Abnormal Temperature, Spring Shoes Sales Are Generally Not Good.

May 11th, this year, "cold spring" half a month to winter boots than in previous years to sell time outside the grid, and the recent rapid rise in temperature, let shopping malls suppliers quickly put sandals on the counter.

Reporters learned yesterday that the temperature of Beijing was "ice and fire double days", so that sales of spring stores in Beijing shopping mall were generally not good this year, and even sales of spring clothes in shopping malls fell by more than 30% over the same period last year.

New spring clothes are generally half off

In the shopping mall, many brands of spring clothes have not yet been sold, they are forced to retreat to the corner to give short sleeved summer wear.

The shopping guide of a shopping mall seemed very helpless. When the spring clothes came on the market, it was very cold and many customers wore down coats.

As soon as the thick clothes are removed and the temperature rises rapidly, they will be replaced with short sleeves immediately. "Now we can only wait for autumn to buy spring clothes for autumn wear."

This year, helpless, many businesses began to sell substantially in March.

"Spring sales this year are shorter than in previous years, and there are a lot of backlogs in the counters.

At present, the general discount of Spring Festival's new season has reached 50 percent off.

The head of marketing department of a shopping mall told reporters.

Sales of spring clothes in shopping malls decline

March and April is an important period of spring sales, and the commodity discount rate is low and the profit is high.

Spring sales in many large shopping malls in Beijing are decreasing this year.

Sales of spring shopping in shopping mall, Parkson, Xinguang world and other stores have generally fallen by about 30%.

Reporters saw that in many shopping malls, such as Parkson Shopping Center and Xinguang world, all brands were also summer wear, and spring clothes were labeled with a big discount brand.

A Parkson women's clothing salesperson sketchy accounts: at present, the average daily sales decline over the previous year at least more than 60%.

Three season clothes are selling at the same stage.

The shoe area also disrupted the weather.

Reporters saw that many shoe area counters, playing 60 percent off or even 70 percent off winter boots and 40 percent off, 20 percent off shoes and strong prices of new sandals, occupy their showcase, showing the winter and spring and summer "three seasons together."

Several shopping malls responsible for the reporter lamented, "now is relying on heaven, this year there is no spring in department stores."

And the information from suppliers also shows that the spring and summer mix and mix together on the counter also make the traditional sense of spring products summer products more ambiguous.

"There is no way out."

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