Clothing Agency Goal: Fujian Guangdong Brand Is The Most Favorite &Nbsp; Looking Forward To Upgrading Management.

Agents are confident about the future. When it comes to the way of agency in the future, they are more willing to "create their own brand", accounting for 49% of the total; 20% of them are willing to "brand trust" themselves, and 25% of them are willing to continue acting as agents. Whether it is a self created brand or a brand trusteeship, it reflects the agent's assumption of identity in the future and tends to be a brand manager.

What are the agents' expectations for 2010? How much pressure? Which brand, which category and which brand do you prefer in the future?

Good pressure is expected.

Most people said that the amount of agent order in 2010 was probably lower than that of last year. 75% of the respondents said that the order amount would increase this year, accounting for 53% of those who thought it would increase slightly, accounting for 22%. The proportion of people who thought "last year was flat" accounted for 22%.

Of course, the increase in the amount of the order also gives the agent some psychological pressure. 65% of the people expressed more or less pressure. They believed that some optimism accounted for 23%, indicating that 12% of them were "very optimistic". But interestingly, in predicting the "small growth" agents, 65% of people feel "some pressure", 12% of the "pressure" is higher than the growth rate of agents.

Unit price 500~1000 yuan favored

Regional brand attraction of Fujian and Guangdong

Does the brand positioning affect future plans? The answer is yes.

Take the autumn and winter clothing as an example, regardless of the parity brand, or the intermediate, high-end brand agents, in the future are willing to represent the price of 500~999 yuan in mid-range clothing. The high-end brand agents seem to show a "high altitude" mentality, hoping to give consideration to parity products in the future. 67% of them will be 1000~4999 yuan / piece products in the future, and 33% will prefer 200~499 yuan / piece products.

At present, women's clothing is still the most popular category. 71% of the agents said that the next step would be to represent the women's clothing brand, which is also related to the women's agents.

For different categories of clothing brands, agents show strong regional preferences. Among the agents who want to represent the men's clothing brand, the most popular one is Fujian brand. 37% of the people will choose the brand in the region, followed by Guangdong brand, accounting for 32%. Among the agents who want to represent women's clothing, 35% of them want to represent Guangdong brand, followed by Zhejiang brand, accounting for 20%. Other categories of clothing, agents most want to represent the brand of Jiangsu.