Western Shoes Are Facing The Turning Point Of Industrial Change.

On May 11th, Bishan, which aimed at IT business opportunities, had frequent movements in recent days: Bishan began to recover overdue undeveloped land from October last year.

The 1000 phase AOKANG three phase project was frozen.

This caused a lot of friction between Bishan and AOKANG, China's real leather shoes king.

Subsequently, Bishan issued a new investment policy: industrial parks must be invested according to uniform standards, and enterprises with less than 100 thousand yuan per mu tax revenue each year should not be allowed to enter the park.

The reality is, "no shoe company in Bishan can achieve this standard".

Where will Bishan shoe industry, which has raised 200 thousand of its working population in 100 years of history and glory?

The court is neglected.

Small peddlers want to go and stay.

March, a sunny afternoon.

The Xiang brothers stood in front of their own leather shops and looked eagerly toward the entrance to the leather city of Western China.

The smooth cement road was empty, and no shop in the whole street opened.

The elder brother cleaned the doorway with feather duster, and the green leather was piled up all over the place.

This should be a good selling season for shoes.

In the past few years, the Xiang brothers were already busy.

But this year, "business is all the same, and the days are gone." after coming to Bishan for 14 years of leather business, Ningbo, a family member, sprouted: "we are going to sell our stock and go back to our hometown."

Like the Xiang brothers, there are quite a few businessmen who are miserable.

A woman took the reporter's hand and said, "I have to show you a situation - it's not easy to do business in recent years.

Do not believe you ask, in this market (leather city), 70% of the merchants are losing money!

"Not a few years ago."

The woman murmured.

In an interview with reporters in Bishan, the reporter also learned that the international footwear exposition in Western China, which was scheduled to be held this year, suddenly declared "cancelled".

Then there are a series of actions of the Bishan County Government: the shoe Office of Bishan county is merged into the County Commission, and is downgraded to the Department; the special leading group of Bishan Microelectronics Industrial Park is established.

Is it accidental or strange?

PK Chengdu

Cherish the beautiful

The story of the shoe capital in the West should start from the beginning of this century.

Zhejiang Wenzhou and Wenling, Fujian Jinjiang, Guangdong Huidong and Heshan are the world's major shoemaking bases.

With the rising cost of various coastal elements, the Wenzhou shoe giant AOKANG group has taken the lead in seeking change, focusing on Bishan and Chengdu, which have certain shoemaking bases in the West.

In the face of industrial change, Bishan and Chengdu are working together at the same time.

The two sides compete for the "desirable" is precisely the "Chinese real leather shoes king" known as the AOKANG group.

At the beginning of 2002, AOKANG planned to expand the west to the outside world, and talked about "love" with Wuhou District, Chengdu.

In May, at the first shoe Fair held in Bishan, when the media asked whether AOKANG Group Chairman Wang Zhentao was interested in investing in Chongqing, the smart Wenzhou businessman said lightly, "not yet."

However, Bishan has also heard that the love affair between AOKANG and Wuhou District is not warm, and the two sides are quite divided on many issues.

That is to say, Bishan has another opportunity.

After the shoe Expo, Bishan immediately dispatched a business tour group to Wenzhou, and Wang Zhentao was also invited to Bishan 8 times.

A "marriage" of the shoemaking industry in the East and the west, after more than half a year, became a fruit.

In January 9, 2003, the AOKANG group and the Bishan County People's government signed a formal contract for the construction of the "West China shoe city industrial park".

The total investment of the agreement is 1 billion yuan, and a special industrial park will be set up, which integrates shoe production, market circulation, scientific research information, technical training and real estate development.

At that time, the scale, function and technology content of the park were the most in the West.

Wang Zhentao vowed to produce more than 100 million pairs of finished shoes by 2010, and the output value will exceed 10 billion yuan, so that 50 thousand people will be employed, 100 shoe industry enterprises and 1000 supporting enterprises should be built, and the whole shoe industry in Bishan will be gathered and upgraded.

At that time, the Bishan county government also took the hat of "illegal land disposal", giving Bishan the best 2600 acres of land to AOKANG.

"Dreams come out."

Just like the slogan of AOKANG, Bishan is ready to stride forward with the dream of building "shoes city in Western China".

Industrialization

Feeling too far away

"Before the AOKANG came in, the total output of the whole county in Bishan was about 50 million pairs.

Two years after AOKANG was stationed, it replaced Wuhou District, Chengdu, and became the shoe capital of Western China by 2005.

Jiang Yuanwu believes that AOKANG's greatest contribution to Bishan lies in "building a garden (West Shoes Capital Industrial Park) and two markets (West shoe capital trading city and Western Leather City)". "The introduction of standard factory buildings and advanced experience has played an exemplary role in local small businesses", and has also won the "gold shoes of Western China", which has completed the "footwear industrialization".

However, apart from the 10 minutes' drive away from the West shoe city and leather city, there seems to be no "industrialization" shadow on the streets of a large number of local SMEs.

In March 25, 2010, reporters saw in the workshop street that there were nearly 100 small workshops on the street with only 200 meters.

Wang Xingbi's shoe store is one of them.

Since 2005, Wang Xingbi's shoe making business has experienced ups and downs.

The monthly wages of the workers have risen from 3000 yuan to nearly 5000 yuan, but the simple technology of pungent glue and hand hitting the sole of the workshop is exactly the same as that of 5 years ago.

"The people of AOKANG came here, let's go to the standard workshop and ask if we want to buy or rent."

Wang Xingbi shook her head at the time, and she could not afford to buy it or rent it.

Wang Xingbi felt that for a small factory like her, she would pay tens of thousands of yuan a month to rent a place with "glue and leather neatly".

She also said that in the bosses who knew, only a few had settled down in the park, others were going to have a look, and then everything went on as usual.

Production line, standardized workshop, independent brand...

All this is too far away for a powerless organization, a shoemaking workshop without leaders.

Export difficulties, win the name, lose money.

But the Bishan government does not think so.

According to the press, the Bishan government hoped that Wang Zhentao would take 2600 mu of land as his position and use his own industry influence to blow the horn of the national shoe making enterprises to Bishan. At the same time, AOKANG's experience in production and sales would help Bishan's small workshops to upgrade their industries and sell their shoes to the European and American markets.

For AOKANG group, export is the main way out.

If the factory is moved to the west, the cost of raw materials and finished goods will increase the production cost.

"Facts have proved that the production cost of Bishan is higher than that of Wenzhou."

Peng Yishu, director of the office of red bird shoe company.

After thinking about it, AOKANG decided to put the domestic brand "red fire bird" production line in Bishan, and the remaining production line remained in Wenzhou.

Other coastal shoemaking enterprises did not move westward to Bishan on a large scale.

At the same time, Bishan shoe industry, which is modeled on AOKANG, has not been able to cross the sea and enter the European and American markets.

It is understood that Bishan currently exports to the EU market only one enterprise, but also low value-added labor insurance shoes.

The grand goal of Bishan's introduction of AOKANG has been lost, and because of the decline in the overall efficiency of the industry, there has been continuous news of factories shutting down factories and shutting down businesses.

This point has been confirmed by the Bishan Commission of letters: Bishan shoe manufacturers in the whole county have dropped from 2000 to 1000 in 5 years.

In the 7 years from 2003 to 2010, when AOKANG's red Firebird brand came into operation, it brought about 7 million pairs of output. After the introduction of Brazil's Monte Carlo brand, it brought about 3 million 500 thousand pairs of output. With the development of local footwear industry, the annual output of Bishan footwear industry increased from 40 million pairs in 2003 to 6400 million in 2009. The number of employed persons increased from 60 thousand to 100 thousand, and the output value increased from 2 billion 500 million yuan to 4 billion 570 million yuan, but the average annual growth rate of output value was less than 8%.

Bishan's former rival, Chengdu Wuhou District, is another scene.

In 2003, about 50 million pairs of shoes were produced and processed in Wuhou District, Chengdu, with an output value of about 5 billion yuan and less than 50 thousand employees in the shoemaking industry.

Since 2004, Chengdu has strongly encouraged local enterprises to innovate independently, and the government has been leading the development of regional brands.

As of 2009, the annual output value of footwear industry in Wuhou District, Chengdu reached 35 billion yuan, and its annual output value increased by more than 30%.

Although winning the name of "western shoes city", small and medium-sized enterprises failed to revitalize, and the pcripts issued by big enterprises were not satisfactory. Bishan did not win Chengdu's Hou Hou after all.

When the big driver arrives, he will put the treasure on IT?

Leather shoes industry is highly regarded, but its development is not satisfactory.

What's the next step for Bishan?

The turnaround took place in 2010.

In February 26th, at the group meeting of Ying Da Da computer supporting enterprises, 7 IT manufacturers in Taiwan had a preliminary negotiation with Bishan County, and then crossed the Jinyun Mountain tunnel from west Yong micro park to Bishan.

Sun Mingzheng, a careful Taiwan business enterprise manager, looked at his watch. It only lasted 10 minutes from departure to alight.

After half a month, the Taiwan whale Electronics was settled in Bishan.

Although the scale of the enterprise is not large, it is a representative of the microelectronics supporting enterprise. It mainly produces insulation products, cushioning materials, insulation materials and other products for the notebook production enterprises such as Ying Da and Foxconn.

It is worth mentioning that since the IT giants such as HP and CISCO settled, the information industry has replaced the automobile and motorcycle industry, and is listed as the first pillar industry of Chongqing's future development.

According to the plan, by 2012, Chongqing will produce 50 million laptop computers and 80 million units by 2015, achieving 700 billion yuan sales revenue.

In the sales revenue of 700 billion yuan, the proportion of supporting industries will reach 70%.

After the whale electronics has entered Bishan, 40 microelectronics companies have reached an intent investment agreement with Bishan.

Bishan feels the chance.

They put the "treasure" of economic development in the high value-added industries such as the microelectronics industry.

After the whale Electronics was settled, the attitude of the Bishan government to the footwear industry also changed 180 degrees.

The shoe industry has come to the turning point.

But in the development of IT industry, Bishan can not give a big "betrothal gift" just like the wedding of AOKANG.

"Everything is ready, just for land" - shoemaking enterprises from all over the country have eaten most of the industrial land in Bishan, and there are few land available for investment.

Reporters saw that from Bishan to Qinggang 2 kilometers along the line, is still one after another shoe factory "occupy".

"These shoe factories are not only low in volume but also in large quantities."

Chen Zhi, deputy director of Bishan Economic Commission, said.

For example, AOKANG shoes two phase of idle standard workshop area of 130 thousand square meters, most of which are hoarding for shoe factories.

AOKANG in 2003 to 50 thousand yuan / mu price to get 1600 acres of land, has now appreciated to 800 thousand yuan / mu, it is really an inch of land.

But on the other hand, the output of "shoes capital" is very poor.

The investment is 30 million yuan, the annual output value is 200 million yuan, and the tax revenue is more than 5 million yuan. This is the "report card" that Victoria whale electronics may hand over in the future.

But at present, AOKANG has the highest value added in the shoe city park. The annual output value of each plant is only 6 million yuan, but the tax contribution is only 600 thousand yuan.

"Now some shoe making enterprises profit not from shoemaking, but from land factories."

Chen Zhi said.

Against this background, Bishan began to use administrative means to recover overdue undeveloped land from October last year, in principle, regardless of the size of the enterprise and the industry it belongs to.

Among them, the 1000 phase AOKANG three phase project was frozen in the land renovation of Bishan. This land will be used to alleviate the urgency of IT enterprises, and is the abacus of Bishan.

This naturally causes AOKANG's dissatisfaction, and the two sides are constantly rubbing together.

Finally, the National Federation of light industries came to intervene.

While appeasing AOKANG, Bishan also stated that industrial parks must be invested according to the unified standard in the future. Enterprises with less than 100 thousand yuan per mu tax revenue each year should not be allowed to enter the park.

The new investment policy keeps the shoe industry out of doors.

Chen Xun, chairman of Bishan Shuai Mei shoes industry, sighed, "no enterprise in Bishan can achieve this standard."

Bishan shoe industry, which has a hundred years of history and brilliance, has raised 200 thousand of the working population, and has come to the turning point.

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