brand will set off a new gold rush in China.

Product innovation is the basis for sustainable development of menswear brand, and it is also an effective way to solve the homogeneity of menswear brand products and simplification of product structure.