Qingdao International Fashion Week Highlights Qingdao Power

 　　10歲的山東青島時裝周已經足夠成熟，如同繁盛花木下靜默卻豐沃的土壤，以其博大平臺助推青島紡織服裝產業轉型升級。在正在舉行的2010中國(青島)國際時裝周上，筆者看到了生機勃勃的青島品牌群像——無論是青紡聯、即發、紅領等在創新能力、市場拓展上深耕細耘的資深品牌，還是紅妮、花手箱、瑞和菲瑪等一批新銳品牌，均以無限的成長潛能展現著“青島力量”。

 　　   時裝周價值充分展現

According to the interview of the responsible person of the Municipal Commission, the textile and garment industry is a leading industry in Qingdao. It has many industrial chains, such as yarns, fabrics, clothing and so on, and has over 1000 enterprises in scale. The annual output value accounts for more than 10% of the city's above scale industry. Under the impetus of a group of brand enterprises, Qingdao already owns the national multi component differential yarn grey cloth development base, batik cloth production base and "China's knitted famous city". However, there are two major problems in the industry for a long time, which haven't been fundamentally solved. First, the innovation and design ability of the enterprises is insufficient; two, the private brands are few, and 90% of the textile and garment enterprises in the whole city are still dominated by OEM.

In this fashion week, Qingdao textile and garment enterprises launched the independent innovation products with advanced level at home and abroad, as well as a large number of local brands in Qingdao, especially the team style rise of women's wear brands, so that people can see the stage results of the pformation and upgrading of the textile and garment industry.

It is precisely because of this that the value of the Qingdao fashion week has been explored for ten years and finally positioned as a "comprehensive exhibition platform for building fashion brands, trading of famous products, investment and trade negotiations, and docking of new and high technologies" to promote the pformation and upgrading of the textile and garment industry.

 　　   時裝周彰顯“青島力量”

Shen Xiaodong, assistant general manager of the group, showed the fabric made of new cellulose fibers such as Tencel, Langer, Model and so on, as well as "Rhyme" brand and "Haier brothers" brand high-end home textile products.

"We will use the fashion week platform to focus on the innovation capability of the Green Textile Alliance, and at the same time cooperate with the high-end customers at home and abroad to introduce eco friendly, environment-friendly and fashionable high-end textile products to enable the Green Textile Alliance to lead the development of the whole industrial chain from cellulose fiber to terminal products."

Through continuous pformation and adjustment, the green spinning alliance has formed three specialized chemical factories, namely, specialty yarns, high-grade home textile fabrics and high-grade garment fabrics. It has become the only multi component differentiated yarn grey cloth development base in the country, and thus has the strength to develop characteristic, scientific, and healthy ecological textiles.

The group's tenth, Model (the "green fiber" of the "new era fiber") accounts for more than 30% of the total amount of the country's total, providing the majority of differentiated high-grade yarn needed for the domestic knitting industry.

In the upcoming group exhibition area, its self-developed high-tech products have attracted the attention of professionals. Microporous polytetrafluoroethylene membranes and windproof and moisture permeable functional fabrics are waterproof, wind resistant, moisture permeable, breathable and barrier particles. They can be widely used in the fields of national defense, military, high efficiency filtration, electronics and so on.

According to the briefing, the focus is on finding new breakthroughs in the development of new materials, new technologies and new processes, and constantly improving the proportion of functional, differentiated and personalized products. The annual output value of new products exceeds 40%, and the new fabric innovation varieties reach 6500 kinds.

The intelligent temperature regulating fiber products displayed by Hong Ni company in this fashion week are also of great concern.

"This high-tech product can adjust the temperature around the fabric automatically and intelligently according to the ambient temperature, and provide a comfortable" micro climate inside the clothing "environment for the human body, so that the human body is always in a comfortable state.

Liu Yongquan, general manager of Qingdao Hong Ni Group Clothing Co., Ltd.

Last year, Hong Ni's technology innovation product sales accounted for more than 40% of the total sales volume.

In yesterday's fashion week textile and apparel industry two fusion forum, I learned that Qingdao textile and garment enterprises in the process of pferring mode and adjusting structure, actively promote the integration of information technology and industrialization, and comprehensively enhance the innovation ability. The enterprises such as Green Textile Alliance, red collar, instant hair, hi Ying gate, Phoenix printing and dyeing enterprises have made achievements in the integration of two technologies, and take the lead in developing high-end products and creating design services and large-scale personalized services.

  　　  青島女裝崛起時裝周

In every fashion week, we can see the figure of Qingdao women's clothing brand "flower box". Xu Fujun, deputy general manager of Qingdao Chuang Zheng Professional Clothing Co., Ltd. told me that relying on the wide platform of fashion week, Chuang is continuously enriching the brand connotation of the flower box through the exchange of domestic and international.

The target consumer group of women's wear is 35-60 years old, a mature woman who wants to taste.

With the growing maturity of the shopping psychology of domestic consumers, the flower box has turned its attention to the domestic market in the main attack on the Japanese market, trying to expand its brand influence in the domestic high-end women's wear market.

At the beginning of the fashion week in Qingdao, Qingdao took a series of measures to focus on building Qingdao local women's wear brand. After years of careful watering, the research and design field of Qingdao women's clothing is already flourishing. The women's clothing brands such as flower box, Rui and FMA, Yihua Zheng Hong, Du Yipin, and Ma Ma Xiu Dan are competing for beauty, which has injected strong vitality to improve the Qingdao textile and garment industry chain, especially to make up the short board of its own brand and fashion originality.

When it comes to high-end fashion brands, creative design is the soul and the important role of design talents is self-evident. The fashion week of Qingdao has been making continuous efforts in training local fashion designers through the activities of the ten best designers of Shandong, the fashion competition of the citizens, and the display of outstanding graduate works of Qiingdao University. Today, it has also gained a lot of fruits. Among them, Wang Peina, the "top ten fashion designer of China", who has gone out of fashion week in Qingdao, released her brand name "post storm aesthetics" this year, with the theme of "post storm aesthetics".

In addition to women's wear, some old clothing brands in Qingdao are also rejuvenated by technological progress and market development.

For example, the Qingdao suit factory, which was built in 1949, has been reorganized into Xintian group. On this fashion week, it has introduced high-end products and technologies such as cool suit, warm suit, wool fiber ironing and ironing and finishing technology, new technology such as wool lined non adhesive lining, and so on. In the past year, the group has focused on developing personalized custom tailored suit business. Through the establishment of MTM/CAM volume customization and automatic plate making and cutting system, we have set up a high-end platform for tailored suits in China.

According to the relevant person in charge of the Municipal Commission, according to the textile and garment industry planning, Qingdao will take the fashion creativity as the core, strive to break through the core technologies restricting the development of the industry, key common technologies and independent intellectual property rights technology, and create and improve the textile and garment industry chain integrating design, processing, manufacturing, sales and exhibition, and promote the optimization and upgrading of the textile and garment industry in the whole city. In the next two years, the proportion of brand clothing output to total clothing output will increase from 17% to 30%.

From the obvious platform role of fashion Sunday and the emergence of a large number of branding enterprises, Qingdao is approaching its target with faster acceleration.