Brand To Do Internal Efforts To Cope With Double 11 Changes

distance Double 11 Carnival is only a few days away. During the period, all the "Heroes" have been ready to prepare for the start of the double 11 war. After a number of double 11 degrees of zero. leather shoes Obviously, there is a certain experience advantage. A few months ago, a double 11 marketing meeting was held for the double 11 marketing team. The preparations for the double 11 were basically completed.

　　 Set goals one by one.

Double 11 is often an important battle of many brand businesses in Huashan, and even sales will occupy a large share of the brand's annual sales volume. Each year's double 11 pairs of Zero zero degrees is also a key battle. Apart from showing strength in performance, it is also a good opportunity for the brand to accumulate popularity and reputation among consumers.

With the increasing fragmentation of platform traffic, in the past era of traffic dividend, the most important thing is to enhance the core competitiveness of the brand, in order to make products and services better. In the past, zero is the key to brand building. For Carnival double 11, it is a few months ago in the product aspects of good stock management, including replenishment, ordering management are handled ahead of schedule, in order to prepare for the double 11 order volume can be properly responded.

　　 Do enough internal work to cope with changes

The change of consumption channels will gradually shift from the PC side to the mobile terminal, which requires brand businesses to make corresponding strategic innovation to such consumption changes. Zero zero aims at this change, differentiating and adjusting the marketing of old customers, strengthening communication with customers, and achieving the ultimate goal of stickiness between brands and consumers. At the same time, we should learn from other industries' technological innovation, zero leather shoes or the latest products. Health shoes "Smart device implants, the humidity and temperature inside the shoes can be detected in time, feedback to the wearer, and the daily walking volume of the wearer can be recorded. This health technology innovation will take the lead in the leather shoes industry.