Keqiao Fabric Brand And Quality Remain To Be Enriched
At the spring fair this spring, a Beijing businessman met with a thunder incident. He spent more than 1000 yuan to buy a well-known brand of domestic brand shirts, marked on the label is Italy fabric, who knew that "made in Keqiao". The production of this fabric enterprises also participated in the Textile Expo, accidentally discovered that the two sides "one touch is ripe." Afterwards, the businessman asked himself if he knew that the fabric was made in Keqiao instead of Italy. Would he buy more than 1000 yuan?
Soft rib of "Keqiao fabric"
Since China Textile and light textile city proposed to create the international textile creative center, it has encouraged and innovating the brand, strengthening the brand, attracting foreign talents, and carrying out a series of activities such as garment designers docking. Keqiao fabric is attracting more and more attention from the brand clothing manufacturers.
At the annual spring and autumn Textile Expo, they can always see their busy figure.
But many brand clothes choose "Keqiao fabric", but they dare not label "truth".
"The fabric of Keqiao is similar to the first class fabric in appearance, but the key lies in the quality gap."
This is a common view of many designers during the Spring Textile Expo and fabric designers.
Zhou Rusheng, director of the textile and urban construction management committee, admitted that at present, Keqiao fabric has such problems as lack of brand awareness, poor grade and variety.
品牌與品質齊飛
Su Baoyan, vice-chairman of the China Fashion Designers Association, believes that "brand, taste and variety" are three key points of middle and high grade garments. To make the middle and top grade brand garments display Keqiao fabrics, the main purpose is to enhance brand awareness.
A roll of Italy fabric may only be 30 meters, but it will sell the price of ordinary fabric 300 meters, which is the brand effect.
Qu Shiwei, a designer from Beijing, said that the domestic designers of clothing have gradually accepted the Keqiao fabric, but they do not dare to "brighten the cards" easily, and there are still quality problems.
Besides good originality and design, superior fabrics also need good quality and stable quality.
It is believed that the fabric and quality of Keqiao must fly together to make breakthroughs.
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